Restaurant - Mspark https://mspark.com Thu, 07 May 2026 23:11:12 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://mspark.com/wp-content/cache/thumbnails/./cropped-mspark-letter-logo-32x32.png Restaurant - Mspark https://mspark.com 32 32 Digital Media Drives Foot Traffic to QSR Storefronts https://mspark.com/case-studies/digital-media-drives-foot-traffic-to-qsr-storefronts/?utm_source=rss&utm_medium=rss&utm_campaign=digital-media-drives-foot-traffic-to-qsr-storefronts Thu, 07 May 2026 16:24:40 +0000 https://mspark.com/?post_type=mspark_case_studies&p=67047 Client Objective A QSR franchise sought to drive foot traffic to storefront locations via digital media messaging with each DMA having unique targeting, requirements, and goals as ad dollars are dictated by each franchisee. The Approach Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow...
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Client Objective

A QSR franchise sought to drive foot traffic to storefront locations via digital media messaging with each DMA having unique targeting, requirements, and goals as ad dollars are dictated by each franchisee.

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The Approach

1

Lift Conversion Analysis

Tracked incremental store visits across all media channels for the QSR franchise.

2

Foot Traffic Measurement

Measured foot traffic lift by channel partner, audience, creative, inventory type, market (DMA), and partner + audience combinations.

Media types measured include digital banners and rich media across 32 specific DMA markets nationally for the franchise.

3

Analysis Insights

Revealed 66% of the QSR’s diners live within 10 miles of the location they visited, and 49% live within 5 miles, validating the proximity-based targeting approach.

Results

22.2% Incremental Lift
8.8% Visit Rate Lift
39.3% Proximity Audience Lift
25.4% Rich Media Creative Lift

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The post Digital Media Drives Foot Traffic to QSR Storefronts first appeared on Mspark.]]> Pizza Franchise Grows Engagement with Acquisition Email https://mspark.com/case-studies/acquisition-email-grows-engagement-for-pizza-franchisee/?utm_source=rss&utm_medium=rss&utm_campaign=acquisition-email-grows-engagement-for-pizza-franchisee Fri, 27 Feb 2026 22:42:00 +0000 https://mspark.com/?post_type=mspark_case_studies&p=65370 Client Objective A large multi-unit pizza franchisee sought to boost holiday delivery and carry-out orders through email campaigns that efficiently drove top-of-mind awareness and engagement with key audiences near their 100 locations across 5 states. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge...
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The post Pizza Franchise Grows Engagement with Acquisition Email first appeared on Mspark.]]>

Client Objective

A large multi-unit pizza franchisee sought to boost holiday delivery and carry-out orders through email campaigns that efficiently drove top-of-mind awareness and engagement with key audiences near their 100 locations across 5 states.

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Mspark’s Innovative Strategy

1

Strategic Deployment

Coordinated a 2-email campaign aligned with the rollout of a new promotion.

Emails were deployed on consecutive Thursdays to optimize conversion.

2

Audience Targeting

Coordinated delivery of the first email to reach consumers who over-index as “Pizza Lovers” within a 5-mile radius of all 100 locations.

An additional email was sent to consumers with the same audience and geographic targeting around 40 key locations to help boost engagement.

3

Delivery Optimization

Campaign performance was consistently evaluated, revealing an optimized cost per acquisition at an average of a 10-mile radius and 15,000 households per send, per store location.

Results

3 Million Emails Delivered
1.5 Million Individuals Reached
66k Total Opens
6,863 Total Clicks
10% Higher Click-to-Open Rate for 2nd Email

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Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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The post Pizza Franchise Grows Engagement with Acquisition Email first appeared on Mspark.]]> Acquisition Email Delivers for Regional Pizza Franchisee https://mspark.com/case-studies/acquisition-email-delivers-exposure-engagement-for-regional-pizza-franchisee/?utm_source=rss&utm_medium=rss&utm_campaign=acquisition-email-delivers-exposure-engagement-for-regional-pizza-franchisee Fri, 30 Jan 2026 21:11:17 +0000 https://mspark.com/?post_type=mspark_case_studies&p=64343 Client Objective A regional quick-service pizza franchisee sought to efficiently drive awareness, frequency, and engagement of their limited-time only menu items and promotional offers with key households near their 52 locations across 4 states. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and...
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The post Acquisition Email Delivers for Regional Pizza Franchisee first appeared on Mspark.]]>

Client Objective

A regional quick-service pizza franchisee sought to efficiently drive awareness, frequency, and engagement of their limited-time only menu items and promotional offers with key households near their 52 locations across 4 states.

