An integrated campaign utilizing our Targeted Insert Boost Solution delivers an addressable geofencing digital display ad to your target households, setting the stage for the arrival of the printed marketing piece, targetable down to the carrier route level, in their mailbox. This multichannel approach increases frequency, measures foot traffic, and amplifies your message, resulting in increased response.
- FLEXIBLE & COST-EFFECTIVE
- Targeted Inserts’ various size options gives you the freedom to showcase as many (or few) products or services as you need in a single mailing on full-color, two-sided piece. Simplified process: All-inclusive rates include design, printing, advertising costs, postage and shipping.
- Targeting the same household list with digital advertising to complement your print insert drives greater return on your advertising investment.
- STAND-ALONE PIECE
- When you utilize our Targeted Inserts, you are the only business featured on your full-color, two-sided piece.
- TARGETING CAPABILITIES
- This targeted mail product allows you to target your best customers from the full market all the way down to the carrier route level. (A carrier route is defined as a group of addresses that a mail carrier can deliver to in a single day.)
- Addressable geofencing digital display ads are the perfect complement to your Targeted Insert mail piece, enabling you to target the same households that receive your print ad with a digital ad, amplifying your message and increasing frequency.
An integrated campaign with Targeted Insert Boost helps amplify your message and increase frequency for greater return on your advertising investment. When you take advantage of a Targeted Insert, your business will be the only one featured on a single piece. That targeted mail piece can be anything from a single sheet of high-quality paper to a 4-page insert depending on what products and services you want to highlight. Our Targeted Inserts are two-sided and full-color, which will deliver your message in a professional and effective format. Pairing digital display ads complements your Targeted Insert and drives greater return on your advertising investment.
Utilizing the targeting capabilities of our shared mail Targeted Inserts will help drive even better ROI for your advertising campaign. Our data analysis and targeting capabilities identify only the consumers most likely to do business with you. We can then distribute to an entire ZIP code or hyper-target to the carrier route level based on data. We can also help you to identify and mail a Targeted Insert in the areas that newspapers are missing. These cost-effective products allow you to reach more potential customers that are outside of newspaper coverage and/or don’t fit your target audience demographic, generating greater return on your advertising investment.
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