Brian Blackman

Portal General Manager

Responsibilities – Brian serves as General Manager of Mspark’s Portal, a platform that provides our decentralized customers such as franchisees and dealers a self-service, online tool to plan and execute media buys.  Because the portal is a cross-functional initiative across the entire organization, Brian facilitates involvement and collaboration among the Sales, Marketing, Operations, IT, and Finance teams.

Background – Since joining Mspark in 2012, he has held various leadership roles within Mspark. These roles have included Creative Director, Senior Director of Creative Services, Vice President of Customer Experience and Creative Operations and most recently, Chief Customer Officer.

Prior to joining Mspark, he held a variety of senior-level positions in the corporate and agency spaces, including roles at blr|further, o2ideas, Healthsouth and Collegiate Sports Partners. In these roles, he worked with large brands like Verizon Wireless, Chick-fil-a, Honda, Toys “R” Us, American Red Cross, The PGA Tour, Arby’s, Subway and The Southeastern Conference.

Education – Brian holds a Bachelor of Arts degree in Communication from University of Alabama – Birmingham with a minor in Psychology, and he studied Spanish at the University of Guadalajara – UAB Study Abroad Program. He has also completed the Strategic Leaders Program at the University of Michigan – Stephen M. Ross School of Business, as well as the Executive Education Program at the University of Notre Dame – Mendoza College of Business.

Outside the Office – Brian lives in the Birmingham area with his wife, Stacy, their enormous Maine Coone cats Andre and Hogan, and their dog Phoebe. In his spare time, Brian enjoys spending time at Lake Martin boating, watching college football, and is the unconfirmed greatest fantasy football manager of all time.