Finance, Legal & Insurance Services - Mspark https://mspark.com Thu, 26 Mar 2026 18:49:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://mspark.com/wp-content/cache/thumbnails/./cropped-mspark-letter-logo-32x32.png Finance, Legal & Insurance Services - Mspark https://mspark.com 32 32 Comprehensive Digital Strategy Drives YOY Growth https://mspark.com/case-studies/comprehensive-digital-strategy-drives-yoy-growth/?utm_source=rss&utm_medium=rss&utm_campaign=comprehensive-digital-strategy-drives-yoy-growth Thu, 15 Jan 2026 18:49:10 +0000 https://mspark.com/?post_type=mspark_case_studies&p=63850 Client Objective A personal injury law firm wanted to capture client attention in a competitive space and expand reach to strategically grow their current client base. The yearlong campaign strategy encompassed online and offline targeting capabilities to re-engage users and drive new business. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights...
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The post Comprehensive Digital Strategy Drives YOY Growth first appeared on Mspark.]]>

Client Objective

A personal injury law firm wanted to capture client attention in a competitive space and expand reach to strategically grow their current client base.

The yearlong campaign strategy encompassed online and offline targeting capabilities to re-engage users and drive new business.

Get Started

Mspark’s Innovative Strategy

1

Contextual Keyword Search Retargeting

Targeted users who are actively searching for and reading terms about competitors and personal injury law.

2

Addressable Targeting

Reached households with an annual income of less than $35,000.

3

First-Party CRM Targeting

Served addressable ads to current customer list.

4

Custom Allowlist Targeting

Delivered CTV video ads across specific Free Ad-Supported Television (FAST) platforms most likely watched by their target audience.

5

Site Retargeting

Reach users with specific creative who have previously visited the website.

Results

12 Million Impressions Served
1,053 Action Taken (Call, Chat, Form)
$162.61 Cost Per Action (CPA)
26% YOY Improved CPA

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healthcare-professional-services

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automotive, retail

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restaurant

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Category Trends

How Personal Injury Lawyers Use Full-Funnel Marketing to Win Clients

 Family with devices
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Marketing Effectiveness: How to Build Campaigns That Drive Long-Term Growth 
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Insurance Marketing – Reach Consumers First as They Respond to Key Life Events
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The post Comprehensive Digital Strategy Drives YOY Growth first appeared on Mspark.]]> Direct Mail Campaign Unlocks Revenue Opportunity https://mspark.com/case-studies/direct-mail-campaign-unlocks-revenue-opportunity-for-law-firm/?utm_source=rss&utm_medium=rss&utm_campaign=direct-mail-campaign-unlocks-revenue-opportunity-for-law-firm Fri, 21 Feb 2025 16:41:57 +0000 https://mspark.com/?post_type=mspark_case_studies&p=59814 Client Objective The client had an initial budget of $160,000 to acquire new clients, with the expectation that at least four cases would break even on the spend. The average case value was set at $40,000. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive...
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The post Direct Mail Campaign Unlocks Revenue Opportunity first appeared on Mspark.]]>

Client Objective

The client had an initial budget of $160,000 to acquire new clients, with the expectation that at least four cases would break even on the spend. The average case value was set at $40,000.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted 50,000 households based on household income, home value, and education levels to maximize high-value sales.

2

Leverage the Most Effective Media

Utilized the Impact Postcard to capture the attention of high-value leads, with the aim of converting those leads into clients.

3

Quantify Performance Expectations and Activate

Tracked qualified leads, cost per qualified lead, and return on ad spend.

Results

591 Screened Leads that were Qualified and Given Case Numbers
$270.73 Cost Per Qualified Lead (CPQL)
$23.52M Possible Return on Ad Spend (ROAS)

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We offer integrated marketing solutions to fit any need and budget.

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retail

Quick Response Postcard

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healthcare-professional-services

Quick Response Postcard

Quick Response Postcard

automotive, retail

Quick Response Postcard

Quick Connect Postcard

restaurant

Quick Response Postcard
View Case Studies

Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Insurance Marketing – Reach Consumers First as They Respond to Key Life Events
Category Trends

Insurance Marketing and the No-Preference Consumer: Cost-Effectively Acquire New Clients
Category Trends

