Client Objective
A credit union wanted to acquire new customers, while increasing services among its current customers across five branch locations.
Deliver Your MessageMspark’s Innovative Strategy
Identify the Highest-Value Target Audience
Segmented households based on current customers and potential customers.
Leverage the Most Effective Media
Mailed 3 consecutive postcards with variable messaging, personalized to the household over a 5-month period:
Used promotional offer for free checking accounts to potential new customers.
Varied refinance offers for current customers based on client data.
Quantify Performance Expectations and Activate
Tracked new accounts activated at the five branches included in the mailings, which showed that consecutive mailings led to increased customer response.
Results
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