Are you watching the “Big Game” Sunday? Research shows a record 203 million plan to watch the biggest event marketing day of the year. Whether they’re tuning in for the game, the commercials, the halftime show, or all of the above—they’re planning to spend on food, drinks, apparel and other supplies to celebrate.1
Just for fun, we decided to break down how consumers are watching—and eating—during the biggest game of the year.
How much are they spending? Total spending on food, drinks, apparel, decorations and other items is predicted to reach $18.6 billion—or $91.58 per person.1
Where are they watching? 113.7 million will host or attend a party. 17.6 million plan to watch the game at a bar or restaurant. 1
About 1/3 of consumers surveyed said they plan to watch the game, with 15% tuning in for the halftime show and 14% waiting for the commercials.2
Across age groups, 72% of Boomers say they’re looking forward to watching the game, compared to 49% of Gen Z and Millennials.2
Younger consumers are more interested in food and drinks for the big game (56%)—more than commercials (51%), the game (49%) and the halftime show (47%).3
Who’s Watching?
- Average age: 462
- Male 52%, Female 48%2
How much do they make? The average viewer’s annual income is $75.3K, slightly above the U.S. average of $71.7K2
Are they homeowners? 60% of viewers own their home, which is in line with the national average. 2
What are they eating? Easy-to-eat snacks and appetizers are the preferred food for the big game: 3
- Chips: 47%
- Dips/salsa/guacamole: 42%
- Wings: 39%
- Pizza: 31%
- Nachos: 26%
What are they drinking? Soda tops the list of beverages purchased for the game, followed by beer.3
- Soda: 48%
- Beer: 40%
- Liquor: 23%
- Wine or champagne: 15%
- Sparkling water: 14%
- Hard seltzers: 11%
- Ready-to-drink cocktails: 11%
- Juice: 10%
- THC- or CBD-infused beverages: 2%
The Sunday may be the biggest event marketing opportunity of the year, but it’s just the beginning. Learn how Mspark’s targeting capabilities can help you identify opportunities to engage and acquire new customers. Want to know more? Click “get started” below to connect with an expert to discuss your marketing goals.
Sources: Holiday Trends, Super Bowl, nrf.com1; Prosper Insights & Analytics January 20252; Super Bowl Is All About the Food for Gen Z and Millennials, Progressivegrocer.com3