Mspark Delivers Value to the Consumers Most Likely
to Become Your Best Customers
Mspark has a proprietary data, audience, and footprint analysis methodology that leverages 30,000+ data sources, aggregating insights from135 million households, to curate 25 unique audience segments that cluster individuals based on lifestyle, life stage, education, income, urbanicity, and more.
Affluent Suburbia
Affluent married families and homeowners who prioritize premium experiences, financial investment, and elevated everyday living.
- Individual Income: $130-$220K+
- Household Size: 3.5-4.5
- Average Education: Graduate Degree / College
- Generation: Gen X/Millennial
- Residentiality: Suburban Homeowners
- Core Value: Quality, Family, and Lifestyle
Thriving Gen-X
Among America’s wealthiest households, these consumers reside in prestigious neighborhoods and enjoy a life of luxury and opportunity. With median incomes 23% higher than the national average, these homeowners live in communities with high populations of wealthy boomers and gen-x. 70% are families, and they are high users of restaurants. These consumers are highly aware of and responsive to mail and email, along with digital display, mainstream social media, as well as streaming TV and online video.
Cost-Conscious Consumers
Two-thirds of consumers in these markets own their own home, and 57% of these households are families. These consumers appreciate quality, but they seek value, making them receptive to deals and offers to save money. They are much more likely to frequent QSR over other restaurant types. This audience is highly responsive to mail (more than email), along with social media, and streaming TV and online video.
Vibrant Families
These families are energetic, thriving, and deeply engaged, embracing growth, connection, and exploration. They lead prosperous, well-rounded lives. These consumers are more likely to own their own homes, with 67% of households consisting of families. These active families frequent restaurants of all types. A highly connected group, these consumers respond to mail and email while consuming media including digital display, social media, and streaming TV and online video.
Rising Innovators
Young, ambitious individuals embracing energetic lifestyles in vibrant metropolitan areas, this audience consists of younger consumers. They are equally married or single. Despite not having started families yet, 74% of these consumers own their home. At the beginning of their professional and personal lives, this group prioritizes quality over price when making purchases. They frequent restaurants of all types. They are highly connected and responsive to mail and email, and they consume media via digital, social, and streaming TV and digital video.
Rural Outdoor Enthusiasts
These are active consumers who enjoy the outdoors while embracing self-reliance and practical, fulfilling lifestyles. They have incomes that, while lower than the national average, afford them the opportunity to get out and enjoy an adventurous lifestyle. Deeply connected to their communities, they support local businesses and prioritize durable, American-made products when making purchases. This group frequents QSR and other restaurant types equally. They should be messaged via their preferred channels like mail, email and social media.