Consumer Packaged Goods - Mspark https://mspark.com Mon, 16 Mar 2026 22:48:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://mspark.com/wp-content/cache/thumbnails/./cropped-mspark-letter-logo-32x32.png Consumer Packaged Goods - Mspark https://mspark.com 32 32 Food Seasoning Brand Wins with CTV https://mspark.com/case-studies/delivering-a-winning-audience-with-streaming/?utm_source=rss&utm_medium=rss&utm_campaign=delivering-a-winning-audience-with-streaming Wed, 26 Nov 2025 18:08:11 +0000 https://mspark.com/?post_type=mspark_case_studies&p=63336 Client Objective A leading seasoning brand wanted to expand awareness and drive engagement among key audiences by reinforcing its brand messaging across premium Streaming/Connected TV placements. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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Client Objective

A leading seasoning brand wanted to expand awareness and drive engagement among key audiences by reinforcing its brand messaging across premium Streaming/Connected TV placements.

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Mspark’s Innovative Strategy

1

Targeted Streaming

Identified audiences aligned with grocery and family meal-prep segments and Live Sports content.

2

Focused Delivery

Reached high-performing markets to maximize exposure.

3

Performance Monitoring

Ensured consistent pacing and completion rates across all three campaign flights.

Results

18.6M Digital Impressions
10.5M Unique Viewers Reached Across Premium Streaming TV Environments
99% Video Completion Rate

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We offer integrated marketing solutions to fit any need and budget.

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home-services

typeone

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insurance

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Boost Digital Ad

grocery

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Boost Digital Ad

health-beauty

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The post Food Seasoning Brand Wins with CTV first appeared on Mspark.]]> National CPG Brand Increases Sales and ROI https://mspark.com/case-studies/consumer-packaged-goods/?utm_source=rss&utm_medium=rss&utm_campaign=consumer-packaged-goods Tue, 11 Jul 2023 17:47:00 +0000 https://mspark.com/?post_type=mspark_case_studies&p=46993 Client Objective A national consumer brand leveraged direct mail to cost-effectively engage their target consumers. Mspark’s Innovative Strategy Read More On Our Blog Explore the latest insights and industry trends to gain a competitive edge and grow your business.

The post National CPG Brand Increases Sales and ROI first appeared on Mspark.]]>

Client Objective

A national consumer brand leveraged direct mail to cost-effectively engage their target consumers.

Get Started

Mspark’s Innovative Strategy

1

Identified the High-Value Target Audience

Targeted the highest-value consumers located outside urban city centers for a Consumer Packaged Goods brand.

2

Utilized the Most Effective Media

Various discount product offers for each product featured in the Wrap Set quarterly throughout this year.

3

Quantified Performance Expectations and Activated

83% of consumers reached were incremental to the brand’s FSI marketing efforts.

Results

19% Increase in $ Sales
20.5% Increase in Unit Sales
$34 Earned for Every $1 Spent

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We offer integrated marketing solutions to fit any need and budget.

Wrap

health-beauty

Wrap

Wrap

restaurant

Wrap

Insert

healthcare-professional-services

Targeted Inserts
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Read More On Our Blog

Explore the latest insights and industry trends to gain a competitive edge and grow your business.

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