Frank Selvaggi

Vice President of Data, Analytics, and Media Strategy

Responsibilities – Frank serves as Vice President of Data, Analytics, and Media Strategy for Mspark. He oversees all topics from reporting to advanced analytics to selecting the appropriate media strategies for our clients.

Background – Before joining Mspark in 2024, Frank worked heavily with large holding companies and advertising agencies conducting and creating data-driven marketing strategies. His areas of specialty are retail, financial services, quick-service restaurants (QSR), and automotive, but he has worked in nearly every category.

Education – Frank graduated Summa Cum Laude from Indiana University with a bachelor’s degree in Economics. He gained a master’s in economics at the London School of Economics. Most recently, Frank completed his MBA at a joint program between the University of Edinburgh and the Ohio State University.

Outside the office – Frank loves life in South Florida with his amazing wife (Julie) and two children – Olivia and Frankie. Though his family is his number-one passion, Frank is an avid sports fan. Frank can be seen at many professional hockey and football games or coaching respective local teams.