Pet Insurance Marketing Opportunity: Two-thirds of Consumers in Rural Markets are Pet Owners
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The post Direct Mail Campaign Unlocks Revenue Opportunity first appeared on Mspark.]]> Targeted Print Increases Response & Inquiries for Top Insurance Brand https://mspark.com/case-studies/insurance-provider-increases-response-unique-inquiries-with-targeted-print-2/?utm_source=rss&utm_medium=rss&utm_campaign=insurance-provider-increases-response-unique-inquiries-with-targeted-print-2 Fri, 25 Aug 2023 19:42:36 +0000 https://mspark.com/?post_type=mspark_case_studies&p=54904 Client Objective A leading insurance company needed actionable solutions to deliver consistent response to grow their customer base. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Targeted Print Increases Response & Inquiries for Top Insurance Brand first appeared on Mspark.]]>

Client Objective

A leading insurance company needed actionable solutions to deliver consistent response to grow their customer base.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Targeted high-value geographies that over-indexed for the organization’s targeted demographics.

2

Leverage the Most Effective Media

Developed market and ZIP-level profiles based on campaign goals using demographic and syndicated data.

3

Quantify Performance Expectations and Activate

Tracked increased replies per month and developed a consisted response rate throughout the campaign.

Results

20K Unique Replies Per Month
3-4% Consistent Response Rate

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We offer integrated marketing solutions to fit any need and budget.

Quick Connect

retail

Quick Response Postcard

Quick Connect

healthcare-professional-services

Quick Response Postcard

Quick Response Postcard

automotive, retail

Quick Response Postcard

Quick Connect Postcard

restaurant

Quick Response Postcard
View Case Studies

Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Insurance Marketing – Reach Consumers First as They Respond to Key Life Events
Category Trends

Insurance Marketing and the No-Preference Consumer: Cost-Effectively Acquire New Clients
Category Trends

Pet Insurance Marketing Opportunity: Two-thirds of Consumers in Rural Markets are Pet Owners
View More
The post Targeted Print Increases Response & Inquiries for Top Insurance Brand first appeared on Mspark.]]> Personalized Print Achieves 40% CPA Savings https://mspark.com/case-studies/personalized-print-achieves-40-cpa-savings/?utm_source=rss&utm_medium=rss&utm_campaign=personalized-print-achieves-40-cpa-savings Fri, 25 Aug 2023 14:11:14 +0000 https://mspark.com/?post_type=mspark_case_studies&p=54801 Client Objective A life insurance company wanted to drive acquisition among website visitors and reduce CPA per policy holder by using direct mail for prospecting. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Personalized Print Achieves 40% CPA Savings first appeared on Mspark.]]>

Client Objective

A life insurance company wanted to drive acquisition among website visitors and reduce CPA per policy holder by using direct mail for prospecting.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Audiences were created, modeled, and segmented based on web activity.

2

Leverage the Most Effective Media

Sent customized postcards to site browsers who showed intent within 24 hours of their site visit versus the 60+ day delivery window previously seen.

3

Quantify Performance Expectations and Activate

Tracked new clients and measured acquisition costs throughout the campaign.

Results

40% Savings in Cost Per Acquisition
$200 CPA Cost Savings

Get Inspiration from Our Design Gallery

We offer integrated marketing solutions to fit any need and budget.

Quick Connect

retail

Quick Response Postcard

Quick Connect

healthcare-professional-services

Quick Response Postcard

Quick Response Postcard

automotive, retail

Quick Response Postcard

Quick Connect Postcard

restaurant

Quick Response Postcard
View Case Studies

Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Insurance Marketing – Reach Consumers First as They Respond to Key Life Events
Category Trends

Insurance Marketing and the No-Preference Consumer: Cost-Effectively Acquire New Clients
Category Trends

Pet Insurance Marketing Opportunity: Two-thirds of Consumers in Rural Markets are Pet Owners
View More
The post Personalized Print Achieves 40% CPA Savings first appeared on Mspark.]]> Email Campaign Boosts Close Rate for Financial Services Brand https://mspark.com/case-studies/insurance-provider-increases-close-rate-with-email/?utm_source=rss&utm_medium=rss&utm_campaign=insurance-provider-increases-close-rate-with-email Fri, 25 Aug 2023 14:02:16 +0000 https://mspark.com/?post_type=mspark_case_studies&p=54792 Client Objective An insurance & financial services company wanted to raise brand awareness and strengthen relationships between its branch sales agents and existing customers. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Email Campaign Boosts Close Rate for Financial Services Brand first appeared on Mspark.]]>

Client Objective

An insurance & financial services company wanted to raise brand awareness and strengthen relationships between its branch sales agents and existing customers.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

A rich database of consumer information was utilized to provide two custom audiences of verified individuals. 

