Client Objective
A family-fun entertainment center aimed to improve revenue efficiency and maximize ROAS across Search, Display, and Digital Out-Of-Home, while maintaining visibility with key audiences and capturing high-intent demand.
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Search-First Investment Strategy
Prioritized SEM to capture ready-to-convert users through bid optimization for birthday parties, bowling lane reservations, and other searches occurring within high-performing zip codes, while removing low-intent keywords.
Performance Max & Search Synergy
Used Performance Max (PMax) to extend reach while supporting efficient, incremental revenue growth.
Display Optimization for Visibility & Lift
Optimized creative, audience targeting, and website/app delivery to improve visibility and support awareness & exposure with parents and families interested in gaming and birthday parties within 25 miles of each location.
Revenue-Driven Optimization Framework
Used revenue tracking via direct pixel placement on their website to identify optimizations, scale top performers, and improve ROAS over time.
Results
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grocery
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home-services
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retail
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