To remain competitive and continue to drive traffic and sales, grocery marketing strategies must adapt to shifting consumer behavior as shoppers respond to rising prices. Our grocery eBook, “Best Practices for Grocery Marketing: Adapt Your Strategy in Response to a Changing Market,” offers data and actionable insights to create a grocery marketing strategy that cost-effectively drives traffic and sales.

Here’s a sneak peek of what you will learn:

Inflation and Rising Prices Continue to Disrupt Grocery Traffic and Sales

23.4% cumulative grocery inflation from 2019-23¹ has resulted in grocery shoppers being more price sensitive than ever. Price is now the most important factor in choosing a grocery store for 83% of consumers, followed by product quality (71%) and freshness of products (69%).

Source: 75th Consumer Expenditures Study: Taking the Pulse of Shopper Attitudes, progressivegrocer.com

A Grocery Marketing Strategy That Skips Print Could Cause You to Miss Valuable Customers

• 72% of consumers regularly look at grocery ads that come in the mailbox.³
• 67% of all consumers still use paper coupons while 69% of consumers also use digital coupons. ³

A targeted, multichannel campaign strategy that places your message in front of your target audience in their mailbox or on their devices is key to acquiring new grocery customers seeking value and savings.

Consumer Trends to Shape Your Grocery Marketing Strategy

In response to price increases, rural and urban consumers are buying more store bands, shopping sales more often and using more coupons.²

Consumers Expect Marketing Mail to be Personal

Personalized direct mail drives higher engagement rates. Mspark’s targeting capabilities enable you to zero in on your highest-value prospects and target them with postcard messaging specific to their needs and preferences. Learn more about our targeting capabilities.

• 68% of consumers are more likely to engage with a brand’s message that is personalized to them.²
• 55% expect mail from brands to be personalized to them in some way.³

Build Your Grocery Brand to Drive Revenue Growth with Digital Marketing

Digital marketing helps you achieve consistent brand delivery across media channels and platforms, which can increase revenue by 23% on average¹.

Once your target audience has been identified, a coordinated digital marketing approach enables you to drive engagement across multiple channels utilizing Mspark’s Boost digital solutions, including digital display, pre-roll video, and OTT/CTV video.

Download our Grocery ebook to learn more insights to guide your grocery marketing strategy. Click “get started” below to connect with an expert to discuss your marketing goals.

Sources: BLS, Historical Year End CPI – 2019-2023¹; 75th Consumer Expenditures Study: Taking the Pulse of Shopper Attitudes, progressivegrocer.com²; USPS Mail Moments 2023²; LOB 2022 State of Direct Mail³; advertisingweek.com, 3 Reasons Why Brand Consistency Should Be Top Priority⁴