Client Objective

A major shopping center group aimed to increase tourist visits by engaging travelers earlier in the decision journey and influencing where they chose to shop while visiting the market.

In addition to driving incremental foot traffic from out‑of‑town audiences, the group needed a way to measure the effectiveness of its media and understand how digital exposure translated into real‑world mall visits.

The Innovative Strategy

Client Objective

A luxury pet boarding and daycare provider wanted to increase local awareness and inquiry activity by reaching known dog owners within the surrounding market during a high‑demand boarding period. The objective was to maintain consistent brand visibility among a highly qualified audience of pet parents most likely to need boarding and daycare services.

We executed a multi‑tactic digital campaign designed to reach known dog owners across the local market, ensuring consistent brand exposure among pet parents most likely to need boarding and daycare services during a peak demand period.

Mspark’s Innovative Strategy

Client Objective

A footwear retailer aimed to drive visits to its multiple store locations with a campaign promoting its newest line of shoes.

The Innovative Strategy

Client Objective

A power equipment brand sought to increase engagement with target consumers through new immersive and dynamic mobile media experiences.

The Innovative Strategy

Client Objective

A pool and spa retailer aimed to increase qualified lead volume while improving efficiency across paid search. Key goals included driving stronger engagement, lowering cost per lead, and capturing high-intent consumers actively researching pool and spa solutions. 

Mspark’s Innovative Strategy

Client Objective

A furniture retailer wanted to increase engagement and foot traffic during key promotional periods (Veteran’s Day and Black Friday), while reducing creative fatigue and improving video completion rates across Connected TV (CTV) campaigns.

Mspark’s Innovative Strategy

Client Objective

A leading seasoning brand wanted to expand awareness and drive engagement among key audiences by reinforcing its brand messaging across premium Streaming/Connected TV placements.

Mspark’s Innovative Strategy

Client Objective

A fireworks retailer wanted to test the impact of Mspark’s mailbox solutions within key geographies utilizing coupons to elicit response from consumers.

Mspark’s Innovative Strategy

Client Objective

A mid-size retailer was looking to increase sales and foot traffic to their various store locations over a holiday weekend.

Mspark’s Innovative Strategy

Client Objective

A furniture brand with multiple specialty stores was looking to build brand awareness and effectively reach its target audience.

Mspark’s Innovative Strategy