An integrated campaign utilizing our Targeted Insert Boost Solution delivers an addressable geofencing digital display ad to your target households, setting the stage for the arrival of the printed marketing piece, targetable down to the carrier route level, in their mailbox. This multichannel approach increases frequency, measures foot traffic, and amplifies your message, resulting in increased response.
Benefits for Your Business
- FLEXIBLE & COST-EFFECTIVE
- Targeted Inserts’ various size options gives you the freedom to showcase as many (or few) products or services as you need in a single mailing on full-color, two-sided piece. Simplified process: All-inclusive rates include design, printing, advertising costs, postage and shipping.
- Targeting the same household list with digital advertising to complement your print insert drives greater return on your advertising investment.
- STAND-ALONE PIECE
- When you utilize our Targeted Inserts, you are the only business featured on your full-color, two-sided piece.
- TARGETING CAPABILITIES
- This targeted mail product allows you to target your best customers from the full market all the way down to the carrier route level. (A carrier route is defined as a group of addresses that a mail carrier can deliver to in a single day.)
- Addressable geofencing digital display ads are the perfect complement to your Targeted Insert mail piece, enabling you to target the same households that receive your print ad with a digital ad, amplifying your message and increasing frequency.
What Exactly is a Targeted Insert?
An integrated campaign with Targeted Insert Boost helps amplify your message and increase frequency for greater return on your advertising investment. When you take advantage of a Targeted Insert, your business will be the only one featured on a single piece. That targeted mail piece can be anything from a single sheet of high-quality paper to a 4-page insert depending on what products and services you want to highlight. Our Targeted Inserts are two-sided and full-color, which will deliver your message in a professional and effective format. Pairing digital display ads complements your Targeted Insert and drives greater return on your advertising investment.
Utilizing the targeting capabilities of our shared mail Targeted Inserts will help drive even better ROI for your advertising campaign. Our data analysis and targeting capabilities identify only the consumers most likely to do business with you. We can then distribute to an entire ZIP code or hyper-target to the carrier route level based on data. We can also help you to identify and mail a Targeted Insert in the areas that newspapers are missing. These cost-effective products allow you to reach more potential customers that are outside of newspaper coverage and/or don’t fit your target audience demographic, generating greater return on your advertising investment.
Piece Size: 5 x11
Coated Value Sheet:
Piece Size: 5.67 x11
Piece Size: 8.5 x11
Piece Size: 4 x 12
Slim Jim Premium
Piece Size: 4 x 12
Piece Size: 10.5 x 11
Piece Size: 10.875 x 12.25
4 Page Insert:
Piece Size: 16 x 10.5
Oversize 4 Page Insert:
Piece Size: 11 x 21
Ready to Get Started?
Our national award-winning design is already included as part of our all-inclusive rate for you when you partner with Mspark.View Design Gallery
Regional Quick Serve Restaurant
A regional QSR was looking to target households and drive traffic to four of their regional locations across multiple months.
- Identified the client’s key geography to build out both direct mail and digital components of the campaign utilizing Targeted Inserts + Addressable Geofencing (AGF) Digital Display Ads.
- For digital, we targeted the full direct mail list with about a 98% match rate.
- The direct mail pieces dropped at the end of each campaign month. 18 digital impressions targeting the same households deployed over the course of 10 days, starting 1-2 days before the direct mail piece hit the mailbox.
- Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all 4 locations.
CTR, 2x greater than the industry average
Website visits and 117 foot-traffic conversions
Casual Dining Restaurant Chain
A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.
- Targeted ZIP codes based on propensity to dine out
- Mailed a Targeted Insert to 16,685 households surrounding the location
- Maintained consistent monthly frequency with appealing offers
Coupons redeemed after one mailing
Received in sales for every $1 spent on advertising
Return on investment
Furniture Retailer New Location
A furniture retailer was adding a new location to an existing market where newspaper penetration was low. This rural business needed a way to improve their ability to reach consumers around their new store location with a new media solution.
- Targeted the best 28,000 households surrounding the new store location
- Provided an affordable solution to target, design, print and mail the piece
- Designed an attractive ad with appealing offers for bedroom sets and mattresses
YOY total sales increase
Want to See More Case Studies?
Interested in seeing more success stories like these? Head on over to our Case Studies section where we have more information from many different business categories for you to review.