2

Leverage the Most Effective Media

Delivered an optimized email campaign with premium product offerings to each target audience to drive engagement with local branches.

3

Quantify Performance Expectations and Activate

Measured campaign attribution with point-of-sale match back.

Tracked close rate for the duration of the campaign.

Results

38 New Inquiries on Average Per Agent
+65% Close Rate Increase for Cold Leads

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We offer integrated marketing solutions to fit any need and budget.

Quick Response Postcard

automotive, retail

Quick Response Postcard

Wrap

health-beauty

Wrap

Targeted Inserts

retail

Targeted Inserts
View Case Studies

Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Insurance Marketing – Reach Consumers First as They Respond to Key Life Events
Category Trends

Insurance Marketing and the No-Preference Consumer: Cost-Effectively Acquire New Clients
Category Trends

Pet Insurance Marketing Opportunity: Two-thirds of Consumers in Rural Markets are Pet Owners
View More
The post Email Campaign Boosts Close Rate for Financial Services Brand first appeared on Mspark.]]> Life Insurance Provider Reduces Cost Per Acquisition https://mspark.com/case-studies/insurance-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=insurance-case-study Sat, 22 Jul 2023 22:11:52 +0000 https://mspark.com/?post_type=mspark_case_studies&p=48259 Client Objective Life insurance provider sought to drive new client acquisition and reduce cost per acquisition. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Life Insurance Provider Reduces Cost Per Acquisition first appeared on Mspark.]]>

Client Objective

Life insurance provider sought to drive new client acquisition and reduce cost per acquisition.

Get Started

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Created, modeled, and segmented audiences by analyzing website traffic.

2

Leverage the Most Effective Media

Within 24 hours of site activity, customized postcards were mailed to site browsers who showed intent.

3

Quantify Performance Expectations and Activate

Identified top website visitors to send additional touch points offline to increased consumer response rates.

Results

$200 Cost Per Acquisition Savings
40% % Savings Per Acquisition

Get Inspiration From Our Design Gallery

We offer integrated marketing solutions to fit any need and budget.

Quick Connect

retail

Quick Response Postcard

Quick Connect

healthcare-professional-services

Quick Response Postcard

Quick Response Postcard

automotive, retail

Quick Response Postcard

Quick Connect Postcard

restaurant

Quick Response Postcard
View Case Studies

Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Insurance Marketing – Reach Consumers First as They Respond to Key Life Events
Category Trends

Insurance Marketing and the No-Preference Consumer: Cost-Effectively Acquire New Clients
Category Trends

Pet Insurance Marketing Opportunity: Two-thirds of Consumers in Rural Markets are Pet Owners
View More
The post Life Insurance Provider Reduces Cost Per Acquisition first appeared on Mspark.]]> Credit Union Acquires New + Grows Current Customers https://mspark.com/case-studies/credit-union-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=credit-union-case-study Tue, 18 Jul 2023 21:58:35 +0000 https://mspark.com/?post_type=mspark_case_studies&p=47646 Client Objective A credit union wanted to acquire new customers, while increasing services among its current customers across five branch locations. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post Credit Union Acquires New + Grows Current Customers first appeared on Mspark.]]>

Client Objective

A credit union wanted to acquire new customers, while increasing services among its current customers across five branch locations.

Deliver Your Message

Mspark’s Innovative Strategy

1

Identify the Highest-Value Target Audience

Segmented households based on current and potential customers.

2

Leverage the Most Effective Media

Mailed 3 consecutive postcards with variable messaging, personalized to the household over a 5-month period:

Used promotional offer for free checking accounts to potential new customers.

Varied refinance offers for current customers based on client data.

3

Quantify Performance Expectations and Activate

Tracked new accounts activated at the five branches included in the mailings, which showed that consecutive mailings led to increased customer response.

Results

1,100+ New Accounts Over 5 Branches
$247,389 New Checking Account Deposits
238% ROI

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We offer integrated marketing solutions to fit any need and budget.

Impact Postcard

home-services

Impact Postcard

Impact Postcard

healthcare-professional-services

Impact Postcard

Impact Postcard

healthcare-professional-services

Impact Postcard
View Case Studies

Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

Category Trends

Bank Marketing: 6 Tips to Reach Consumers Who Will Switch Institutions This Year
Category Trends

Bank Marketing: Target the 61 Million Unbanked & Underbanked Individuals to Acquire New Customers
Media Trends

7 Things You Didn’t Know About How Marketers Use Direct Mail
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