Grocery - Mspark https://mspark.com Tue, 17 Mar 2026 18:48:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://mspark.com/wp-content/cache/thumbnails/./cropped-mspark-letter-logo-32x32.png Grocery - Mspark https://mspark.com 32 32 Driving Engagement Through Data-Driven Mobile Campaigns https://mspark.com/case-studies/driving-engagement-through-data-driven-mobile-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=driving-engagement-through-data-driven-mobile-campaigns Thu, 29 Jan 2026 20:11:27 +0000 https://mspark.com/?post_type=mspark_case_studies&p=64160 Client Objective A supermarket chain aimed to increase store visitation among Hispanic shoppers through a targeted digital campaign. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A supermarket chain aimed to increase store visitation among Hispanic shoppers through a targeted digital campaign.

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Mspark’s Innovative Strategy

1

Precision Targeting

Utilized Mobile Precise to deliver highly relevant messaging and optimize engagement.

2

Omnichannel Strategy

Combined multiple digital media tactics to maximize reach and impact.

3

Store Visit Lift Measurement

Utilized an always-on measurement tool to track multi-touch behaviors, both online and offline, to attribute incremental store visits across all media channels.

Results

+16% Store Visit Rate Lift
+18% Incremental Lift
36% Visits Occurred Within First 14 Days of Ad Exposure

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The post Driving Engagement Through Data-Driven Mobile Campaigns first appeared on Mspark.]]> Major Grocery Chain Digitally Drives Weekly Circular Engagement in Real Time https://mspark.com/case-studies/major-grocery-chain-digitally-drives-weekly-circular-engagement-in-real-time/?utm_source=rss&utm_medium=rss&utm_campaign=major-grocery-chain-digitally-drives-weekly-circular-engagement-in-real-time Tue, 27 Jan 2026 00:11:47 +0000 https://mspark.com/?post_type=mspark_case_studies&p=63964 Client Objective A major grocery chain wanted to continue weekly circular advertising through new, up-and-coming marketing channels to engage shoppers through strategic offerings as newspaper availability continues to decrease. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Major Grocery Chain Digitally Drives Weekly Circular Engagement in Real Time first appeared on Mspark.]]>

Client Objective

A major grocery chain wanted to continue weekly circular advertising through new, up-and-coming marketing channels to engage shoppers through strategic offerings as newspaper availability continues to decrease.

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Mspark’s Innovative Strategy

1

Leverage Moments Targeting

Delivered exclusive, high-impact 1:1 mobile ads to in-store shoppers, driving brand awareness and conversion.

2

Engage an Omnichannel Approach

Primed shoppers at peak times to engage potential consumers at their most receptive.

3

Connect with Strategic Audiences

Identified and reached GeoTypes and custom, high-intent audience segments.

Results

11.52X Above Industry Benchmark Performance
6.91% Moments Click-Through-Rate

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health-beauty

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Targeted Inserts
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Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Grocery Marketing: Retailers Are Cutting Prices to Lure Inflation-Weary Shoppers

 CPG grocery
Category Trends

Grocery Marketing Challenge: Inflation and Rising Prices Continue to Disrupt Traffic and Sales

 Grocery shopping
Category Trends

Grocery Marketing: As Inflation Stabilizes, Consumers Continue Pursuit of Savings
View More
The post Major Grocery Chain Digitally Drives Weekly Circular Engagement in Real Time first appeared on Mspark.]]> Grocery Chain Uses Solo Postcard to Promote New Bakery/Deli https://mspark.com/case-studies/grocery-chain-uses-solo-postcard-to-promote-new-bakery-deli/?utm_source=rss&utm_medium=rss&utm_campaign=grocery-chain-uses-solo-postcard-to-promote-new-bakery-deli Fri, 21 Jun 2024 13:46:08 +0000 https://mspark.com/?post_type=mspark_case_studies&p=57783 Client Objective A prominent grocery chain with multiple locations wanted to drive traffic to their newly renovated delis and bakeries. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Grocery Chain Uses Solo Postcard to Promote New Bakery/Deli first appeared on Mspark.]]>

Client Objective

A prominent grocery chain with multiple locations wanted to drive traffic to their newly renovated delis and bakeries.

