Home Services Marketing: Download Our New eBook to Engage Consumers Planning Improvements

As interest rates have climbed, more homeowners are choosing to update or remodel their existing homes rather than move—a home services marketing opportunity. A May 2024 survey by Discover Home Loans revealed that more than half of homeowners would prefer to renovate than move.

Best Practices for Home Services Marketing

Download our eBook for insights to adapt your strategy in response to changing homeowner behavior and a changing marketplace. Download Now

Engage Homeowners Looking to Make Improvements

Nationwide, from rural to urban markets, more consumers are planning major home improvements or repairs in the next six months than consumers planning to move.1

Engage the Rural Home Services Consumer

Understanding the unique needs and behaviors of rural home services consumers is key to developing a home services marketing strategy that drives leads and client acquisition. Here is a preview of many tips and insights that can be found in our eBook for targeting this valuable customer base.

Know your audience to target them effectively and maximize your advertising investment:

  • 61% of consumers in rural markets own their own home.1
  • More than half (54%) of rural homeowners are women, indicating a diverse consumer base with varying needs and preferences.1
  • 37% of rural homeowners have an annual household income within the $50-$100k range; 21% have household incomes ranging from $100K to $150K+, highlighting their purchasing power.1

Whether your goal is to target all homeowners within your service area, or to engage a more specific niche, Mspark’s data-based targeting capabilities ensure you get the most value from your advertising spend by targeting your highest-value potential customers. Learn more about how Mspark’s targeting capabilities help you make informed business decisions.

Multi-Channel Home Services Marketing Tactics Increase Reach, Response & ROI

Delivering customized, coordinated messaging across your prospects’ preferred advertising channels elevates your brand and increases reach and response, which also increases your advertising ROI. By combining the persuasive power of digital advertising with the tangible impact of direct mail, we’ve seen response rates soar by up to 450% and conversion rates increase by up 28%.2 Learn more about integrated, multi-channel advertising campaigns.

Utilize Print to Drive Digital Engagement

  • Printed ads are not just about traditional marketing; 51% of consumers are prompted to go online after receiving mail advertising, making print a valuable digital on-ramp.3
  • This strategy underscores the importance of a coordinated home services marketing approach that blends the strengths of both print and digital mediums.

Download our eBook, Best Practices for Home Services Marketing,” for more consumer and industry insights, as well as case studies from our clients, to inform your home services marketing strategy. Click “get started” below to connect with a specialist to discuss your marketing goals.

Sources: Prosper Insights & Analytics 20241; US Modern Postcard, Direct Mail Statistics 20232; USPS Mail Moments 20233