What are the Benefits for My Business?
Shared mail is very cost-effective advertising option at typically 1/3 the cost of other direct mail options.
Shared Mail Boost combines a high visibility and high readership piece in the mailbox amplified by complementary addressable geofencing digital ads to the same target audience.
Yields greater return on your advertising investment due to lower cost.
Provides excellent market coverage in every mailing.
Precision targeting options are available to reach your best customers and prospects.
Ability to run acquisition and retention messages in the same piece with the Impact Postcard Boost Solution with complementary digital ads.
Customized integrated marketing plan for your business.
All-inclusive price for design, printing, advertising costs, postage, and delivery.
A Little Shared Mail History
Shared mail is a relatively “new” concept that came about in the 1980’s. The United States Postal Service passed a ruling that allowed multiple advertisers to share the cost of mailing by combining their ads into one package. This ruling opened the door for direct mail companies to provide businesses with a cost-effective and efficient way to deliver their message to current and potential customers. In fact, the cost of advertising in a shared mail package can be as low as pennies per household.
What’s the Difference Between Shared Mail and Direct Mail?
We get asked this question a lot! Shared mail is actually a form of direct mail. With shared mail, your direct mail piece is sent in a package where you get to share the cost of postage with other advertisers. What’s the big deal about that? As mentioned above, shared mail lowers your total cost of advertising which helps to increase your return on advertising investment.
One thing that is not different, however, is your ability to target your best customers. Depending on the piece type you choose to mail, we can saturate a Wrap zone (a set of contiguous zip codes), target specific zip codes, target smaller areas within a large zip code, target a carrier route (a carrier route is defined as a group of addresses that a mail carrier can deliver to in a single day) and even target messaging at the household level. An integrated campaign utilizing our Shared Mail Boost Solution amplifies your message with addressable geofencing digital ads that warm up the mailbox and set the stage for the arrival of the printed piece.
Is Shared Mail Right for My Business?
The Impact Postcard Boost Solution
Increase response rates and ROI with targeting down to the household level using our high-visibility Impact Postcard Boost Solution. What sets our Impact Postcard Boost Solution apart from other direct mail postcard options? When we send out our shared direct mail package, your Impact Postcard mails outside the package. This means that your message will receive the benefit of looking like a stand-alone piece at a fraction of the cost of traditional postcard delivery. Complementary addressable geofencing digital ads targeted to the same audience warm up the mailbox and set the stage for the arrival of your postcard, increasing reach and frequency of your campaign.
The Impact Postcard Boost Solution is ideal for special events, acquisition and retention with options to saturate areas with the same message or target specific households with a unique message, creative and offers. For even greater impact, add-ons such as magnets, scratch offs and even punch cards are available.
The Wrap Boost Solution
The Wrap Boost Solution is a high-visibility saturation product that allows you to cost-effectively promote your business to an entire market. The Wrap Boost Solution contains all of the other inserts we send (except the Impact Postcard), so it’s the first part of our direct mail package that a person sees in their mailbox. This places your business front and center and showcases your products and services. The reach and frequency of your campaign increase even more with the addition of complementary digital ads targeted to the same audience to set the stage for the arrival of your printed piece.
Targeted Insert Boost Solution
Available in 9 sizes to meet your needs and budget, our Targeted Insert Boost Solution allows you to target the consumers most likely to do business with you all the way down to the carrier route level. The Targeted Insert Boost Solution includes a two-sided, full color piece that features only your business along with digital display ads. We have sizes ranging from standard inserts all the way up to mega inserts to meet any need. Your target audience will also receive complementary addressable geofencing digital ads, which warm up the mailbox and increase the reach and frequency of your campaign.
Preprinted Insert Boost Distribution
Do you already have a direct mail piece designed and printed? We can add your preprinted insert to our shared direct mail package, which will save you money when compared to other direct mail options. Targetable from the full market all the way down to the carrier route, this distribution option allows you to reach your ideal customer with your printed insert along with complementary addressable geofencing digital ads to your target audience. These digital ads warm up the mailbox and set the stage for the arrival of your printed piece, increasing reach and frequency of your campaign.
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