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Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Saturated ZIP codes around each store location, reaching a total of 22,371 homes.

2

Utilize the Most Effective Media

Mailed a high-visibility Solo Postcard weekly to promote various coupon offers.

3

Quantify Performance Expectations and Activate

Tracked coupon redemption throughout the campaign.

Results

688 Coupons Redeemed
$6,600 Client Investment
$39,280 Return on Investment

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Impact Postcard

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Impact Postcard

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health-beauty

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Targeted Inserts
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Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Grocery Marketing: Retailers Are Cutting Prices to Lure Inflation-Weary Shoppers

 CPG grocery
Category Trends

Grocery Marketing Challenge: Inflation and Rising Prices Continue to Disrupt Traffic and Sales

 Grocery shopping
Category Trends

Grocery Marketing: As Inflation Stabilizes, Consumers Continue Pursuit of Savings
View More
The post Grocery Chain Uses Solo Postcard to Promote New Bakery/Deli first appeared on Mspark.]]> Grocery Chain Turns to Shared Mail to Increase Reach https://mspark.com/case-studies/grocery-chain-turns-to-shared-mail-to-increase-reach/?utm_source=rss&utm_medium=rss&utm_campaign=grocery-chain-turns-to-shared-mail-to-increase-reach Thu, 20 Jun 2024 17:41:36 +0000 https://mspark.com/?post_type=mspark_case_studies&p=57773 Client Objective As declining newspaper circulation reached fewer households, a regional grocery chain wanted to increase their reach beyond newspapers to gain an edge over their competitors. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Grocery Chain Turns to Shared Mail to Increase Reach first appeared on Mspark.]]>

Client Objective

As declining newspaper circulation reached fewer households, a regional grocery chain wanted to increase their reach beyond newspapers to gain an edge over their competitors.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted ZIPs and sub-ZIPs within a 5-mile radius for each of 14 store locations, reaching 355,000 households each month.

2

Utilize the Most Effective Media

Used Targeted Inserts as a newspaper replacement strategy to reach more households than previous newspaper-only distribution.

3

Quantify Performance Expectations and Activated

Measured sales lift each month the inserts were mailed.

Results

$604,800 Annual Revenue Generated
$211,176 Client Investment
$393,624 Return on Investment

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Impact Postcard

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health-beauty

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Insert

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Targeted Inserts
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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Grocery Marketing: Retailers Are Cutting Prices to Lure Inflation-Weary Shoppers

 CPG grocery
Category Trends

Grocery Marketing Challenge: Inflation and Rising Prices Continue to Disrupt Traffic and Sales

 Grocery shopping
Category Trends

Grocery Marketing: As Inflation Stabilizes, Consumers Continue Pursuit of Savings
View More
The post Grocery Chain Turns to Shared Mail to Increase Reach first appeared on Mspark.]]> Grocery Retailer Grows Sales with Improved Circular Distribution https://mspark.com/case-studies/grocery-retailer-case-study-2/?utm_source=rss&utm_medium=rss&utm_campaign=grocery-retailer-case-study-2 Wed, 26 Jul 2023 16:29:47 +0000 https://mspark.com/?post_type=mspark_case_studies&p=49362 Client Objective A grocery retailer was looking to engage more households by improving its circular distribution with shared mail. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Grocery Retailer Grows Sales with Improved Circular Distribution first appeared on Mspark.]]>

Client Objective

A grocery retailer was looking to engage more households by improving its circular distribution with shared mail.

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Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Developed timelines to test efficacy of shared mail impact on standard newspaper distribution to lift store sales.

2

Utilize the Most Effective Media

Mailed a Preprint Insert to 9,300 households where paid newspaper circulation only penetrated 25% of market.

