Healthcare Services - Mspark https://mspark.com Mon, 16 Mar 2026 22:24:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://mspark.com/wp-content/cache/thumbnails/./cropped-mspark-letter-logo-32x32.png Healthcare Services - Mspark https://mspark.com 32 32 Digital Delivers Urgent Care Patients https://mspark.com/case-studies/from-impressions-to-in-person-how-digital-delivered-urgent-care-patients/?utm_source=rss&utm_medium=rss&utm_campaign=from-impressions-to-in-person-how-digital-delivered-urgent-care-patients Fri, 29 Aug 2025 23:10:47 +0000 https://mspark.com/?post_type=mspark_case_studies&p=62517 Client Objective An urgent care provider wanted to increase patient awareness and drive new visits by engaging households in their local market. They needed a solution that could both create brand visibility and generate measurable patient traffic. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a...
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Client Objective

An urgent care provider wanted to increase patient awareness and drive new visits by engaging households in their local market. They needed a solution that could both create brand visibility and generate measurable patient traffic.

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Mspark’s Innovative Strategy

1

Addressable Geofencing

To reach households in defined trade areas with highly relevant digital ads.

2

Category & Competitive Geofencing

To target consumers searching for or visiting similar healthcare providers.

3

Keyword Search Retargeting

To capture intent-driven patients researching urgent care and related services.

4

Cross-Channel Reinforcement

Through consistent messaging to ensure the brand stayed top-of-mind when care was needed.

Results

1.7M Total Digital Impressions
1,952 Total Clicks
342 Foot Traffic Visits

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The post Digital Delivers Urgent Care Patients first appeared on Mspark.]]> Health Department Elevates Awareness & Builds Trust https://mspark.com/case-studies/health-department-elevates-awareness-builds-trust-to-increase-vaccination-rates/?utm_source=rss&utm_medium=rss&utm_campaign=health-department-elevates-awareness-builds-trust-to-increase-vaccination-rates Tue, 27 Aug 2024 16:43:13 +0000 https://mspark.com/?post_type=mspark_case_studies&p=58204 Client Objective The Georgia Coastal Health District was looking to elevate awareness and build trust in communities with lower COVID vaccine rates. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

The Georgia Coastal Health District was looking to elevate awareness and build trust in communities with lower COVID vaccine rates.

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Mspark’s Innovative Strategy

1

Identify the Most Relevant Target Audience

Targeted neighborhoods with higher percentages of African American and Hispanic residents in lower income brackets.

2

Utilized the Most Effective Media

Delivered Digital Display ads and Solo Postcards to targeted audience with photo and endorsement of a well-known community leader in their area.

3

Quantify Performance Expectations and Activate

Measured digital impressions and Click Through Rate (CTR) throughout the course of the ad campaign.

Results

4.9 Million Digital Impressions Served
5,578 Clicks
0.11% Click Through Rate (CTR)

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healthcare-professional-services

Integrated Campaigns
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 Healthcare clinic
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Urgent Care Marketing: Elevate Brand Awareness to Acquire New Patients
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The post Health Department Elevates Awareness & Builds Trust first appeared on Mspark.]]> Health Department Raises Awareness with Digital Marketing https://mspark.com/case-studies/health-department-partners-with-mspark-to-raise-awareness-of-preventative-health-services/?utm_source=rss&utm_medium=rss&utm_campaign=health-department-partners-with-mspark-to-raise-awareness-of-preventative-health-services Mon, 12 Aug 2024 19:28:56 +0000 https://mspark.com/?post_type=mspark_case_studies&p=58137 Client Objective The Georgia Coastal Health District was looking to raise awareness of its disease prevention, screening, and women’s health services. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Health Department Raises Awareness with Digital Marketing first appeared on Mspark.]]>

Client Objective

The Georgia Coastal Health District was looking to raise awareness of its disease prevention, screening, and women’s health services.

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Mspark’s Innovative Strategy

1

Identify the Most Relevant Target Audience

Leveraged demographic and income data to identify a target audience across all counties within the district:
– Women 18-64
– Incomes less than $25k annually

Also used contextual content search to identify individuals searching and reading online content related to the health topics covered by the campaigns.

2

Utilized the Most Effective Media

The campaign audience received a series of Digital Display ads. Those who clicked on the ads were linked to relevant website pages on the GA-DPH Coastal District website and were retargeted with additional ads throughout the campaign.

3

Quantify Performance Expectations and Activate

Measured clicks and calculated Click Through Rate throughout the course of the ad campaigns.

Results

5.3 Million Digital Impressions
6,779 Clicks
0.12% Click Through Rate (CTR)

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We offer integrated marketing solutions to fit any need and budget.