Get Started

Mspark’s Innovative Strategy

1

Strategic Development

Developed and optimized email content and subject lines to ensure high engagement rates.

2

Timed Deployments

Scheduled email deployment to align with peak discretionary income weeks to capture incremental revenue.

3

Delivery Optimization

Campaign performance was consistently evaluated, revealing an optimized cost per acquisition at an average of a 10-mile radius and 15,000 households per send, per store location.

Results

31 Million Emails Delivered
15 Million Households Reached
9.6 Million / 31% Exposures / Open Rate
256K / 2.7% Engagements / Click-to-Open Rate

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Acquisition Email

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Acquisition Email

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Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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The post Acquisition Email Delivers for Regional Pizza Franchisee first appeared on Mspark.]]> Data-Driven Mobile Campaigns Deliver for a National QSR Brand https://mspark.com/case-studies/data-driven-mobile-campaigns-deliver-for-a-national-qsr-brand/?utm_source=rss&utm_medium=rss&utm_campaign=data-driven-mobile-campaigns-deliver-for-a-national-qsr-brand Thu, 29 Jan 2026 19:13:55 +0000 https://mspark.com/?post_type=mspark_case_studies&p=64147 Client Objective An industry-leading national QSR brand with over 9,000 locations wanted to optimize its digital media campaigns by accurately measuring effectiveness in driving both in-store and online/app sales. Mspark’s Approach Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Data-Driven Mobile Campaigns Deliver for a National QSR Brand first appeared on Mspark.]]>

Client Objective

An industry-leading national QSR brand with over 9,000 locations wanted to optimize its digital media campaigns by accurately measuring effectiveness in driving both in-store and online/app sales.

Get Started

Mspark’s Approach

1

Mobile Precise & Mobile Moments

Combined Mobile Precise for predictive targeting with Mobile Moments to deliver real-time engagement, reaching a high-intent audience at the exact moment they were ready to act.

2

Lift Conversion Measurement

Leveraged an always-on measurement tool to track multi-touch behaviors, both online and offline, to optimize campaign performance, maximize conversions, and drive significant incremental lift.

Results

$15.5M Incremental In-Store & Online Sales
$2.29 Return On Ad Spend (ROAS)
21.5% Online App Sales Lift
19.9% Transaction Size Lift

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health-beauty

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Boost Digital Ad

retail

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Acquisition Email

insurance

Impact Postcard

Acquisition Email

home-services

Impact Postcard
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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Chicken QSR
Category Trends

The Chicken Craze: Why QSR and Fast-Casual Chicken Concepts Continue to Soar
Category Trends

Price, Quality, or Convenience? How to Engage QSR Consumers Based on Their Key Driver

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View More
The post Data-Driven Mobile Campaigns Deliver for a National QSR Brand first appeared on Mspark.]]> Delivering Measurable Impact for QSR Through Smart Mobile Targeting https://mspark.com/case-studies/delivering-measurable-impact-for-qsr-through-smart-mobile-targeting/?utm_source=rss&utm_medium=rss&utm_campaign=delivering-measurable-impact-for-qsr-through-smart-mobile-targeting Fri, 23 Jan 2026 05:18:41 +0000 https://mspark.com/?post_type=mspark_case_studies&p=63941 Client Objective A QSR chain aimed to re-engage lapsed diners and QSR-focused consumers while promoting awareness of its fast pickup and delivery options. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Delivering Measurable Impact for QSR Through Smart Mobile Targeting first appeared on Mspark.]]>

Client Objective

A QSR chain aimed to re-engage lapsed diners and QSR-focused consumers while promoting awareness of its fast pickup and delivery options.

