Client Objective

A major shopping center group aimed to increase tourist visits by engaging travelers earlier in the decision journey and influencing where they chose to shop while visiting the market.

In addition to driving incremental foot traffic from out‑of‑town audiences, the group needed a way to measure the effectiveness of its media and understand how digital exposure translated into real‑world mall visits.

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The Innovative Strategy

High-Intent, Audience First Approach

Designed a strategy to reach travelers actively planning trips and exhibiting strong visitation signals.

Leveraged Mobile Strategy

Utilized Mobile Precise to identify and target travelers with demonstrated intent via their mobile devices, ensuring media reached consumers most likely to visit mall properties.

Campaign Measurement

The campaign and resulting foot traffic was measured and optimized using a lift conversion index, quantifying incremental mall visits to understand true campaign impact and validate real-world performance.