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Blog.

Insights & Inspiration from Mspark.

Higher Education
Category Trends

How Higher Ed Thrives with High-Touch, High-Impact: Understanding Direct Mail’s Role and Influence Within Full-Funnel Marketing Strategies 


To attract and nurture the parents of prospective students and adult learners, schools must deploy messaging and tactics that reach these households at multiple stages of their journey—from awareness to enrollment, all while complying with COPPA regulations.

Fitness-workout
Category Trends

Strengthen Your Fitness Memberships in 2026 with Integrated Campaigns 

Black Friday-Retail Shopping
Category Trends

The Ultimate Black Friday Playbook: Leveraging Digital, Streaming, and Direct Mail to Drive Sales

Higher Education
Category Trends

How Higher Ed Thrives with High-Touch, High-Impact: Understanding Direct Mail’s Role and Influence Within Full-Funnel Marketing Strategies 

Fitness-workout
Category Trends

Strengthen Your Fitness Memberships in 2026 with Integrated Campaigns 

Black Friday-Retail Shopping
Category Trends

The Ultimate Black Friday Playbook: Leveraging Digital, Streaming, and Direct Mail to Drive Sales

Auto service technicians
Category Trends

Auto Service Trends (2025) — And How to Drive More Market Share with Multichannel Marketing

Chicken QSR
Category Trends

The Chicken Craze: Why QSR and Fast-Casual Chicken Concepts Continue to Soar

Fall gathering
Category Trends

Labor Day & Fall Kickoff: Building Momentum for Grocery & Restaurant Sales

Category Trends

Price, Quality, or Convenience? How to Engage QSR Consumers Based on Their Key Driver

Franchise growth
Category Trends

Boosting Bottom Lines: Drive Franchise Operational Efficiency and Profitable Success

Category Trends

Acquire More Home Improvement Customers This Year: How to Maximize Leads in the Midst of Massive Industry Growth

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