Identify the Highest-Value Target Audience

Based on the client’s key target geography, we utilized our primary data sources to set up a monthly new mover marketing program.

Analyze and Determine the Right Media to Engage Audience

Delivered Trigger Marketing mailing within 2-3 days of new move, as purchase decisions were quickly being made.

Also deployed 18 digital impressions over 10 days targeting the same households.

Quantify Performance Expectations and Activate

Measured campaign results by monitoring website traffic, as well as foot traffic attribution for all locations.