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	<title>Home Services - Mspark</title>
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	<title>Home Services - Mspark</title>
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	<item>
		<title>Scaling High‑Quality Remodeling Leads Through Paid Social</title>
		<link>https://mspark.com/case-studies/scaling-high-quality-remodeling-leads-through-paid-social/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=scaling-high-quality-remodeling-leads-through-paid-social</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 23:44:53 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=66834</guid>

					<description><![CDATA[<p>Client Objective Leverage Meta platforms across nine markets to drive qualified bathroom remodel leads at scale while allowing Meta’s algorithm and our creative mix to identify the strongest converting audiences.​ Implement retargeting once enough traffic is generated to re-engage high-intent users. The Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain...<br /><a class="moretag button btn-1" href="https://mspark.com/case-studies/scaling-high-quality-remodeling-leads-through-paid-social/"> Read More</a></p>
The post <a href="https://mspark.com/case-studies/scaling-high-quality-remodeling-leads-through-paid-social/">Scaling High‑Quality Remodeling Leads Through Paid Social</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading has-text-align-left">Client Objective</h2>



<p>Leverage Meta platforms across nine markets to drive qualified bathroom remodel leads at scale while allowing Meta’s algorithm and our creative mix to identify the strongest converting audiences.​</p>



<p>Implement retargeting once enough traffic is generated to re-engage high-intent users.</p>


    <a class="block015_button button btn-3 left" href="https://mspark.com/contact/" target="_self">Get Started</a>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading has-text-align-center">The Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Channel &#038; Audience </h3>
                                                                            <p>Each location launched with three audience types &#8211; Home Improvement (using limited signals with Advantage+ enabled), Lookalike Audiences (built from prior bathroom remodelers), and Broad targeting with Advantage+ to balance scale with performance discovery.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

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                        <span class="count">2</span>
                        <div class="border"></div>
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                                                    <h3 class="h5">Creative </h3>
                                                                            <p>Creative was the primary optimization lever, utilizing a mix of GIFs, static imagery, and multiple video variations to provide Meta with a broad range of assets for testing and optimization.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">3</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Optimization </h3>
                                                                            <p>After campaigns reached meaningful traffic volume, retargeting was activated in each market, with 20% of each location’s budget allocated to capture warmer, high-intent users at a lower cost per lead.</p>
                                            </div><!-- .col-two -->

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</div>


<section class="infoblock block020_stats">
        
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                            <h2 class="h3">Results</h2>
                                    <div class="stats">
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                                                    <span class="icon icon-img">
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                                                <span class="value">19.25%</span>
                        <span class="label">Campaign A Below Cost Total</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">3.99%</span>
                        <span class="label">Campaign B Click-Through Rate</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">6.7x</span>
                        <span class="label">CTR Above Industry Benchmark</span>
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<h3 class="wp-block-heading has-text-align-center">Read More On <span class="teal">Our Blog</span></h3>



<p class="has-text-align-center">Explore the latest insights and industry trends to gain a competitive edge and grow your business.</p>
</div></div>


<section class="infoblock block024_featured_posts">
        
        <div class="posts-wrap">
            <a class="post" href="https://mspark.com/blog/acquire-more-home-improvement-customers-this-year-how-to-maximize-leads-in-the-midst-of-massive-industry-growth/">
                    <img fetchpriority="high" decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./home-services-case-study-hub-1-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Acquire More Home Improvement Customers This Year: How to Maximize Leads in the Midst of Massive Industry Growth</h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/home-services-marketing-engage-consumers-looking-to-upgrade-windows-doors/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./GettyImages-1452733815-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="home services marketing window replacement" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage Consumers Looking to Upgrade Windows &amp; Doors</h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/%e2%98%80%ef%b8%8fsizzling-strategies-how-to-heat-up-your-sales-this-summer/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./Summer-blog-image-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="summerblog" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>☀️Sizzling Strategies: How to Heat Up Your Sales This Summer </h1>
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                </a><!-- .post -->        </div><!-- .posts-wrap -->

        <a href="https://mspark.com/blog/" class="button btn-3-alt">View More</a>
        
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<div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div>The post <a href="https://mspark.com/case-studies/scaling-high-quality-remodeling-leads-through-paid-social/">Scaling High‑Quality Remodeling Leads Through Paid Social</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Power Equipment Brand Ignites Engagement with Interactive Mobile Creative</title>
		<link>https://mspark.com/case-studies/power-equipment-brand-ignites-engagement-with-interactive-mobile-creative/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=power-equipment-brand-ignites-engagement-with-interactive-mobile-creative</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 15:53:54 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=65823</guid>

					<description><![CDATA[<p>Client Objective A power equipment brand sought to increase engagement with target consumers through new immersive and dynamic mobile media experiences. The Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.</p>
The post <a href="https://mspark.com/case-studies/power-equipment-brand-ignites-engagement-with-interactive-mobile-creative/">Power Equipment Brand Ignites Engagement with Interactive Mobile Creative</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
										<content:encoded><![CDATA[<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading has-text-align-left">Client Objective</h2>



<p>A power equipment brand sought to increase engagement with target consumers through new immersive and dynamic mobile media experiences.</p>