Boost Digital Ad

grocery

Impact Postcard

Boost Digital Ad

health-beauty

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Boost Digital Ad

healthcare-professional-services

Integrated Campaigns
View Case Studies

Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

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 Healthcare clinic
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The post Health Department Raises Awareness with Digital Marketing first appeared on Mspark.]]> Public Health Department Promotes WIC Program Participation https://mspark.com/case-studies/public-health-department-promotes-wic-program-participation/?utm_source=rss&utm_medium=rss&utm_campaign=public-health-department-promotes-wic-program-participation Wed, 24 Jul 2024 17:40:19 +0000 https://mspark.com/?post_type=mspark_case_studies&p=58014 Client Objective The Georgia Department of Public Health’s Coastal District wanted to raise awareness of Women, Children & Infant Services available to members of the community. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Public Health Department Promotes WIC Program Participation first appeared on Mspark.]]>

Client Objective

The Georgia Department of Public Health’s Coastal District wanted to raise awareness of Women, Children & Infant Services available to members of the community.

Get Started

Mspark’s Innovative Strategy

1

Identify the Most Relevant Target Audience

Age, income, ethnicity and predictive index of Children Health Insurance data points were used to define the target audience.

2

Utilized the Most Effective Media

Solo postcards were delivered to the carrier route level, as well as digital display ads delivered to devices tied to the same households.

English and Spanish versions was used based on the identified language spoken in the family home.

3

Quantify Performance Expectations and Activate

Measured number of new program participants and Click Through Rate for digital ads throughout the campaign period.

Results

1,952,699 digital impressions
2,354 clicks
0.12% click-through rate (CTR)

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Impact Postcard

consumer-packaged-goods

Impact Postcard

Boost Digital Ad

grocery

Impact Postcard

Insert

insurance

Targeted Inserts
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The post Public Health Department Promotes WIC Program Participation first appeared on Mspark.]]> Regional Medical Provider Drives New Patient Traffic & ROI https://mspark.com/case-studies/regional-medical-provider-drives-new-patient-traffic-and-increases-roi/?utm_source=rss&utm_medium=rss&utm_campaign=regional-medical-provider-drives-new-patient-traffic-and-increases-roi Wed, 01 Nov 2023 13:39:42 +0000 https://mspark.com/?post_type=mspark_case_studies&p=56110 Client Objective A premier, multi-location physical therapy provider needed an effective marketing program that would help them reach and engage the mature adult population within the marketplace and drive new patient acquisition and growth. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and...
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The post Regional Medical Provider Drives New Patient Traffic & ROI first appeared on Mspark.]]>

Client Objective

A premier, multi-location physical therapy provider needed an effective marketing program that would help them reach and engage the mature adult population within the marketplace and drive new patient acquisition and growth.

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Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Identified key sub-ZIP codes for distribution based on clinic location density and high population of consumers aged 65+. Targeted 188,677 households within a 3-mile radius of the clinics.

2

Utilized the Most Effective Media

Utilized high visibility, high readership direct mail pieces combined with targeted digital display ads, amplifying their message and serving as additional touchpoints along the patient journey.

3

Quantify Performance Expectations and Activate

Measured number of new patients, new patient revenue, and Click Through Rate.

Results

$144,000 New Patient Revenue After Initial Mailing
54 Incremental New Patients
2x Click Through Rate Compared to Industry Average

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Impact Postcard

consumer-packaged-goods

Impact Postcard

Boost Digital Ad

grocery

Impact Postcard

Insert

insurance

Targeted Inserts
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The post Regional Medical Provider Drives New Patient Traffic & ROI first appeared on Mspark.]]> Optical Retailer Leveraged Targeted Inserts to Drive New Business https://mspark.com/case-studies/optical-retailer-case-study-2/?utm_source=rss&utm_medium=rss&utm_campaign=optical-retailer-case-study-2 Fri, 25 Aug 2023 14:43:44 +0000 https://mspark.com/?post_type=mspark_case_studies&p=54825 Client Objective A local optical retailer wanted to generate awareness of their practice in the marketplace to acquire new clients. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Optical Retailer Leveraged Targeted Inserts to Drive New Business first appeared on Mspark.]]>

Client Objective

A local optical retailer wanted to generate awareness of their practice in the marketplace to acquire new clients.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Identified 41,263 households around the retail location.

2

Utilized the Most Effective Media

Utilized a high visibility, high readership Targeted Insert. Promoted an aggressive eye exam offer to generate interest.

3

Quantify Performance Expectations and Activate

Measured appointment volume and new client growth throughout the campaign.

