Telecom - Mspark https://mspark.com Thu, 26 Mar 2026 18:47:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://mspark.com/wp-content/cache/thumbnails/./cropped-mspark-letter-logo-32x32.png Telecom - Mspark https://mspark.com 32 32 Impact Postcard Maximizes Reach While Reducing Costs https://mspark.com/case-studies/impact-postcard-maximizes-reach-while-reducing-costs/?utm_source=rss&utm_medium=rss&utm_campaign=impact-postcard-maximizes-reach-while-reducing-costs Tue, 24 Mar 2026 18:33:51 +0000 https://mspark.com/?post_type=mspark_case_studies&p=65875 Client Objective A national telecommunications provider set out to reduce their cost-per-call for a recurring Impact Postcard campaign while maintaining engagement and lead quality. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A national telecommunications provider set out to reduce their cost-per-call for a recurring Impact Postcard campaign while maintaining engagement and lead quality.

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Mspark’s Innovative Strategy

1

Strategic Segmentation

Optimized campaign performance and reduced wasted spend by implementing a strategic segmentation strategy grounded in household-level data.

2

Tailored Campaign Messaging

Narrowed focus to the most relevant, high-intent potential prospects and delivered tailored campaign messaging to resonate more deeply.

Results

$198 Campaign Cost Per Call
$228 Prior Cost Per Call
15% Decreased CPC

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Telecommunications
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The Future of U.S. Telecommunications: Growth, Expectations, and Strategic Engagement 
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Connecting the Dots: How Telecom Brands Use Multichannel Marketing to Acquire New Customers.
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The post Impact Postcard Maximizes Reach While Reducing Costs first appeared on Mspark.]]> Telecom Provider Drives Results with Precision Targeting https://mspark.com/case-studies/telecom-provider-drives-results-with-precision-targeting/?utm_source=rss&utm_medium=rss&utm_campaign=telecom-provider-drives-results-with-precision-targeting Mon, 23 Mar 2026 20:25:12 +0000 https://mspark.com/?post_type=mspark_case_studies&p=65865 Client Objective A national telecommunications provider sought to reduce their cost-per-call (CPC) from shared mail efforts and increase call response rates by targeting their ideal customers more effectively. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A national telecommunications provider sought to reduce their cost-per-call (CPC) from shared mail efforts and increase call response rates by targeting their ideal customers more effectively.

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Mspark’s Innovative Strategy

1

Localized Approach

Deployed a 4-page insert mailed at the carrier route level to maximize geographic precision and ensure delivery in high-potential areas.

2

Data-Driven Targeting

Leveraged advanced analytics to pinpoint the most responsive customer segments.

3

Custom Messaging Strategy

Developed tailored messaging for both prospects and current customers, with distinct offers and call to action. This split message approach enabled more relevant communications that resonated with each audience.

Results

$147 Cost Per Call
$204 Prior Month Cost Per Call
38% Improved CPC

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Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Telecommunications
Category Trends

The Future of U.S. Telecommunications: Growth, Expectations, and Strategic Engagement 
Category Trends

Connecting the Dots: How Telecom Brands Use Multichannel Marketing to Acquire New Customers.
Media Trends

Email Marketing: Accelerate Customer Growth by Reaching the Right People to Drive Results
View More
The post Telecom Provider Drives Results with Precision Targeting first appeared on Mspark.]]> Acquisition Email Wins for New Telecom Retail Locations https://mspark.com/case-studies/acquisition-email-wins-for-new-telecom-retail-locations/?utm_source=rss&utm_medium=rss&utm_campaign=acquisition-email-wins-for-new-telecom-retail-locations Thu, 29 Jan 2026 17:55:14 +0000 https://mspark.com/?post_type=mspark_case_studies&p=64130 Client Objective A leading national telecom brand aimed to boost customer acquisition around new retail store openings by integrating targeted acquisition emails into their media strategy. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A leading national telecom brand aimed to boost customer acquisition around new retail store openings by integrating targeted acquisition emails into their media strategy.

Deliver Your Message

Mspark’s Innovative Strategy

1

Data-Driven Strategy

Targeted 290,000 households near new store locations.

2

Open Rate

In-line with telecom industry benchmarks of 30-40%.

3

Click-Through Rate (CTR)

CTR of 4.73% placed performance at the higher end of the 4-5% industry average.