3

Quantify Performance Expectations and Activated

Compared store sales YOY when Preprint Insert was added to newspaper campaign.

Results

11% Sales Increase YOY the Week a Preprint Circular Insert was Mailed

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Impact Postcard

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Insert

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Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Grocery Marketing: Engage Consumers as Shopping Habits Change in Response to Rising Prices
Category Trends

Grocery Store Marketing: Strategically Target & Engage Price-Conscious Shoppers
Category Trends

Consumer Behavior Shifts in Response to High Inflation Present a Grocery Marketing Opportunity
View More
The post Grocery Retailer Grows Sales with Improved Circular Distribution first appeared on Mspark.]]> Grocer Increases Awareness, Traffic, and Sales https://mspark.com/case-studies/grocery-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=grocery-case-study Fri, 21 Jul 2023 19:26:58 +0000 https://mspark.com/?post_type=mspark_case_studies&p=48008 Client Objective A grocer was looking to increase traffic and sales while defending market share against competitors. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Grocer Increases Awareness, Traffic, and Sales first appeared on Mspark.]]>

Client Objective

A grocer was looking to increase traffic and sales while defending market share against competitors.

Deliver Your Message

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Mspark performed customer segmentation utilizing the client’s database to identify their best customers and specific lifestyle traits to target.

2

Analyze and Determine the Right Media to Engage Audience

Created an actionable mailing solution to reach new and existing customers with an Impact Postcard.

3

Quantify Performance Expectations and Activate

Monitored new sales generated, basket size, and customer count.

Results

386% ROI
$90k Directly Generated in Sales
28% More Customers who Redeemed Offers
1.4% Increase in Customer Count

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Impact Postcard

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Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Grocery Store Marketing: Strategically Target & Engage Price-Conscious Shoppers
Category Trends

Grocery Marketing: Engage Consumers as Shopping Habits Change in Response to Rising Prices
Category Trends

Consumer Behavior Shifts in Response to High Inflation Present a Grocery Marketing Opportunity
View More
The post Grocer Increases Awareness, Traffic, and Sales first appeared on Mspark.]]> Regional Grocery Store Chain Drives Site & Store Traffic https://mspark.com/case-studies/regional-grocery-retailer/?utm_source=rss&utm_medium=rss&utm_campaign=regional-grocery-retailer Sat, 15 Jul 2023 00:36:22 +0000 https://mspark.com/?post_type=mspark_case_studies&p=51388 Client Objective A regional grocery store was looking to drive online and in-store visits to their grocery store locations. They wanted a programmatic solution to precisely reach users in their target markets, focusing on individuals similar to those who currently utilize their weekly circulars. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest...
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The post Regional Grocery Store Chain Drives Site & Store Traffic first appeared on Mspark.]]>

Client Objective

A regional grocery store was looking to drive online and in-store visits to their grocery store locations. They wanted a programmatic solution to precisely reach users in their target markets, focusing on individuals similar to those who currently utilize their weekly circulars.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Utilized addressable geo-fencing to reach existing customers at the household level across all devices.

2

Utilize the Most Effective Media

Implemented addressable geo-fencing around competitor locations to serve ads to customers who entered their locations.

3

Tracked Engagement

Built conversion zones around the advertiser’s storefronts to track users who were served an ad and then visited their store.

Results

0.13% Click Through Rate
$29 Cost Per Site Visit

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We offer integrated marketing solutions to fit any need and budget.

Impact Postcard

home-services

Impact Postcard

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Impact Postcard

Targeted Inserts

retail

Targeted Inserts
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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Grocery Store Marketing: Strategically Target & Engage Price-Conscious Shoppers
Category Trends

Consumer Behavior Shifts in Response to High Inflation Present a Grocery Marketing Opportunity
Media Trends

Rural Marketing: Why C & D Market Residents Shouldn’t Be Overlooked in Your Advertising Strategy
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