    <a class="block015_button button btn-3 left" href="https://mspark.com/contact/" target="_self">Get Started</a>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading has-text-align-center">The Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Cutting-Edge Creative </h3>
                                                                            <p>Deployed a campaign leveraging full-screen, highly interactive mobile media. <br />
<br />
&#8211; Campaign A began with dynamic creatives that required user interaction to &#8220;plug in&#8221; a battery pack by dragging their finger on the screen.<br />
<br />
&#8211; Campaign B progressed the creative experience by using a 360° panoramic, full-screen experience in a model backyard where consumers could explore various equipment from the brand. </p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">2</span>
                        <div class="border"></div>
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                                                    <h3 class="h5">KPI Transition</h3>
                                                                            <p>Dealer site visitation had been Campaign A’s key performance indicator, however click-through rates more accurately reflected how the campaign stacked up against their goal of engagement with the brand experience.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item -->        </div><!-- .list -->
        
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</div>


<section class="infoblock block020_stats">
        
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                            <h2 class="h3">Results</h2>
                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">19.25%</span>
                        <span class="label">Campaign A Below Cost Total</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">3.99%</span>
                        <span class="label">Campaign B Click-Through Rate</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">6.7x</span>
                        <span class="label">CTR Above Industry Benchmark</span>
                    </div>            </div><!-- .stats -->
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<h3 class="wp-block-heading has-text-align-center">Read More On <span class="teal">Our Blog</span></h3>



<p class="has-text-align-center">Explore the latest insights and industry trends to gain a competitive edge and grow your business.</p>
</div></div>


<section class="infoblock block024_featured_posts">
        
        <div class="posts-wrap">
            <a class="post" href="https://mspark.com/blog/acquire-more-home-improvement-customers-this-year-how-to-maximize-leads-in-the-midst-of-massive-industry-growth/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./home-services-case-study-hub-1-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Acquire More Home Improvement Customers This Year: How to Maximize Leads in the Midst of Massive Industry Growth</h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/home-services-marketing-engage-consumers-looking-to-upgrade-windows-doors/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./GettyImages-1452733815-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="home services marketing window replacement" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage Consumers Looking to Upgrade Windows &amp; Doors</h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/%e2%98%80%ef%b8%8fsizzling-strategies-how-to-heat-up-your-sales-this-summer/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./Summer-blog-image-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="summerblog" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>☀️Sizzling Strategies: How to Heat Up Your Sales This Summer </h1>
                    </div><!-- .title-block -->
                </a><!-- .post -->        </div><!-- .posts-wrap -->

        <a href="https://mspark.com/blog/" class="button btn-3-alt">View More</a>
        
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<div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div>The post <a href="https://mspark.com/case-studies/power-equipment-brand-ignites-engagement-with-interactive-mobile-creative/">Power Equipment Brand Ignites Engagement with Interactive Mobile Creative</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></content:encoded>
					
		
		
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		<title>Driving Lead Growth Through High-Intent Search Optimization</title>
		<link>https://mspark.com/case-studies/driving-consistent-lead-growth-through-high-intent-search-optimization/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=driving-consistent-lead-growth-through-high-intent-search-optimization</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 19:22:18 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=63820</guid>

					<description><![CDATA[<p>Client Objective A pool and spa retailer aimed to increase qualified lead volume while&#160;improving efficiency across paid search. Key goals included driving&#160;stronger engagement, lowering cost per lead, and capturing high-intent&#160;consumers actively researching pool and spa solutions.&#160; Mspark&#8217;s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive...<br /><a class="moretag button btn-1" href="https://mspark.com/case-studies/driving-consistent-lead-growth-through-high-intent-search-optimization/"> Read More</a></p>
The post <a href="https://mspark.com/case-studies/driving-consistent-lead-growth-through-high-intent-search-optimization/">Driving Lead Growth Through High-Intent Search Optimization</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
										<content:encoded><![CDATA[<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading has-text-align-left">Client Objective</h2>



<p>A pool and spa retailer aimed to increase qualified lead volume while&nbsp;improving efficiency across paid search. Key goals included driving&nbsp;stronger engagement, lowering cost per lead, and capturing high-intent&nbsp;consumers actively researching pool and spa solutions.&nbsp;</p>


    <a class="block015_button button btn-3 left" href="https://mspark.com/contact/" target="_self">Get Started</a>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading has-text-align-center">Mspark&#8217;s Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">High-Intent Keyword Targeting</h3>
                                                                            <p>Prioritized search terms aligned with pool and spa purchase intent to attract qualified prospects.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">2</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Ongoing Optimization &#038; Testing</h3>
                                                                            <p>Continuously refined bids, ad copy, and keyword coverage to improve click-through rate, conversion rate, and cost efficiency month-over-month.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">3</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Conversion-Focused Structure</h3>
                                                                            <p>Optimized campaigns around primary lead actions, including form fills and phone calls, to support both digital and direct-response behavior.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">4</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Performance Monitoring &#038; Insights</h3>
                                                                            <p>Leveraged consistent tracking and month-over-month analysis to identify trends, scale what worked, and inform future optimizations.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item -->        </div><!-- .list -->
        
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</div>


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                            <h2 class="h3">Results</h2>
                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">334k+</span>
                        <span class="label">Impressions</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">5,067</span>
                        <span class="label">Clicks</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">1.52%</span>
                        <span class="label">Average Click Through Rate</span>
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                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">$129</span>
                        <span class="label">Average Cost Per Lead</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">138</span>
                        <span class="label">Total Conversions Over 3 Months</span>
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                            <h2>Get Inspiration from Our <span class="teal">Design Gallery</span></h2>
                                        <p>We offer integrated marketing solutions to fit any need and budget.</p>
            