Results

31.63% Email Open Rate (in line with industry benchmarks)
4.73% Click Through Rate (industry average of 4-5%)

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Impact Postcard

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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Telecommunications
Category Trends

The Future of U.S. Telecommunications: Growth, Expectations, and Strategic Engagement 
Category Trends

Connecting the Dots: How Telecom Brands Use Multichannel Marketing to Acquire New Customers.
Media Trends

Email Marketing: Accelerate Customer Growth by Reaching the Right People to Drive Results
View More
The post Acquisition Email Wins for New Telecom Retail Locations first appeared on Mspark.]]> National Wireless Brand Lowers Acquisition with Shared Mail Strategy https://mspark.com/case-studies/a-national-wireless-brand-lowers-acquisition-with-shared-mail-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=a-national-wireless-brand-lowers-acquisition-with-shared-mail-strategy Mon, 14 Jul 2025 16:44:55 +0000 https://mspark.com/?post_type=mspark_case_studies&p=61094 Our Goal A national wireless brand aimed to lower customer acquisition costs and expand household reach using a scalable, high-efficiency shared mail strategy. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Our Goal

A national wireless brand aimed to lower customer acquisition costs and expand household reach using a scalable, high-efficiency shared mail strategy.

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Mspark’s Innovative Strategy

1

Mass Reach

Delivered a Wrap shared mail ad to 68.5 million households.

2

Creative Optimization

Featured a national device offer, designed to appeal broadly across markets and drive immediate response.

3

Test Timing

Executed during November-December to capitalize on increased consumer spending and promotional momentum, enhancing overall campaign impact.

Results

68.5M Total Households Reached
$26.34 Cost Per Gross Addition (CPGA); $8+ less than average
23% Lower MCPGA (cost per acquisition with match-back tracking)

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The post National Wireless Brand Lowers Acquisition with Shared Mail Strategy first appeared on Mspark.]]> Regional Telecom Provider Leverages Postcards to Target Families https://mspark.com/case-studies/a-regional-telecommunications-provider-leverages-postcards-to-effectively-target-families/?utm_source=rss&utm_medium=rss&utm_campaign=a-regional-telecommunications-provider-leverages-postcards-to-effectively-target-families Fri, 19 Jul 2024 21:12:57 +0000 https://mspark.com/?post_type=mspark_case_studies&p=57965 Client Objective A regional telecom provider wanted to promote its new “Connect and Protect” program that provides families parental control and secure connectivity. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A regional telecom provider wanted to promote its new “Connect and Protect” program that provides families parental control and secure connectivity.

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Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted households with children younger than 14 and a minimum household income of $40k.

2

Analyze and Determine the Right Media to Engage Audience

Delivered a highly targeted Impact Postcard to over 48,000 households.

3

Quantify Performance Expectations and Activated

Measured response rate throughout the campaign and calculated return on ad spend.

Results

0.43% Response Rate (3x industry average)
5:1 Return On Ad Spend: earned $5 for every $1 spent

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Category Trends

Telecommunications Services Marketing: Reach Key Lucrative Markets to Increase Revenue
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Communications Marketing: Target Rural Consumers & New Movers to Grow Subscribers
Media Trends

Activate the Customers You Need with Direct Mail in 2024
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The post Regional Telecom Provider Leverages Postcards to Target Families first appeared on Mspark.]]> Wireless Provider Lowers CPA with Wrap & Targeted Inserts https://mspark.com/case-studies/communications-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=communications-case-study Tue, 18 Jul 2023 21:50:02 +0000 https://mspark.com/?post_type=mspark_case_studies&p=47640 Client Objective A wireless provider wanted to grow sales and lower its cost per acquisition. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Wireless Provider Lowers CPA with Wrap & Targeted Inserts first appeared on Mspark.]]>

Client Objective

A wireless provider wanted to grow sales and lower its cost per acquisition.

Deliver Your Message

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Performed lifestyle analysis utilizing client-provided customer data and segmented customers by geography to receive targeted offers.

Identified key ZIP codes around consumer and store locations based on look-alike customers and propensity to purchase wireless services.

2

Analyze and Determine the Right Media to Engage Audience

Increased mailing frequency to 11-13x, distributing over 100 million shared mail Wraps and Targeted Inserts.

3

Quantify Performance Expectations and Activated

Measured YOY customer growth.

Results

$2.51 Cost Per Acquisition
71% Customer Growth vs. 37% Customer Growth Without Shared Mail

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Impact Postcard

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Impact Postcard

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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Media Trends

Email Marketing: Accelerate Customer Growth by Reaching the Right People to Drive Results
Category Trends

Mover Marketing: An Opportunity Internet Providers Can’t Afford to Miss
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Rural Marketing: Why C & D Market Residents Shouldn’t Be Overlooked in Your Advertising Strategy
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The post Wireless Provider Lowers CPA with Wrap & Targeted Inserts first appeared on Mspark.]]> National Telecom Provider Cost-Effectively Acquires New Customers https://mspark.com/case-studies/communications-providers-3/?utm_source=rss&utm_medium=rss&utm_campaign=communications-providers-3 Wed, 12 Jul 2023 19:51:55 +0000 https://mspark.com/?post_type=mspark_case_studies&p=47344 Client Objective A national telecom company was looking to acquire new customers at a CPA under $180. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A national telecom company was looking to acquire new customers at a CPA under $180.

