Responsibilities – As Vice President of National Accounts, Chip Cassady leads our national sales team that focuses on the success of our restaurant clients, addressing their unique needs and challenges and how integrating our targeted marketing solutions into their marketing mix can achieve positive results to grow their business.
Background – Chip joined Mspark in January 2021, bringing over 30 years of experience in the Direct Mail, Publishing, and Digital and Retail Technology industries, having worked with many of the largest brands. Starting his career in the newspaper industry in his hometown of St. Louis with Disney Publishing, Chip moved to Seattle where he eventually joined ADVO and then Valassis. After 13 years with Valassis, Chip worked with startups focused on retail technology and mobile advertising innovations.
Education – Chip holds a Bachelor’s Degree in Business Administration from McKendree College in Lebanon, IL.
Outside the office – Chip lives near Lake Tahoe where he enjoys fishing, mountain biking, skiing, and riding motorcycles. An avid drummer, Chip sometimes can be found performing classic rock in local venues. He has two grown children, Jessica and Ben, who both live and work in the Pacific Northwest.