Results

$16.67 In Sales for Every $1 Spent on Shared Mail
Overall Increase Total Appointments and New Clients

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Quick Connect

retail

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healthcare-professional-services

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automotive, retail

Quick Response Postcard
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The post Optical Retailer Leveraged Targeted Inserts to Drive New Business first appeared on Mspark.]]> Regional Optometrist & Eyewear Retailer Leverages Shared Mail https://mspark.com/case-studies/regional-optometrist-eyewear-retailer-case-study-2/?utm_source=rss&utm_medium=rss&utm_campaign=regional-optometrist-eyewear-retailer-case-study-2 Fri, 25 Aug 2023 14:38:42 +0000 https://mspark.com/?post_type=mspark_case_studies&p=54818 Client Objective A regional optometrist and eyewear retailer needed an effective print solution to drive double digit growth YOY​, maintain and protect market share​, acquire new customers​, and grow their current customer base​. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow...
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The post Regional Optometrist & Eyewear Retailer Leverages Shared Mail first appeared on Mspark.]]>

Client Objective

A regional optometrist and eyewear retailer needed an effective print solution to drive double digit growth YOY​, maintain and protect market share​, acquire new customers​, and grow their current customer base​.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted markets & ZIP codes surrounding multiple locations

2

Utilized the Most Effective Media

Utilized Mspark’s high visibility, high readership Impact Postcard and Wrap solutions, leveraging aggressive offers.

Maintained a consistent mail frequency to increase response and conversions.

3

Quantify Performance Expectations and Activate

Measured YOY growth and new customer acquisition for the duration of the campaign.

Results

Exceeded Double Digital Growth Goals
Eliminated Newspaper Distribution
Funded Additional Mailings/Promotions

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Quick Connect

retail

Quick Response Postcard

Quick Connect

healthcare-professional-services

Quick Response Postcard

Quick Response Postcard

automotive, retail

Quick Response Postcard
View Case Studies

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Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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The post Regional Optometrist & Eyewear Retailer Leverages Shared Mail first appeared on Mspark.]]> Dental Practice Defends Market Share https://mspark.com/case-studies/dental-practice-defending-market-share-by-blunting-competitors/?utm_source=rss&utm_medium=rss&utm_campaign=dental-practice-defending-market-share-by-blunting-competitors Wed, 26 Jul 2023 16:06:50 +0000 https://mspark.com/?post_type=mspark_case_studies&p=49333 Client Objective In business for more than 10 years, a single dental practice with two providers was looking to defend market share against competitors and increase the number of new patients. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Dental Practice Defends Market Share first appeared on Mspark.]]>

Client Objective

In business for more than 10 years, a single dental practice with two providers was looking to defend market share against competitors and increase the number of new patients.

Get Started

Mspark’s Innovative Strategy

1

Identified the highest-value target audience

We used a data-driven approach to identify the best carrier routes to target based on incomes and families.

2

Utilized the most effective media

Three Impact Postcards were delivered with positive engagement.

Digital Display Ads were then integrated into the campaign reaching targeted households.

3

Quantify Performance Expectations and Activate

Campaign success was tracked by monitoring website and foot traffic attribution.

Results

2X Doubled Patient Acquisition When Display Ads Introduced to Campaign
0.12% CTR (50% Greater Than the Industry Average)

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Impact Postcard

home-services

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automotive

Impact Postcard

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healthcare-professional-services

Impact Postcard
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The post Dental Practice Defends Market Share first appeared on Mspark.]]> Dental Group Acquires New Patients & Lowers CPA https://mspark.com/case-studies/healthcare-professional-services-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=healthcare-professional-services-case-study Sat, 22 Jul 2023 22:01:52 +0000 https://mspark.com/?post_type=mspark_case_studies&p=48253 Client Objective A dental care group wanted to decrease CPA while acquiring new patients for five locations. Mspark’s Innovative Strategy Read More On Our Blog. Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Dental Group Acquires New Patients & Lowers CPA first appeared on Mspark.]]>

Client Objective

A dental care group wanted to decrease CPA while acquiring new patients for five locations.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted new movers within a 5-mile radius of each location.

2

Utilize the Most Effective Media

Mailed trigger-based Impact Postcard to new movers, and launched geo-fenced digital display campaign over a 6-month period – both with popular service offers.

Results

$13 ROAS for Every $1 Spent
$22 Cost Per Acquisition
5.5% Response Rate

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We offer integrated marketing solutions to fit any need and budget.

Quick Connect

retail

Quick Response Postcard

Quick Connect

healthcare-professional-services

Quick Response Postcard

Quick Response Postcard

automotive, retail

Quick Response Postcard
View Case Studies

Read More On Our Blog.

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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