Efficient targeting is a cornerstone of an effective communications services marketing campaign that achieves your goals. A regional telecom provider recently partnered with Mspark to promote its new “Connect and Protect” Program that provides families parental control and secure connectivity.

Our targeting analysis identified 48,000 households with children under the age of 14 with a minimum household income of $40,000 and delivered the Impact Postcard with messaging about the program.

Communications Services Marketing Campaign Results

The campaign achieved a response rate 3x the industry average at 0.43% and earned $5 in revenue for every $1 spent on advertising. Read the full case study below.

Consistently Drive Results with a Multi-channel Approach

Digital advertising + mail can increase response rates up to 450% and increase conversion rates up to 28%.¹

Due to the competitive nature of the communications space, frequent messaging is important to drive consistent results. A multi-channel approach is proven to increase reach and response, leveraging complementary print and digital ads across the consumers’ preferred channels for communications services purchase decisions² to drive results.

Source: Prosper Insights & Analytics January 2024²

Effective targeting is cost-efficient. Strategic targeting drives down cost per call and cost per lead by ensuring your messages reach those most likely to do business with you when making purchasing decisions. Learn more about how targeting works.

Is Printed Mail Advertising Still Around?

Printed mail advertising (direct mail or shared mail) remains an essential tactic to engage consumers and drive response.

• 40% of consumers were encouraged to go online and seek out more information about a brand due to a mail ad, according to a 2023 report.³
• More than half (52%) of consumers have tried a new product or service in the past six months after receiving marketing mail. Surprisingly, Gen Z, is the most likely of all generations to try a new product after receiving marketing mail.³

Learn more about how communications service providers have achieved their goals by partnering with Mspark on our case studies page. Click “get started” below to be connected with a specialist to discuss your marketing goals.

Sources: US Modern Postcard, Direct Mail Statistics 2023¹; Prosper Insights & Analytics January 2024²; USPS Mail Moments 2023³