Watch this quick video to find out.

What are the benefits of Using
Shared Mail for My Business?

What Are the Benefits of Using Shared Mail for My Business?

Watch this quick video to find out.

What Are the Benefits of Using Shared Mail for My Business?

  • Shared mail is very cost effective – typically 1/3 the cost of other direct mail options

  • Provides excellent market coverage in every mailing

  • High visibility and high readership piece in the mailbox

  • Precision targeting available

  • Ability to run acquisition and retention messages in the same piece with the Impact Postcard

  • Customized direct mail marketing plan for your business

  • All-inclusive price for design, printing, postage and delivery

A Little Shared Mail History

Shared mail is a relatively “new” concept that came about in the 1980’s. The United States Postal Service passed a ruling that allowed multiple advertisers to share the cost of mailing by combining their ads into one package. This ruling opened the door for direct mail companies to provide businesses with a cost-effective and efficient way to deliver their message to current and potential customers. In fact, the cost of advertising in a shared mail package can be as low as pennies per household. Hooray for progress!

What’s the Difference Between Shared Mail and Direct Mail?

Shared mail is actually a form of direct mail. With shared mail, your direct mail piece is sent in a package where you get to share the cost of postage with other advertisers. What’s the big deal about that? As mentioned above, it lowers your total cost of advertising which helps to increase your return on advertising investment. One thing that is not different, however, is your ability to target your best customers. Depending on the piece type you choose to mail, we can saturate a Wrap zone (a set of contiguous zip codes), target specific zip codes, split up a zip code, target a carrier route (a carrier route is defined as a group of addresses that a mail carrier can deliver to in a single day) and even target messaging at the household level.

Is Shared Mail Right for My Business?

If you are wondering if shared mail is right for your business, the answer is yes. Many different kinds of businesses utilize shared mail to advertise their products and services with great success. You will see everything from national companies like Walmart, Ruby Tuesdays and Arby’s, to regional chains like Milo’s Hamburgers and Piggly Wiggly, as well as popular local businesses just around the corner from your neighborhood using shared mail to reach their customers.

What Makes Up a Shared Mail Package?

The Mspark shared mail package is made up of several different types of products which can have various sizes. For Targeted Inserts, we offer 9 different sizes that can be anything from a single sheet to a multi-page flyer. Our Targeted Inserts are placed into a 4-page flyer known as a Wrap. The Wrap also features banners and contains the household addressing information. In addition to the Targeted Inserts and the Wrap, we also offer the Impact Postcard. The Impact Postcard is a high visibility and high readership piece because it is mailed outside of the shared mail package, appearing to the consumer as if it is a stand-alone postcard.

Do You Have Any Questions About How Direct Mail Can Grow Your Business?

If you have any questions about how direct mail can grow your business, we would be happy to answer them. You can call us at 877-620-6283 or select GET STARTED TODAY to fill out our form.

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