Direct Mail Marketing

Quick Response Mover Program

Reach the Highly Valuable Mover Audience with our Trigger-Based Quick Response Mover Program

Did you know: On average, 1.75+ million people move every month. This is a huge audience with tremendous purchasing power!
  • The average consumer will spend over $9k during a move
  • Movers typically make 70+ brand decisions during a move
  • Movers are 5x more likely to become long-term clients
  • The response rate for new movers is 0.5 – 1.5%
  • Movers buy everything from large appliances and furniture to cleaning supplies and restaurant delivery.
Capitalize on the valuable new mover consumer segment with the fastest mover marketing program, the Quick Response Mover Program. Our mover information is available within 24 hours of a trigger being activated, which means we have the freshest data possible to build your campaign. We can help you reach these consumers first, during a critical, high-spend, loyalty-starting buying phase with our mover marketing program!

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Key Benefits for Your Business

  • Trigger-based marketing allows you to target consumers with a uniquely relevant message during a high-spending period
  • Reach a highly valuable audience by using our pre-mover or new mover targeted mailing lists
  • Our fast-to-market postcard can reach your customer in 2-3 days while complementary digital ads targeting the same households extend reach and frequency of your message
  • Using our pre-mover or new mover targeted mailing lists gives you the ability to run a set it and forget it trigger marketing subscription program to continuously capture new customers
  • We offer up to 15% more mover records than competitors
  • More than 55% of our records reach homes as much as 6 days sooner than competitor data – giving you almost a full week’s head start over your competition
  • 18+ data sources and sophisticated data processing with daily updates ensure virtually 100% accuracy

Source: 2021 Competitive Data Analysis

Product Options & Inclusions

  • Postcard measures 11” x 6″ with a full bleed
  • 9 pt cardstock lends visual weight and strength to the piece
  • Name callout and messaging variability available to increase ROI

How do we know someone is moving?

Reaching consumers first during a critical, high-spend, loyalty-starting, buying phase is critical to capturing their business. Our mover information is available within 24 hours of a trigger being activated, which means we have the freshest data possible to build your direct mail campaign. Learn more about how we know someone is moving below.

Pre-mover Data Sources

  • Data is captured through screen scraping and search engine indexing
  • Records updated weekly
  • Available “at list” or “at contract”
  • Includes homeowners

New Mover Data Sources

  • Primary data sources are telephone connects, change of address, utility connects, deed and county data, subscription services
  • Records updated daily
  • Includes homeowners and renters

Custom Success Stories

You have already seen some examples in our use cases of how our Quick Response Mover Solution can benefit your business. Here are some more in-depth case studies to demonstrate the return on investment that can be achieved with Quick Response Mover Solution.

Telecom

Objective

A National Telecom Company was looking for a cost-effective way to accelerate new customer acquisition by targeting consumers who were planning to move in the near future.

Our Approach

  • Utilized Mspark’s new Quick Response Boost Program to strategically target pre-movers in their serviceable area.
  • Set up a frequency campaign that would reach pre-movers within 2-3 days of being triggered.
  • Used a strong offer that addressed the customer directly and featured a no-contract option.

The Results

67% decreased cost per call

over a 5-month period

New customer acquisition

in the highly competitive new mover market

Furniture Retailer

Objective

A furniture retailer was looking for a cost-effective way to attract consumers who had never been in their stores to come in and make their furniture purchases from them over the competition.

Strategy

  • Utilized Mspark’s Quick Response Boost Program to strategically target customers who recently moved to their delivery area.
  • Set up a frequency campaign to reach new movers within 2-3 days of being triggered.
  • Utilized a strong offer of 10% off the entire purchase that addressed the customer directly and featured financing options as well.

The Results

$13,400 in retail sales

directly connected to the program during the campaign period

$8.75 in sales

for every $1 spent

Our Customers

Some of the world’s biggest brands trust us to drive sales and communicate with their valued customers. Here are a few of them.

Learn more about our Quick Response Boost Program options to reach the consumer in 2-3 days!