Get Started

Mspark’s Innovative Strategy

1

Data-Driven Strategy

Increased dwell time and frequency by leveraging Mobile Precise to predict optimal engagement times and Mobile Moments to deliver contextually relevant messaging near the QSR chain and competitor locations.

2

Targeted Audiences

– Diners over-indexing at the QSR chain, its competitors, and fast-food chains

– Lapsed diners (previously dined but no longer visit)

Results

+5% Increase in Foot Traffic
3.1X Moments Click-Through-Rate (Higher than Benchmark)

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Impact Postcard

Acquisition Email

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The post Delivering Measurable Impact for QSR Through Smart Mobile Targeting first appeared on Mspark.]]> Integrated Campaign Exceeds CTR Benchmark & Reduces Days to Convert https://mspark.com/case-studies/integrated-campaign-increases-in-store-traffic-online-orders-for-pizza-chain/?utm_source=rss&utm_medium=rss&utm_campaign=integrated-campaign-increases-in-store-traffic-online-orders-for-pizza-chain Wed, 30 Aug 2023 15:27:57 +0000 https://mspark.com/?post_type=mspark_case_studies&p=55281 Client Objective A QSR pizza restaurant wanted to test the impact of integrated campaigns targeting the closest households and the farthest households, within a 5-mile radius of its location. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Integrated Campaign Exceeds CTR Benchmark & Reduces Days to Convert first appeared on Mspark.]]>

Client Objective

A QSR pizza restaurant wanted to test the impact of integrated campaigns targeting the closest households and the farthest households, within a 5-mile radius of its location.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Used A/B testing to target the nearest households and those farthest away within a 5-mile radius of the location.

2

Analyze and Determine the Right Media to Engage Audience

Own Your Backyard: The closest 25% received integrated print + digital.  82,116 households + 1.4 million digital impressions covering one DMA.

New Eyes: 10% of households located the farthest distance but within a 5-mile radius received integrated print + digital. 32,290 households + 622,018 digital impressions covering two DMAs.

Control: Remaining 65% of households (mid trade-area) received print only.  221,536 households covering three DMAs.

3

Quantify Performance Expectations and Activate

Client benchmark was to achieve a Click Through Rate of 10% and to reduce days to convert.

Results

13% CTR Exceeded Benchmark by 30%
45% Faster Conversion Using Print + Digital (3.5 days to convert) vs. Print Alone (5 days to convert)

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The post Integrated Campaign Exceeds CTR Benchmark & Reduces Days to Convert first appeared on Mspark.]]> Multi-Location Restaurant Chain Achieves Low-Cost Site Visits https://mspark.com/case-studies/23-multi-location-restaurant-chain-achieves-low-cost-site-visits/?utm_source=rss&utm_medium=rss&utm_campaign=23-multi-location-restaurant-chain-achieves-low-cost-site-visits Fri, 25 Aug 2023 15:28:07 +0000 https://mspark.com/?post_type=mspark_case_studies&p=54861 Client Objective A multi-location restaurant chain was looking to build brand awareness and drive online traffic at a low Cost Per Site Visit (CPSV). Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Multi-Location Restaurant Chain Achieves Low-Cost Site Visits first appeared on Mspark.]]>

Client Objective

A multi-location restaurant chain was looking to build brand awareness and drive online traffic at a low Cost Per Site Visit (CPSV).

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Developed a comprehensive strategy of Geo-Fencing, Addressable Geo-Fencing, Keyword Search Retargeting, and Site Retargeting to build a custom audience of households with users who were interested in casual dining.

2

Utilized the Most Effective Media

Served digital display ads to the target audience.

3

Quantify Performance Expectations and Activate

Measured Click Through Rate and Cost Per Site Visit for the duration of the campaign.

