Wellness & Beauty - Mspark https://mspark.com Fri, 13 Mar 2026 21:57:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://mspark.com/wp-content/cache/thumbnails/./cropped-mspark-letter-logo-32x32.png Wellness & Beauty - Mspark https://mspark.com 32 32 Fitness Club Increases ROAS with New Movers https://mspark.com/case-studies/fitness-club-increases-roas-with-new-movers/?utm_source=rss&utm_medium=rss&utm_campaign=fitness-club-increases-roas-with-new-movers Wed, 19 Mar 2025 13:37:28 +0000 https://mspark.com/?post_type=mspark_case_studies&p=60064 Client Objective A fitness club was seeking to increase memberships and ROAS by targeting new movers. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A fitness club was seeking to increase memberships and ROAS by targeting new movers.

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Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted the client’s key geography.

2

Utilize the Most Effective Media

Utilized Trigger-Based New Mover Postcard over a 5-month period. Layered digital display ads to increase frequency.

3

Key Takeaways

Targeting New Movers with an integrated approach leads to higher response rates and CTR’s. Client continued to utilize this marketing tactic after seeing initial results to capitalized on new movers coming to the area.

Results

335% Return On Ad Spend

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Read More On Our Blog

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 Fitness Gym
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The post Fitness Club Increases ROAS with New Movers first appeared on Mspark.]]> National Hair Salon Franchise Promotes Grand Opening https://mspark.com/case-studies/national-hair-salon-franchise-grand-opening/?utm_source=rss&utm_medium=rss&utm_campaign=national-hair-salon-franchise-grand-opening Fri, 25 Aug 2023 14:53:47 +0000 https://mspark.com/?post_type=mspark_case_studies&p=54838 Client Objective A national hair salon franchisee recently opened a new location and needed an effective way to attract and grow new customers while maintaining existing customers. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A national hair salon franchisee recently opened a new location and needed an effective way to attract and grow new customers while maintaining existing customers.

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Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted 15,000 households around the store monthly

2

Utilize the Most Effective Media

Developed a 3-month grand opening strategy utilizing the Impact Postcard with an aggressive new customer offer.

3

Quantify Performance Expectations and Activate

Tracked new customers during the promotional campaign period.

Results

603 Coupons Redeemed by New Customers in the First 2 Mailings
$4,000 Generated in Sales Over a 2-Month Period

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We offer integrated marketing solutions to fit any need and budget.

Impact Postcard

home-services

Impact Postcard

Impact Postcard

healthcare-professional-services

Impact Postcard

Impact Postcard

insurance

Impact Postcard

Impact Postcard

health-beauty

Impact Postcard
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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Grow Your Salon with a Complete Marketing Makeover
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The post National Hair Salon Franchise Promotes Grand Opening first appeared on Mspark.]]> Fitness Center Chain Increases Memberships https://mspark.com/case-studies/fitness-center-chain-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=fitness-center-chain-case-study Wed, 26 Jul 2023 16:17:35 +0000 https://mspark.com/?post_type=mspark_case_studies&p=49339 Client Objective A fitness center franchise wanted to increase gym membership and grow market share for an existing location. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A fitness center franchise wanted to increase gym membership and grow market share for an existing location.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted ZIP codes in surrounding area, reaching 71,000 households.

2

Utilize the Most Effective Media

Leveraged our Impact Postcard solution with an aggressive offer and key differentiators, mailed over the duration of the campaign.

Established a mailing frequency to keep the fitness center name in front of their current and potential customers.

3

Quantify Performance Expectations and Activate

Tracked new memberships during the promotional campaign period.

Results

800 New Members and Increased Market Share
3X Households Reached with the Impact Postcard vs. Solo Mail Piece at the Same Price

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We offer integrated marketing solutions to fit any need and budget.

Impact Postcard

home-services

Impact Postcard

Impact Postcard

healthcare-professional-services

Impact Postcard

Impact Postcard

insurance

Impact Postcard

Impact Postcard

health-beauty

Impact Postcard
View Design Gallery

Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Gym Marketing Insights to Grow Your Membership in 2023
Category Trends

Move Your Audience to Action with a Multi-Channel Gym Marketing Strategy
Media Trends

Mover Marketing: Reach Movers First to Gain Customers for Life
View More
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