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            <a class="post" href="https://mspark.com/blog/acquire-more-home-improvement-customers-this-year-how-to-maximize-leads-in-the-midst-of-massive-industry-growth/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./home-services-case-study-hub-1-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Acquire More Home Improvement Customers This Year: How to Maximize Leads in the Midst of Massive Industry Growth</h1>
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                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage Consumers Looking to Upgrade Windows &amp; Doors</h1>
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                        <span class="cats">Category Trends</span>                        <h1>☀️Sizzling Strategies: How to Heat Up Your Sales This Summer </h1>
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		<title>Omnichannel Campaign Proves ROI for Remodels</title>
		<link>https://mspark.com/case-studies/multichannel-campaign-proves-roi-for-remodels/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=multichannel-campaign-proves-roi-for-remodels</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Fri, 19 Sep 2025 21:21:06 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=62704</guid>

					<description><![CDATA[<p>Client Objective A bath remodeling company sought to increase brand awareness,&#160;generate leads, and produce measurable results through a targeted&#160;direct mail and digital campaign. With a large footprint and premium&#160;product offering, the company needed a marketing partner who could&#160;deliver reach and demonstrate ROI through trackable results. Mspark&#8217;s Innovative Strategy Read More On Our Blog Explore the...<br /><a class="moretag button btn-1" href="https://mspark.com/case-studies/multichannel-campaign-proves-roi-for-remodels/"> Read More</a></p>
The post <a href="https://mspark.com/case-studies/multichannel-campaign-proves-roi-for-remodels/">Omnichannel Campaign Proves ROI for Remodels</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
										<content:encoded><![CDATA[<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading">Client Objective</h2>



<div style="height:67px" aria-hidden="true" class="wp-block-spacer"></div>



<p>A bath remodeling company sought to increase brand awareness,&nbsp;generate leads, and produce measurable results through a targeted&nbsp;direct mail and digital campaign. With a large footprint and premium&nbsp;product offering, the company needed a marketing partner who could&nbsp;deliver reach and demonstrate ROI through trackable results.</p>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading has-text-align-center">Mspark&#8217;s Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Targeted Reach</h3>
                                                                            <p>Delivered to over 2 million households with tailored messaging.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">2</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Amplified by Digital</h3>
                                                                            <p>Layered digital ads alongside direct mail to strengthen brand recall.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">3</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Engagement Drivers</h3>
                                                                            <p>Creative and offers designed to drive both phone call and online conversions.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">4</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Measurement &#038; Optimization</h3>
                                                                            <p>Match-back analysis ensured every lead and closed sale could be attributed back to the campaign.</p>
                                            </div><!-- .col-two -->

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</div>


<section class="infoblock block020_stats">
        
        <div class="container mx-auto">
                            <h2 class="h3">Results</h2>
                                        <p class="text">By leveraging a multi-channel approach, they were able to convert awareness into tangible revenue, achieving over $4 million in closed sales and a powerful 17:1 ROAS.</p>
                        <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">1,285</span>
                        <span class="label">Leads Generated</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">$182.57</span>
                        <span class="label">Cost Per Lead (CPL)</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">220</span>
                        <span class="label">Transactions</span>
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                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">$9M+</span>
                        <span class="label">Quoted Sales</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">1718%</span>
                        <span class="label">ROAS</span>
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            <a class="post" href="https://mspark.com/blog/home-services-marketing-engage-consumers-looking-to-upgrade-windows-doors/">
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                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage Consumers Looking to Upgrade Windows &amp; Doors</h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/%e2%98%80%ef%b8%8fsizzling-strategies-how-to-heat-up-your-sales-this-summer/">
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                        <span class="cats">Category Trends</span>                        <h1>☀️Sizzling Strategies: How to Heat Up Your Sales This Summer </h1>
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                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage 20+ Million Planning Major Projects Next Year</h1>
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<div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div>The post <a href="https://mspark.com/case-studies/multichannel-campaign-proves-roi-for-remodels/">Omnichannel Campaign Proves ROI for Remodels</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></content:encoded>
					
		
		
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		<title>Driving Efficient Growth with a Full-Funnel Strategy</title>
		<link>https://mspark.com/case-studies/driving-efficient-growth-with-a-full-funnel-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=driving-efficient-growth-with-a-full-funnel-strategy</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Fri, 19 Sep 2025 17:41:53 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=62688</guid>

					<description><![CDATA[<p>Client Objective A regional bath remodeling company sought to optimize their marketing strategy to achieve more efficient qualified leads via website form submissions and phone calls. Their target cost per lead was $125, with additional goals of increasing brand engagement and reach. Mspark&#8217;s Innovative Strategy Read More On Our Blog Explore the latest insights and...<br /><a class="moretag button btn-1" href="https://mspark.com/case-studies/driving-efficient-growth-with-a-full-funnel-strategy/"> Read More</a></p>
The post <a href="https://mspark.com/case-studies/driving-efficient-growth-with-a-full-funnel-strategy/">Driving Efficient Growth with a Full-Funnel Strategy</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
										<content:encoded><![CDATA[<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading">Client Objective</h2>



<div style="height:37px" aria-hidden="true" class="wp-block-spacer"></div>



<p>A regional bath remodeling company sought to optimize their marketing strategy to achieve more efficient qualified leads via website form submissions and phone calls. Their target cost per lead was $125, with additional goals of increasing brand engagement and reach.</p>



