Client Goal
A leading insurance company needed actionable solutions to deliver consistent response to grow their customer base.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Targeted high-value geographies that over-indexed for the organization’s targeted demographics.
2
Leverage the most effective media
Developed market and ZIP-level profiles based on campaign goals using demographic and syndicated data.
3
Quantify performance expectations and activate
Tracked increased replies per month and deveoped a consisted response rate throughout the campaign.
Results
20K
unique replies per month
3-4%
consistent response rate
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