Frank Selvaggi

Vice President, Data Intelligence & Activation

Responsibilities – Frank serves as Vice President, Data Intelligence & Activation for Mspark. He oversees all topics from reporting to advanced analytics to selecting the appropriate media strategies for our clients.

Background – Before joining Mspark in 2024, Frank worked heavily with large holding companies and advertising agencies conducting and creating data-driven marketing strategies. His areas of specialty are retail, financial services, quick-service restaurants (QSR), and automotive, but he has worked in nearly every category.

Education – Frank graduated Summa Cum Laude from Indiana University with a bachelor’s degree in Economics. He gained a master’s in economics at the London School of Economics. Most recently, Frank completed his MBA at a joint program between the University of Edinburgh and the Ohio State University.

Outside the office – Frank loves life in South Florida with his amazing wife (Julie) and two children – Olivia and Frankie. Though his family is his number-one passion, Frank is an avid sports fan. Frank can be seen at many professional hockey and football games or coaching respective local teams.