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<h2 class="wp-block-heading has-text-align-center">Mspark&#8217;s Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Digital Out-of-Home</h3>
                                                                            <p>Supported increased reach and brand awareness in venues like grocery stores, restaurants, and office buildings.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">2</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Connected TV &#038; Digital Display</h3>
                                                                            <p>Drove targeted awareness and engagement with homeowners in-market for bath remodeling through audience, contextual, and site retargeting tactics. The creative, audiences, and sites were optimized throughout the flight for online conversions.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">3</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Shared Mail Wrap Placement</h3>
                                                                            <p>Drove efficient awareness by saturating the target markets along with its creative, placing emphasis on phone calls, web visits, and incentives/offers as primary calls-to-action (CTAs).</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">4</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Paid Social</h3>
                                                                            <p>Engaged potential customers across Facebook and Instagram by targeting homeowners in-market for bath remodeling. The campaign was optimized initially by clicks, then transitioned to conversions.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">5</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Paid Search (SEM)</h3>
                                                                            <p>Captured bottom-funnel demand via Google Search. The campaign was optimized for keywords with lower cost per click (CPC), creative variations, audiences, and behavioral interests. </p>
                                            </div><!-- .col-two -->

                </div><!-- .item -->        </div><!-- .list -->
        
    </section><!-- .infoblock --></div>
</div>


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        <div class="container mx-auto">
                            <h2 class="h3">Results</h2>
                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">3.3M</span>
                        <span class="label">Digital Impressions (DOOH, CTV, SEM, Display, Social)</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">485K</span>
                        <span class="label">Shared Mail Households Delivered</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">$121.16</span>
                        <span class="label">Average Cost Per Lead (nearly $4 below target)</span>
                    </div>            </div><!-- .stats -->
                                </div><!-- .container -->
        
    </section><!-- .infoblock -->

<section class="infoblock block020_stats">
        
        <div class="container mx-auto">
                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">98%+</span>
                        <span class="label">CTV View-Through Rate (VTR)</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">1.1%</span>
                        <span class="label">Click-Through Rate (All Digital)</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">543</span>
                        <span class="label">Conversions (Form Fills and Phone Calls)</span>
                    </div>            </div><!-- .stats -->
                                </div><!-- .container -->
        
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                            <h2>Get Inspiration from Our <span class="teal">Design Gallery</span></h2>
                                        <p>We offer integrated marketing solutions to fit any need and budget.</p>
            
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                                <h4 class="industry">retail</h4>
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                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage Consumers Looking to Upgrade Windows &amp; Doors</h1>
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                        <span class="cats">Category Trends</span>                        <h1>☀️Sizzling Strategies: How to Heat Up Your Sales This Summer </h1>
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                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage 20+ Million Planning Major Projects Next Year</h1>
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<div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div>The post <a href="https://mspark.com/case-studies/driving-efficient-growth-with-a-full-funnel-strategy/">Driving Efficient Growth with a Full-Funnel Strategy</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Impact Postcards Drive Demand with Smart Targeting</title>
		<link>https://mspark.com/case-studies/impact-postcards-drive-demand-with-smart-targeting/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=impact-postcards-drive-demand-with-smart-targeting</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Thu, 04 Sep 2025 16:49:12 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=62243</guid>

					<description><![CDATA[<p>Client Objective A regional home services brand sought to increase appointments and validate a new acquisition strategy by reaching high-value households with relevant carpet cleaning service messaging. The goal was to drive response at scale while maintaining a low cost per lead.​ Mspark&#8217;s Innovative Strategy Read More On Our Blog Explore the latest insights and...<br /><a class="moretag button btn-1" href="https://mspark.com/case-studies/impact-postcards-drive-demand-with-smart-targeting/"> Read More</a></p>
The post <a href="https://mspark.com/case-studies/impact-postcards-drive-demand-with-smart-targeting/">Impact Postcards Drive Demand with Smart Targeting</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
										<content:encoded><![CDATA[<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading">Client Objective</h2>



<p>A regional home services brand sought to increase appointments and validate a new acquisition strategy by reaching high-value households with relevant carpet cleaning service messaging. The goal was to drive response at scale while maintaining a low cost per lead.​</p>


    <a class="block015_button button btn-3 left" href="https://mspark.com/contact/" target="_self">Get Started</a>



</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading has-text-align-center">Mspark&#8217;s Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Phased Mailing Strategy</h3>
                                                                            <p>Executed 3 postcard drops in June, July, and September to maximize timing impact and household exposure.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">2</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Audience Segmentation</h3>
                                                                            <p>Identified high-propensity neighborhoods using predictive data modeling to reach likely carpet cleaning service buyers.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">3</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Proven Creative Format</h3>
                                                                            <p>Utilized consistent creative with strong offers for discounts on carpet, tile, and sofa cleaning across drops to build recognition and increase conversion.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item -->        </div><!-- .list -->
        
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</div>


<section class="infoblock block020_stats">
        
        <div class="container mx-auto">
                            <h2 class="h3">Results</h2>
                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">259</span>
                        <span class="label">Total Leads</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">$30.84</span>
                        <span class="label">Average Cost Per Lead</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">1,091%</span>
                        <span class="label">ROI (11:1 return)</span>
                    </div>            </div><!-- .stats -->
                                </div><!-- .container -->
        
