Client Goal
An eCommerce site saw an uptick in email unsubscribers and wanted to reengage them.
Get StartedMspark’s Approach
1
Identify the highest-value target audience
Because many unsubscribe not to the brand, but to the medium, we tested targeted direct mail with the client’s KPI goal of 3x ROAS.
2
Utilize the most effective media
Site Retargeted Postcards were used to send a highly individualized and timely postcard to any email unsubscriber who visited their site.
3
Quantify performance expectations and activate
We measured response and calculated the client’s return on ad spend throughout the campaign.
Results
9x
ROAS
4.5%
Response Rate
Outperforms CPA Goal
+40%
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