In today’s competitive home services landscape, businesses specializing in remodeling and other home improvement projects face both immense opportunity and fierce competition. Homeowners are investing more in their living spaces, driven by lifestyle changes, aging infrastructure, energy efficiency, and the desire for modern aesthetics. But reaching these potential customers and converting interest into booked projects requires more than just a great portfolio. It demands a strategic, multichannel marketing approach.
From digital to video to print advertising, the most successful home improvement companies are leveraging a mix of channels to stay top-of-mind and drive action. Mspark can help.
This blog explores each channel and how Mspark helps home services businesses build a successful media strategy.
The Home Improvement Boom: Why Now?
The home improvement industry has seen a surge in demand over the past few years. According to recent data, the U.S. home remodeling market is projected to grow from $498 billion in 2024 to $522 billion by the end of 2025, reflecting a strong upward trend.
The industry is also seeing strong growth in the second half of 2025, driven by sustained homeowner investment in energy-efficient upgrades, smart home integrations, and aging-in-place renovations. And, with interest rates stabilizing and housing inventory remaining tight, many homeowners are choosing to renovate rather than relocate, creating robust demand for remodeling services. These projects are not only high value but also deeply personal, making trust and visibility critical for service providers.
Through a full-funnel, strategic multichannel marketing approach, home improvement companies can work to earn that credibility, trust, and be there in the moment to capitalize on when homeowners are ready to make their home improvement upgrades.
6 Key Elements of a Full-Funnel Strategy to Acquire More Customers This Year
1. Search Engine Marketing (SEM): Intent Drives Leads
When a homeowner searches “kitchen remodeler near me” or “foundation repair in [city/county],” they’re not browsing—they’re ready to act. That’s where Search Engine Marketing (paid search ads) shines.
Benefits of SEM include:
- High intent targeting: Ads appear when users are actively seeking services.
- Local relevance: Geo-targeted campaigns ensure visibility in your service area.
- Measurable ROI: Track clicks, conversions, and cost-per-lead with precision.
SEM is especially effective when paired with strong landing pages that showcase your expertise, offer free consultations, and include trust signals like reviews and certifications.
2. Paid Social Media: Engagement and Trust
Platforms like Facebook and Instagram are goldmines for home improvement businesses that embrace Social Media marketing. Social media is often where homeowners go for inspiration, recommendations, and reviews.
Paid social media campaigns allow businesses to:
- Target users based on homeownership status, income level, and interests.
- Promote video walkthroughs, customer testimonials, and design tips.
- Encourage engagement through comments, shares, and direct messages.
Social proof is powerful. A well-executed campaign featuring real customer stories and project highlights can build trust and drive inquiries.
3. Shared Mail: Tangible Impact
Despite the rise of digital media, shared mail remains one of the most effective tools for home services marketing. It’s tangible, targeted, and trusted, especially when it comes to high-consideration purchases like remodeling.
Shared Mail offers:
- A cost-effective way to reach a broader audience in your service area
- The ability to target communities by household income or age of home
Both formats can be enhanced with QR codes or personalized URLs to drive recipients online and track engagement.
4. Digital Out-of-Home (DOOH): Capturing Attention in the Real World
Digital Out-of-Home advertising—think digital billboards, screens in gyms or grocery stores, and transit displays—brings your brand into the physical world with digital flexibility.
For home services businesses, DOOH offers:
- High visibility in local communities.
- Day-parting capabilities that allow messaging to be updated in real-time (e.g., seasonal promotions).
It’s a great way to reinforce brand awareness and complement other channels, especially in areas with high foot traffic or commuter density.
5. Connected TV & Pre-Roll: Premium Reach with Precision
CTV/Pre-Roll platforms allow home services businesses to run video ads with the targeting precision of digital and the impact of traditional TV.
Why it works:
- Target homeowners by age, income, location, and viewing habits.
- Showcase your work with cinematic quality—perfect for visual storytelling.
- Drive action with clickable CTAs or companion banners.
Streaming TV is particularly effective for building brand credibility and reaching audiences who may not engage with social media or search ads.
6. Digital Display: Visual Storytelling at Scale
Home services is a visual business. Digital display ads, whether on websites, apps, or programmatic networks, allow companies to showcase stunning before-and-after transformations, promote seasonal offers, and re-target interested users.
Display advertising excels at:
- Building brand awareness among homeowners browsing design content.
- Re-targeting visitors who’ve explored your website but haven’t converted.
- Geo-targeting specific zip codes or neighborhoods with tailored messaging.
Creative matters here. High-quality visuals, compelling headlines, and clear calls-to-action can make the difference between a scroll and a click.
The Power of Integration: Why Multichannel Wins
Each of these channels offers unique strengths, but the real magic happens when they work together. A homeowner might:
- See a CTV ad while watching a home improvement show.
- Click a paid social media ad to explore your portfolio.
- Receive a shared mail package with a special offer.
- See a digital billboard on their commute.
- Search for your business and click an SEM ad.
- Fill out a contact form after being re-targeted with a display ad.
This multichannel customer journey builds familiarity, trust, and urgency—leading to higher conversion rates and better ROI.
Final Thoughts: Remodeling Your Marketing Strategy
In the home services industry, especially in high-value categories like roofing, windows & doors, foundation repair, and general remodeling, visibility and trust are everything. By embracing a multichannel marketing strategy, businesses can meet homeowners where they are—online, offline, and everywhere in between.
Whether you’re a local or regional home services company, Mspark can help you reach targeted audiences with a multiscreen strategy that integrated mail, digital display, paid social media, SEM, DOOH, and CTV can help you stand out, stay top-of-mind, and grow your business in a competitive market.
Learn more or contact us to schedule a media consultation or request a case study.