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<section class="infoblock block025_design_gallery">

        <div class="container mx-auto">

                            <h2>Get Inspiration from Our <span class="teal">Design Gallery</span></h2>
                                        <p>We offer integrated marketing solutions to fit any need and budget.</p>
            
            <div class="slides"><div class="design">
                        <div class="image">
                            <img decoding="async" width="500" height="296" src="https://mspark.com/wp-content/cache/thumbnails/./BOOST_DIGI_GROC1-1-500x296-c.jpg" class="attachment-gallery-slide size-gallery-slide" alt="" />                        </div><!-- .image -->
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                                <h4 class="industry">grocery</h4>
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                                <h4 class="industry">health-beauty</h4>
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                                <h3 class="title">Boost Digital Ad</h3>
                                <h4 class="industry">retail</h4>
                                <h5 class="type">Impact Postcard</h5>
                                <!-- <i class="search-icon fa-solid fa-magnifying-glass"></i> -->
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<p class="has-text-align-center">Explore the latest insights and industry trends to gain a competitive edge and grow your business.</p>
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<section class="infoblock block024_featured_posts">
        
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            <a class="post" href="https://mspark.com/blog/home-services-marketing-engage-consumers-looking-to-upgrade-windows-doors/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./GettyImages-1452733815-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="home services marketing window replacement" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage Consumers Looking to Upgrade Windows &amp; Doors</h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/%e2%98%80%ef%b8%8fsizzling-strategies-how-to-heat-up-your-sales-this-summer/">
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                        <span class="cats">Category Trends</span>                        <h1>☀️Sizzling Strategies: How to Heat Up Your Sales This Summer </h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/home-services-marketing-engage-20-million-planning-major-projects-next-year/">
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                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage 20+ Million Planning Major Projects Next Year</h1>
                    </div><!-- .title-block -->
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<div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div>The post <a href="https://mspark.com/case-studies/impact-postcards-drive-demand-with-smart-targeting/">Impact Postcards Drive Demand with Smart Targeting</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Postcard Campaign Delivers 18:1 ROI for Window Manufacturer</title>
		<link>https://mspark.com/case-studies/postcard-campaign-delivers-181-roi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=postcard-campaign-delivers-181-roi</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Mon, 11 Aug 2025 14:07:02 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=62244</guid>

					<description><![CDATA[<p>Client Objective A national window manufacturer looked to generate qualified leads and measurable return on investment by targeting high-intent homeowners. The goal was to drive engagement, increase conversions, and validate shared mail as a profitable acquisition channel within their marketing mix.​ Mspark&#8217;s Innovative Strategy Read More On Our Blog Explore the latest insights and industry...<br /><a class="moretag button btn-1" href="https://mspark.com/case-studies/postcard-campaign-delivers-181-roi/"> Read More</a></p>
The post <a href="https://mspark.com/case-studies/postcard-campaign-delivers-181-roi/">Postcard Campaign Delivers 18:1 ROI for Window Manufacturer</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
										<content:encoded><![CDATA[<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading">Client Objective</h2>



<p>A national window manufacturer looked to generate qualified leads and measurable return on investment by targeting high-intent homeowners. The goal was to drive engagement, increase conversions, and validate shared mail as a profitable acquisition channel within their marketing mix.​</p>


    <a class="block015_button button btn-3 left" href="https://mspark.com/contact/" target="_self">Get Started</a>



</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading has-text-align-center">Mspark&#8217;s Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Audience Targeting</h3>
                                                                            <p>Leveraged high-intent homeowner data to reach households most likely to be in-market for window replacements.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">2</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Strategic Delivery</h3>
                                                                            <p>Leveraged a multi-touch strategy to build brand awareness, frequency, and maximize ROI.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">3</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Creative Consistency</h3>
                                                                            <p>Utilized a proven Postcard creative design with a clear value proposition and strong call to action to maximize engagement and response.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item -->        </div><!-- .list -->
        
    </section><!-- .infoblock --></div>
</div>


<section class="infoblock block020_stats">
        
        <div class="container mx-auto">
                            <h2 class="h3">Results</h2>
                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">52,866</span>
                        <span class="label">Total Households Reached</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">57</span>
                        <span class="label">Total Leads</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">$242</span>
                        <span class="label">Cost per Lead (CPL)</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">1,809%</span>
                        <span class="label">ROI (18:1 return)</span>
                    </div>            </div><!-- .stats -->
                                </div><!-- .container -->
        
    </section><!-- .infoblock -->

<section class="infoblock block025_design_gallery">

        <div class="container mx-auto">

                            <h2>Get Inspiration from Our <span class="teal">Design Gallery</span></h2>
                                        <p>We offer integrated marketing solutions to fit any need and budget.</p>
            
