Holidays throughout the year present restaurant and retail marketing opportunities to engage consumers as they plan their celebrations.

Did you know?

Intentions to celebrate are on the rise for 11 out of the 14 tracked 2024 holidays, according to a recent survey of more than 5,100 consumers by Numerator.¹

Across all holidays, nearly half (an average of 45%) of consumers say they’ll gather with others to celebrate, up 3% from 2023. The top holidays for gathering with friends and family are Christmas (62%), Thanksgiving (62%), Easter (60%), Hanukkah (58%), New Year’s Eve (54%), and Independence Day (54%).¹ 

Celebrating Moms and Dads

Nearly three-quarters (74%) of consumers surveyed plan to celebrate Mother’s Day, and 63% plan to celebrate Father’s Day (63%).²

How do consumers plan to celebrate moms and dads? Dining out is on the agenda for 36% of Mother’s Day and 32% of Father’s Day celebrants. ²

• Half of consumers surveyed plan to purchase gifts for Mother’s Day (50%) and Father’s Day (53%) as well as food. ²
• One-third plan to spend $50-$100 on Mother’s Day and Father’s Day celebrations while another one-third expect to spend over $100. ²

Not surprisingly, the top two items purchased across most holidays are food and alcohol. Also widely purchased are candy and gifts, with gifts being among the top items purchased for both Mother’s and Father’s day.

Consumers in urban counties as well as the rural markets Mspark serves purchase gifts for Mother’s Day and Father’s Day in a variety of ways, from online to in-store.³

Mspark can help you engage these consumers as they prepare for holiday celebrations in 2024.

Identify Your Most Likely Target Consumer

An effective marketing campaign starts with identifying your target consumer. Through data analysis and targeting, Mspark can identify your highest-value potential Mother’s and Father’s Day celebrators in your target market. Our team pulls data from a wide range of sources and translates it into easy-to-understand information that reveals the best audience for your message. We also use business category knowledge gained over time to include relevant insights in our reporting.

Coordinated Print + Digital Media Increase Reach & Response

Once your target audience is identified, we design a custom advertising campaign to target them with the most effective print and digital media to drive response.

• Increase response with personalized offers. 68% of recipients are more likely to engage with a message/communication that is personalized to them.⁵
• Drive website visits – Consumers frequently/occasionally go online after receiving mail advertising from a brand, including 67% of Gen Z, 58% of  Millennials, 54% of Gen X, and 37% of Boomers.⁴
• Increase website traffic overall, as much as 50%, by including a direct mail piece in your marketing mix.⁶
• Increase store visits with direct mail: 51% of consumers bring marketing mail to the retail location. ⁴  
• Revenue can increase up to 23% with consistent brand delivery across platforms.⁷
• Digital advertising + mail can increase response rates up to 450% and increase conversion rates up to 28%.⁸

Target and Engage Consumers as They Plan Celebration Purchases with Quick Connect

Life’s memorable moments—including celebrating holidays—are opportunities to connect with your customers and build relationships for life. Quick Connect® from Mspark allows you to reach your target customers before your competition with personalized messaging using trigger marketing.

Consumers make purchase decisions more quickly in response to life’s milestone events, they spend more than the average customer, and they are more likely to become long-term customers. Quick Connect helps you engage these consumers quickly—up to six days sooner than competitors—and win these moments that matter by leveraging the most accurate data available. We provide the most value for your advertising spend, with up to 15% more records in our data versus other data, and it is virtually 100% accurate with 18+ sources updated daily.

View our video to learn more. Click get started below to plan your strategy for gaining new customers as they plan holiday celebrations.

Sources: Numerator: Consumers’ Celebration Intentions Rise for Nearly All Holidays, Chain Store Age, February 2024¹; Numerator’s 2024 Holiday Preview Survey Report²; Prosper Insights & Analytics Monthly Consumer Survey April 2023³; USPS Mail Moments 2023⁴; LOB State of Direct Mail Consumer Insights 2023⁵; Direct Mail Research: 2023 Direct Mail Marketing Benchmark Report, SeQuel Response (sequeldm.com)⁶; 3 Reasons Why Brand Consistency Should Be Top Priority advertisingweek.com, 2022⁷; US Modern Postcard, Direct Mail Statistics 2023⁸