Miranda Ricks

Vice President, Core Sales

Responsibilities

As Vice President of Core Sales, Miranda plays a crucial role in driving Mspark’s sales strategy and ensuring the Core team delivers highly effective advertising solutions to our clients. Leading a diverse team—including a Director of Core Sales, Territory Sales Managers, and 25 Core Account Executives—she oversees the development and implementation of multi-channel, data-driven solutions tailored to Mspark partners’ niche needs, specializing in reaching rural American audiences with guaranteed results.

Background

Miranda has a rich history in sales and marketing. Her journey at Mspark began as a Territorial Sales Manager from 2018 to 2022, where she adeptly led local sales teams both regionally and virtually. Her promotion to Director of Local Sales in 2022 and subsequent rise to Vice President of Core Sales in February 2024 underscore her strong leadership abilities and commitment to driving results.

With over 20 years of experience, including roles at The Atlanta Journal-Constitution, The Hershey Company, and Gannett Co., Miranda’s work spans both B2B and B2C, where she has excelled in delivering multi-channel advertising solutions across various key verticals. By focusing on optimizing sales strategy, creating process efficiencies, learning industry and category insights, and fostering community with her teams, she has consistently demonstrated her ability to create value and foster growth.

Education

Miranda holds a bachelor’s degree of business administration in marketing from the University of West Georgia.

Outside the Office

Miranda is a devoted mother, daughter, and wife. Cooking for her family is a way for her to express love and create lasting memories. She balances her busy professional life with moments of restful reading and cozy snuggles with her French Bulldogs and appreciating the simple joys in life.