            <div class="slides"><div class="design">
                        <div class="image">
                            <img decoding="async" width="500" height="296" src="https://mspark.com/wp-content/cache/thumbnails/./BOOST_DIGI_GROC1-1-500x296-c.jpg" class="attachment-gallery-slide size-gallery-slide" alt="" />                        </div><!-- .image -->
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                            <div class="info">
                                <h3 class="title">Boost Digital Ad</h3>
                                <h4 class="industry">grocery</h4>
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                                <!-- <i class="search-icon fa-solid fa-magnifying-glass"></i> -->
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                    </div><!-- .design --><div class="design">
                        <div class="image">
                            <img decoding="async" width="500" height="296" src="https://mspark.com/wp-content/cache/thumbnails/./BOOST_DIGI_GYM-1-500x296-c.jpg" class="attachment-gallery-slide size-gallery-slide" alt="" />                        </div><!-- .image -->
                        <div class="info-wrap">
                            <div class="info">
                                <h3 class="title">Boost Digital Ad</h3>
                                <h4 class="industry">health-beauty</h4>
                                <h5 class="type">Impact Postcard</h5>
                                <!-- <i class="search-icon fa-solid fa-magnifying-glass"></i> -->
                            </div><!-- .info -->
                        </div><!-- .info -->
                    </div><!-- .design --><div class="design">
                        <div class="image">
                            <img decoding="async" width="500" height="296" src="https://mspark.com/wp-content/cache/thumbnails/./BOOST_DIGI_PETSU-1-500x296-c.jpg" class="attachment-gallery-slide size-gallery-slide" alt="" />                        </div><!-- .image -->
                        <div class="info-wrap">
                            <div class="info">
                                <h3 class="title">Boost Digital Ad</h3>
                                <h4 class="industry">retail</h4>
                                <h5 class="type">Impact Postcard</h5>
                                <!-- <i class="search-icon fa-solid fa-magnifying-glass"></i> -->
                            </div><!-- .info -->
                        </div><!-- .info -->
                    </div><!-- .design --></div><!-- .slides -->

            <a class="button btn-3-alt" href="https://mspark.com/resources/design-gallery/" target="">View Design Gallery</a>
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<section class="infoblock block024_featured_posts">
        
        <div class="posts-wrap">
            <a class="post" href="https://mspark.com/blog/home-services-marketing-engage-consumers-looking-to-upgrade-windows-doors/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./GettyImages-1452733815-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="home services marketing window replacement" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage Consumers Looking to Upgrade Windows &amp; Doors</h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/%e2%98%80%ef%b8%8fsizzling-strategies-how-to-heat-up-your-sales-this-summer/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./Summer-blog-image-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="summerblog" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>☀️Sizzling Strategies: How to Heat Up Your Sales This Summer </h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/home-services-marketing-engage-20-million-planning-major-projects-next-year/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./main-image-rural-home-improvement-2019-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage 20+ Million Planning Major Projects Next Year</h1>
                    </div><!-- .title-block -->
                </a><!-- .post -->        </div><!-- .posts-wrap -->

        <a href="https://mspark.com/blog/" class="button btn-3-alt">View More</a>
        
    </section><!-- .infoblock -->


<div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div>The post <a href="https://mspark.com/case-studies/postcard-campaign-delivers-181-roi/">Postcard Campaign Delivers 18:1 ROI for Window Manufacturer</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Carpet Cleaning Company Drives Demand with Impact Postcards</title>
		<link>https://mspark.com/case-studies/impact-postcard/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=impact-postcard</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Fri, 08 Aug 2025 23:20:43 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=62232</guid>

					<description><![CDATA[<p>Client Objective A regional home services brand sought to increase appointments and validate a new acquisition strategy by reaching high-value households with relevant carpet cleaning service messaging. The goal was to drive response at scale while maintaining a low cost per lead.​ Mspark&#8217;s Innovative Strategy Read More On Our Blog Explore the latest insights and...<br /><a class="moretag button btn-1" href="https://mspark.com/case-studies/impact-postcard/"> Read More</a></p>
The post <a href="https://mspark.com/case-studies/impact-postcard/">Carpet Cleaning Company Drives Demand with Impact Postcards</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
										<content:encoded><![CDATA[<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading">Client Objective</h2>



<p>A regional home services brand sought to increase appointments and validate a new acquisition strategy by reaching high-value households with relevant carpet cleaning service messaging. The goal was to drive response at scale while maintaining a low cost per lead.​</p>



<div style="height:31px" aria-hidden="true" class="wp-block-spacer"></div>


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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading has-text-align-center">Mspark&#8217;s Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Phased Mailing Strategy</h3>
                                                                            <p>Executed 3 postcard drops in June, July, and September to maximize timing impact and household exposure.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">2</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Audience Segmentation</h3>
                                                                            <p>Identified high-propensity neighborhoods using predictive data modeling to reach likely carpet cleaning service buyers.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">3</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Proven Creative Format</h3>
                                                                            <p>Utilized consistent creative across drops to build recognition, entice response with compelling offers, and increase conversion.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item -->        </div><!-- .list -->
        
    </section><!-- .infoblock --></div>
</div>


<section class="infoblock block020_stats">
        
        <div class="container mx-auto">
                            <h2 class="h3">Results</h2>
                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">45,650</span>
                        <span class="label">Households Delivered</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">259</span>
                        <span class="label">Total Leads</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">$30.84</span>
                        <span class="label">Average Cost Per Lead</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">1,091%</span>
                        <span class="label">ROI (11:1 return)</span>
                    </div>            </div><!-- .stats -->
                                </div><!-- .container -->
        
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                                <h4 class="industry">grocery</h4>
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                            <img decoding="async" width="500" height="296" src="https://mspark.com/wp-content/cache/thumbnails/./BOOST_DIGI_GYM-1-500x296-c.jpg" class="attachment-gallery-slide size-gallery-slide" alt="" />                        </div><!-- .image -->
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                            <img decoding="async" width="500" height="296" src="https://mspark.com/wp-content/cache/thumbnails/./BOOST_DIGI_PETSU-1-500x296-c.jpg" class="attachment-gallery-slide size-gallery-slide" alt="" />                        </div><!-- .image -->
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                                <h3 class="title">Boost Digital Ad</h3>
                                <h4 class="industry">retail</h4>
                                <h5 class="type">Impact Postcard</h5>
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<h3 class="wp-block-heading has-text-align-center">Read More On <span class="teal">Our Blog</span></h3>



