Shared Mail Marketing

Targeted Inserts

Target Your Best Customers with Our Targeted Insert Solution

Reach consumers effectively with the Targeted Insert Solution

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Benefits for Your Business

    • FLEXIBLE & COST-EFFECTIVE
      • Targeted Inserts’ various size options gives you the freedom to showcase as many (or few) products or services as you need in a single mailing on full-color, two-sided piece. Simplified process: All-inclusive rates include design, printing, advertising costs, postage and shipping.
    • STAND-ALONE PIECE
      • When you utilize our Targeted Inserts, you are the only business featured on your full-color, two-sided piece.
  • TARGETING CAPABILITIES
    • This targeted mail product allows you to target your best customers from the full market all the way down to the carrier route level. (A carrier route is defined as a group of addresses that a mail carrier can deliver to in a single day.)

What Exactly is a Targeted Insert?

When you take advantage of a Targeted Insert, your business will be the only one featured on a single piece. That targeted mail piece can be anything from a single sheet of high-quality paper to a 4-page insert depending on what products and services you want to highlight. Our Targeted Inserts are two-sided and full-color, which will deliver your message in a professional and effective format.

Utilizing the targeting capabilities of our shared mail Targeted Inserts will help drive even better ROI for your advertising campaign. Our data analysis and targeting capabilities identify only the consumers most likely to do business with you. We can then distribute to an entire ZIP code or hyper-target to the carrier route level based on data. We can also help you to identify and mail a Targeted Insert in the areas that newspapers are missing. These cost-effective products allow you to reach more potential customers that are outside of newspaper coverage and/or don’t fit your target audience demographic, generating greater return on your advertising investment.

Below are the 9 different sizes you can utilize for your business. Not sure which one is the right way to deliver your message? Don’t worry; our advertising experts will be happy to help you determine the most effective piece size based on the message and products or services you want to feature.

Value Sheet:

Piece Size: 5 x11

Coated Value Sheet:

Piece Size: 5.67 x11

Standard Sheet:

Piece Size: 8.5 x11

Slim Jim

Piece Size: 4 x 12

Slim Jim Premium

Piece Size: 4 x 12

Oversize Sheet

Piece Size: 10.5 x 11

Mega Sheet

Piece Size: 10.875 x 12.25

4 Page Insert:

Piece Size: 16 x 10.5

Oversize 4 Page Insert:

Piece Size: 11 x 21

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Design Gallery

Our national award-winning design is already included as part of our all-inclusive rate for you when you partner with Mspark.

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How Can I Use the Targeted Insert Solution?

The Targeted Insert Solution is highly flexible and can be used in many different business situations. Here are some use case ideas for you to utilize to bring traffic and sales to your business.

New Media Solution

As newspaper readership continues to decline, and the ever-increasing fragmentation of TV audiences, direct mail is becoming a “new” media solution for many advertisers. These traditional forms of advertising are failing to justify their cost, while direct mail is still able to deliver impressive results because everyone has a mailbox. 

Frequency

Using a Targeted Insert to run a campaign based on frequency is a great way to keep your message in front of your audience. Frequency is a proven marketing tactic that can help remind customers of who you are and why they would want to do business with you. Frequency campaigns can help you reach The Marketing Rule of 7 which is derived from research that shows, on average, a person needs to be exposed to a marketing message at least 7 times before they take action to purchase a product or service.

The more exposure a person has to your product or service, the more likely they are to recognize your brand. The more familiar they become with your brand, the better chance you have to get their attention and make a sale.

Increase Traffic

Many businesses find that getting people through the door or to their website can be one of their biggest marketing challenges. Once you get a customer through your door or to your website, the likelihood of a sale increases dramatically, but how do you get them there?

You reach out to them by being in their mailbox and on their devices with strong offers and compelling calls to action.

Generate Awareness

In addition to driving traffic, generating awareness is another tough challenge for businesses that is critical to overcome if you want to be successful. If a customer does not know who you are, you have automatically lost that business. How can a person even begin to know what kind of value you provide if they don’t even know you exist? Much like the challenge of driving traffic, you can reach those potential customers with an integrated campaign utilizing the Targeted Insert Solution to drive greater awareness.

Grand Openings

Making sure customers and prospective customers know about your grand opening or relocation is key to your success. Our Targeted Insert Solution can be sent to a focused area to announce the opening (or relocation) of your business and ensure awareness. You can advertise your grand opening in advance, advertise the day of the grand opening, and keep customers engaged long after your opening day has occurred.

For an in-depth look at how you can create an entire grand opening campaign, reach out today and let one of our advertising experts help you create a successful strategy.

Customer Success Stories

You have already seen some examples in our use cases of how the Targeted Insert Solution can increase traffic and sales for your business. Here are some more in-depth case studies to demonstrate the return on investment that can be achieved for your business.

Regional Quick Serve Restaurant

Objective

A regional QSR was looking to target households and drive traffic to four of their regional locations across multiple months.

Our Approach

  • Identified the client’s key geography to build out both direct mail and digital components of the campaign utilizing Targeted Inserts + Addressable Geofencing (AGF) Digital Display Ads.
  • For digital, we targeted the full direct mail list with about a 98% match rate.
  • The direct mail pieces dropped at the end of each campaign month. 18 digital impressions targeting the same households deployed over the course of 10 days, starting 1-2 days before the direct mail piece hit the mailbox.
  • Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all 4 locations.

The Results

360,215

Impressions

0.20%

CTR, 2x greater than the industry average

715

Website visits and 117 foot-traffic conversions

Casual Dining Restaurant Chain

Objective

A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.

Our Approach

  • Targeted ZIP codes based on propensity to dine out
  • Mailed a Targeted Insert to 16,685 households surrounding the location
  • Maintained consistent monthly frequency with appealing offers

The Results

200

Coupons redeemed after one mailing

$5.48

Received in sales for every $1 spent on advertising

$5,453

Return on investment

Furniture Retailer New Location

Objective

A furniture retailer was adding a new location to an existing market where newspaper penetration was low. This rural business needed a way to improve their ability to reach consumers around their new store location with a new media solution.

Our Approach

  • Targeted the best 28,000 households surrounding the new store location​
  • Provided an affordable solution to target, design, print and mail the piece
  • Designed an attractive ad with appealing offers for bedroom sets and mattresses

The Results

30%

YOY total sales increase

Want to See More Case Studies?

Interested in seeing more success stories like these? Head on over to our Case Studies  section where we have more information from many different business categories for you to review.

Our Customers

Some of the world’s biggest brands trust us to drive sales and communicate with their valued customers. Here are a few of them.

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