Get Started

Mspark’s Innovative Strategy

1

Identified the Highest-Value Target Audience

Targeted relevant consumers who were actively in the marketplace for a new telecom provider based on their most recent, relevant keyword searches within the last 30 days.

2

Utilized the Most Effective Media

Targeted Inserts + Addressable Geofencing Digital Display Ads utilized the client’s list of 165,000 targeted households who had recently expressed interest in services, and targeted them with print and digital ads.

3

Quantified Performance Expectations and Activate

Measured by monitoring daily ads served, website traffic, and conversions.

Results

$62.95 CPA
70% Viewability Rate

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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Media Trends

Email Marketing: Accelerate Customer Growth by Reaching the Right People to Drive Results
Category Trends

Mover Marketing: An Opportunity Internet Providers Can’t Afford to Miss
Media Trends

Rural Marketing: Learn How to Connect with this Growing Population to Build Market Share
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The post National Telecom Provider Cost-Effectively Acquires New Customers first appeared on Mspark.]]> Telecom Provider Accelerates Acquisition + Reduces CPA https://mspark.com/case-studies/communications-providers-2/?utm_source=rss&utm_medium=rss&utm_campaign=communications-providers-2 Tue, 11 Jul 2023 17:32:16 +0000 https://mspark.com/?post_type=mspark_case_studies&p=46990 Client Objective A telecom provider wanted to accelerate customer acquisition and reduce cost per inquiry. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Telecom Provider Accelerates Acquisition + Reduces CPA first appeared on Mspark.]]>

Client Objective

A telecom provider wanted to accelerate customer acquisition and reduce cost per inquiry.

Get Started

Mspark’s Innovative Strategy

1

Identified the Highest-Value Target Audience

Targeted the highest-value households within high-value geographies within the provider’s serviceable area to receive personalized offers.

2

Utilized the Most Effective Media

Delivered Impact Postcards with variable messaging and aggressive intro offers for internet/cable/phone designed to drive engagement and acquisition.

3

Quantified Program Performance

Measured offer response as well as YOY customer growth in the targeted geographies.

Results

$41 CPC vs. $55 Client Target
25% CPC Improvement
1,200 Incremental Inquiries

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Impact Postcard

Impact Postcard

healthcare-professional-services

Impact Postcard

Targeted Inserts

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Targeted Inserts
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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Media Trends

Email Marketing: Accelerate Customer Growth by Reaching the Right People to Drive Results
Media Trends

Rural Marketing: Why C & D Market Residents Shouldn’t Be Overlooked in Your Advertising Strategy
Category Trends

Mover Marketing: An Opportunity Internet Providers Can’t Afford to Miss
View More
The post Telecom Provider Accelerates Acquisition + Reduces CPA first appeared on Mspark.]]> Regional Telecom Provider Targets New Movers to Grow Footprint https://mspark.com/case-studies/communications-providers/?utm_source=rss&utm_medium=rss&utm_campaign=communications-providers Tue, 11 Jul 2023 17:29:29 +0000 https://mspark.com/?post_type=mspark_case_studies&p=46987 Client Objective A regional telecom company was looking to boost new customer acquisition of its fiber internet product by testing new movers likely to switch telecom providers within their serviceable footprint. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Regional Telecom Provider Targets New Movers to Grow Footprint first appeared on Mspark.]]>

Client Objective

A regional telecom company was looking to boost new customer acquisition of its fiber internet product by testing new movers likely to switch telecom providers within their serviceable footprint.

Get Started

Mspark’s Innovative Strategy

1

Identified Target Audience Geography

Strategically targeted New Movers in serviceable area ZIP+4.

2

Defined Send Triggers

Established campaign triggers/timing based on new mover stages: Pre-Mover at List, Pre-Mover at Contract, and New Mover.

3

Determined Execution Strategy

Utilized a frequency campaign consisting of personally addressed postcards to hit mailboxes within 2-3 days of established trigger.

Results

2,220 Total Signups
3.40% Overall Response Rate
2,335% Overall ROAS

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Impact Postcard

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Impact Postcard

Targeted Inserts

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Targeted Inserts
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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Media Trends

Email Marketing: Accelerate Customer Growth by Reaching the Right People to Drive Results
Media Trends

Rural Marketing: Why C & D Market Residents Shouldn’t Be Overlooked in Your Advertising Strategy
View More
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