<p class="has-text-align-center">Explore the latest insights and industry trends to gain a competitive edge and grow your business.</p>
</div></div>


<section class="infoblock block024_featured_posts">
        
        <div class="posts-wrap">
            <a class="post" href="https://mspark.com/blog/home-services-marketing-engage-consumers-looking-to-upgrade-windows-doors/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./GettyImages-1452733815-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="home services marketing window replacement" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage Consumers Looking to Upgrade Windows &amp; Doors</h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/%e2%98%80%ef%b8%8fsizzling-strategies-how-to-heat-up-your-sales-this-summer/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./Summer-blog-image-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="summerblog" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>☀️Sizzling Strategies: How to Heat Up Your Sales This Summer </h1>
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                </a><!-- .post --><a class="post" href="https://mspark.com/blog/home-services-marketing-engage-20-million-planning-major-projects-next-year/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./main-image-rural-home-improvement-2019-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage 20+ Million Planning Major Projects Next Year</h1>
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                </a><!-- .post -->        </div><!-- .posts-wrap -->

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<div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div>The post <a href="https://mspark.com/case-studies/impact-postcard/">Carpet Cleaning Company Drives Demand with Impact Postcards</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Strategic Mailbox Inserts Delivered Massive Returns</title>
		<link>https://mspark.com/case-studies/strategic-mailbox-inserts-delivered-massive-returns/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=strategic-mailbox-inserts-delivered-massive-returns</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Fri, 08 Aug 2025 16:56:51 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=62209</guid>

					<description><![CDATA[<p>Client Objective A leading window installation and replacement company wanted to increase lead generation and drive measurable ROI in a competitive home improvement market. Their goals were to maximize reach in targeted regional markets and generate qualified leads for home consultations. ​ Mspark&#8217;s Innovative Strategy Read More On Our Blog Explore the latest insights and...<br /><a class="moretag button btn-1" href="https://mspark.com/case-studies/strategic-mailbox-inserts-delivered-massive-returns/"> Read More</a></p>
The post <a href="https://mspark.com/case-studies/strategic-mailbox-inserts-delivered-massive-returns/">Strategic Mailbox Inserts Delivered Massive Returns</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
										<content:encoded><![CDATA[<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading">Client Objective</h2>



<p>A leading window installation and replacement company wanted to increase lead generation and drive measurable ROI in a competitive home improvement market.</p>



<p>Their goals were to maximize reach in targeted regional markets and generate qualified leads for home consultations. ​</p>



<div style="height:26px" aria-hidden="true" class="wp-block-spacer"></div>


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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading has-text-align-center">Mspark&#8217;s Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Highly Targeted Audience Segmentation</h3>
                                                                            <p>Reached homeowners most likely to need window replacements during the spring season.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">2</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Insert Deployment</h3>
                                                                            <p>Ran a shared mail Targeted Inserts campaign with high circulation to achieve scale while keeping costs low. </p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">3</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Seasonal Timing</h3>
                                                                            <p>Sent in late May to coincide with increased demand for energy-efficient home upgrades before summer heat.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">4</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Data-Backed Creative Placement</h3>
                                                                            <p>Emphasized value, energy savings, and limited time offers</p>
                                            </div><!-- .col-two -->

                </div><!-- .item -->        </div><!-- .list -->
        
    </section><!-- .infoblock --></div>
</div>


<section class="infoblock block020_stats">
        
        <div class="container mx-auto">
                            <h2 class="h3">Results</h2>
                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">14.4M+</span>
                        <span class="label">Households Reached</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">1,524</span>
                        <span class="label">Responses</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">3791%</span>
                        <span class="label">Return on Ad Spend (ROAS)</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">$156</span>
                        <span class="label">Avg. Cost/Response (CPR)</span>
                    </div>            </div><!-- .stats -->
                                </div><!-- .container -->
        
    </section><!-- .infoblock -->

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        <div class="container mx-auto">

                            <h2>Get Inspiration from Our <span class="teal">Design Gallery</span></h2>
                                        <p>We offer integrated marketing solutions to fit any need and budget.</p>
            
            <div class="slides"><div class="design">
                        <div class="image">
                            <img decoding="async" width="500" height="296" src="https://mspark.com/wp-content/cache/thumbnails/./BOOST_DIGI_GROC1-1-500x296-c.jpg" class="attachment-gallery-slide size-gallery-slide" alt="" />                        </div><!-- .image -->
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                                <h4 class="industry">grocery</h4>
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                                <h4 class="industry">health-beauty</h4>
                                <h5 class="type">Impact Postcard</h5>
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                            <img decoding="async" width="500" height="296" src="https://mspark.com/wp-content/cache/thumbnails/./BOOST_DIGI_PETSU-1-500x296-c.jpg" class="attachment-gallery-slide size-gallery-slide" alt="" />                        </div><!-- .image -->
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                                <h3 class="title">Boost Digital Ad</h3>
                                <h4 class="industry">retail</h4>
                                <h5 class="type">Impact Postcard</h5>
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<h3 class="wp-block-heading has-text-align-center">Read More On <span class="teal">Our Blog</span></h3>



