A Little Shared Mail History
Shared mail is a relatively “new” concept that came about in the 1980’s. The United States Postal Service passed a ruling that allowed multiple advertisers to share the cost of mailing by combining their ads into one package. This ruling opened the door for direct mail companies to provide businesses with a cost-effective and efficient way to deliver their message to current and potential customers. In fact, the cost of advertising in a shared mail package can be as low as pennies per household. Hooray for progress!