Results

0.30% Click Through Rate
$0.07 Cost Per Site Visit

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Targeted Inserts

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Targeted Inserts

Quick Connect

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Insert

insurance

Targeted Inserts

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The post Multi-Location Restaurant Chain Achieves Low-Cost Site Visits first appeared on Mspark.]]> Casual Dining Restaurant Increases Traffic https://mspark.com/case-studies/casual-dining-restaurant-chain-3/?utm_source=rss&utm_medium=rss&utm_campaign=casual-dining-restaurant-chain-3 Wed, 26 Jul 2023 15:49:22 +0000 https://mspark.com/?post_type=mspark_case_studies&p=49313 Client Objective A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Casual Dining Restaurant Increases Traffic first appeared on Mspark.]]>

Client Objective

A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted ZIP codes based on propensity to dine out.

2

Utilize the Most Effective Media

Mailed a Targeted Insert to 16,685 households surrounding the location and maintained consistent monthly frequency with appealing offers.

3

Quantify Performance Expectations and Activate

Measured coupon redemption and sales ROI during the campaign period.

Results

200 Coupons Redeemed After One Mailing
$5.48 Received in Sales for Every $1 Spent on Advertising
1.2% Response Rate

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Targeted Inserts

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The post Casual Dining Restaurant Increases Traffic first appeared on Mspark.]]> Regional QSR Drives Traffic with Mail & Digital Ad Placement https://mspark.com/case-studies/regional/?utm_source=rss&utm_medium=rss&utm_campaign=regional Wed, 26 Jul 2023 15:44:10 +0000 https://mspark.com/?post_type=mspark_case_studies&p=49297 Client Objective A regional QSR was looking to run a multi-month campaign to drive traffic and revenue growth by reaching households near their four locations. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Regional QSR Drives Traffic with Mail & Digital Ad Placement first appeared on Mspark.]]>

Client Objective

A regional QSR was looking to run a multi-month campaign to drive traffic and revenue growth by reaching households near their four locations.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Identified key geographies to reach with Targeted Inserts and Addressable Geofencing (AGF) Digital Display Ads.

2

Utilized the Most Effective Media

Delivered Targeted Inserts at the end of each campaign month.

Served 18 digital impressions over 10 days targeting the same households, starting 1-2 days before the direct mail piece hit mailboxes.

3

Quantify Performance Expectations and Activate

Tracked campaign results by monitoring website traffic, as well as foot traffic attribution at all four locations.

Results

360,215 Digital Impressions Served
0.20% CTR (2x Greater than Industry Average)
715 Website Visits
117 Foot-Traffic Conversions

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home-services

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Targeted Inserts

retail

Targeted Inserts

Quick Connect

retail

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Insert

insurance

Targeted Inserts

Impact Postcard

insurance

Impact Postcard
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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

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The post Regional QSR Drives Traffic with Mail & Digital Ad Placement first appeared on Mspark.]]> Quick Serve Restaurant Drives Traffic with Wrap Solution https://mspark.com/case-studies/quick-serve-restaurant/?utm_source=rss&utm_medium=rss&utm_campaign=quick-serve-restaurant Tue, 25 Jul 2023 21:52:21 +0000 https://mspark.com/?post_type=mspark_case_studies&p=49234 Client Objective A regional quick serve restaurant (QSR) turned to shared mail to generate awareness in the marketplace and drive customer traffic to their locations. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Quick Serve Restaurant Drives Traffic with Wrap Solution first appeared on Mspark.]]>

Client Objective

A regional quick serve restaurant (QSR) turned to shared mail to generate awareness in the marketplace and drive customer traffic to their locations.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Saturated the market to reach 48,000 households surrounding each location.

2

Analyze and Determine the Right Media to Engage Audience

Utilized the Wrap to promote strong coupon offers, driving traffic and increasing sales.

3

Quantify Performance Expectations and Activate

Consistently mailed over a 5-month period, monitoring redemption demographics.

Results

162 Average Redemptions Per Month
$6,257 Return On Investment

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We offer integrated marketing solutions to fit any need and budget.

Wrap

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Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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View More
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