<p class="has-text-align-center">Explore the latest insights and industry trends to gain a competitive edge and grow your business.</p>
</div></div>


<section class="infoblock block024_featured_posts">
        
        <div class="posts-wrap">
            <a class="post" href="https://mspark.com/blog/home-services-marketing-engage-consumers-looking-to-upgrade-windows-doors/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./GettyImages-1452733815-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="home services marketing window replacement" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage Consumers Looking to Upgrade Windows &amp; Doors</h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/%e2%98%80%ef%b8%8fsizzling-strategies-how-to-heat-up-your-sales-this-summer/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./Summer-blog-image-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="summerblog" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>☀️Sizzling Strategies: How to Heat Up Your Sales This Summer </h1>
                    </div><!-- .title-block -->
                </a><!-- .post --><a class="post" href="https://mspark.com/blog/home-services-marketing-engage-20-million-planning-major-projects-next-year/">
                    <img decoding="async" width="800" height="400" src="https://mspark.com/wp-content/cache/thumbnails/./main-image-rural-home-improvement-2019-800x400-c.jpg" class="attachment-featured-post size-featured-post" alt="" />                    <div class="title-block">
                        <span class="cats">Category Trends</span>                        <h1>Home Services Marketing: Engage 20+ Million Planning Major Projects Next Year</h1>
                    </div><!-- .title-block -->
                </a><!-- .post -->        </div><!-- .posts-wrap -->

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<div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div>The post <a href="https://mspark.com/case-studies/strategic-mailbox-inserts-delivered-massive-returns/">Strategic Mailbox Inserts Delivered Massive Returns</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Integrated Print + Digital Drives Home Sales Growth</title>
		<link>https://mspark.com/case-studies/integrated-new-mover-print-digital-program-sells-homes-in-a-challenging-market/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=integrated-new-mover-print-digital-program-sells-homes-in-a-challenging-market</link>
		
		<dc:creator><![CDATA[Shasti Haythorn]]></dc:creator>
		<pubDate>Mon, 22 Jan 2024 20:21:19 +0000</pubDate>
				<guid isPermaLink="false">https://mspark.com/?post_type=mspark_case_studies&#038;p=56867</guid>

					<description><![CDATA[<p>Client Objective A construction company needed to sell out available inventory during a seasonal low and inflationary real estate market. The wanted to drive qualified traffic to model homes in trade areas.  Mspark&#8217;s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.</p>
The post <a href="https://mspark.com/case-studies/integrated-new-mover-print-digital-program-sells-homes-in-a-challenging-market/">Integrated Print + Digital Drives Home Sales Growth</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></description>
										<content:encoded><![CDATA[<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<h2 class="wp-block-heading">Client Objective</h2>



<p>A construction company needed to sell out available inventory during a seasonal low and inflationary real estate market. The wanted to drive qualified traffic to model homes in trade areas. </p>


    <a class="block015_button button btn-3 left" href="https://mspark.com/contact/" target="_self">Get Started</a>



</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading has-text-align-center">Mspark&#8217;s Innovative Strategy</h2>


<section class="infoblock block023_featured_list mobile-full-wrap">
        
        <div class="list">
            <div class="item">

                    <div class="col-one">
                        <span class="count">1</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Identify the Highest-Value Target Audience</h3>
                                                                            <p>Targeted new movers within the client&#8217;s trade radius. Also identified online home shoppers with competitive geofencing and keyword search retargeting.<br />
</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">2</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Analyze and Determine the Right Media to Engage Audience</h3>
                                                                            <p>Engaged a dual approach with postcard mailers delivered to the new mover audience and digital advertising served to online home shoppers to increase traffic and homes sold.</p>
                                            </div><!-- .col-two -->

                </div><!-- .item --><div class="item">

                    <div class="col-one">
                        <span class="count">3</span>
                        <div class="border"></div>
                    </div><!-- .col-one -->
                    <div class="col-two">
                                                    <h3 class="h5">Quantify Performance Expectations and Activate</h3>
                                                                            <p>Tracked number of homes sold, visits to model homes, ROAS, and click through rate (CTR).</p>
                                            </div><!-- .col-two -->

                </div><!-- .item -->        </div><!-- .list -->
        
    </section><!-- .infoblock --></div>
</div>


<section class="infoblock block020_stats">
        
        <div class="container mx-auto">
                            <h2 class="h3">Results</h2>
                                    <div class="stats">
                <div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">40</span>
                        <span class="label">Model Home Visitors</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">$565,000</span>
                        <span class="label">Return On Ad Spend</span>
                    </div><div class="stat">
                                                    <span class="icon icon-img">
                                                            </span>
                                                <span class="value">0.16%</span>
                        <span class="label">Click Through Rate (45% Above Industry Average)</span>
                    </div>            </div><!-- .stats -->
                                </div><!-- .container -->
        
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        <div class="container mx-auto">

                            <h2>Get Inspiration from Our <span class="teal">Design Gallery</span></h2>
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<div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div>The post <a href="https://mspark.com/case-studies/integrated-new-mover-print-digital-program-sells-homes-in-a-challenging-market/">Integrated Print + Digital Drives Home Sales Growth</a> first appeared on <a href="https://mspark.com">Mspark</a>.]]></content:encoded>
					
		
		
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