The consumers in rural communities will be even more important in the future than they are today, as their numbers are growing and there’s increased competition to reach them. Have you identified who they are and what they value, as it pertains to your brand? Watch our quick video with key insights about this audience.
A growing segment of the population, consumers in rural communities represent over 40% of the spending power in America. This lucrative audience has different values and engages with media differently than their urban counterparts, which requires different marketing strategies.