Ebook: Best Practices for Retail Marketing

Strategies to Move Inventory and Reach Consumers Before Your Competition

Increase your market share with a retail marketing strategy that adapts to consumer behavior shifts to acquire new customers. Learn how in our ebook.

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Retail eBook Form

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Read our success stories to learn how other retail clients have increased ROI by partnering with Mspark.

Furniture Retailer Achieves 875% ROAS By Targeting New Movers 

FURNITURE RETAILER: TRIGGER-BASED NEW MOVER POSTCARD

CLIENT CHALLENGE:

  • A local furniture retailer was looking for a cost-effective way to attract consumers who had never been in their store to come in and make their furniture purchases with them over the competition.
  • Client Success Metrics: Return on Ad Spend (ROAS)

OUR APPROACH:

  • Trigger-based New Mover Postcard targeting client’s key geography within delivery area.
  • Offer: 10% OFF entire purchase | Financing Options
  • Key Takeaways: 
    • Reaching movers as early as possible during their decision-making
      process helps gain new customers during a critical, high spend,
      trigger-based purchasing event.
    • Client continues to utilize this New Mover marketing tactic as part of
      their marketing mix.

The Results

$8.75

for every $1 spent

Furniture Retailer Case Study

Objective:

A multi-location furniture store leveraged their database analysis to drive a specific offer to their customers.

Strategy:

  • Targeted the best ZIP codes covering more than 173,000 households based on recommendations from database analysis, specifically areas with high customer penetration and sales
  • Utilized a Targeted Insert featuring an attractive offer exclusive to the Mspark mailing: $100 off any purchase of $499 or more

The Results

$109,838

in sales solely from the coupon offer

$8.05

in sales for every $1 spent on shared direct mail

National Beauty Supply Retailer

Objective

A national beauty supply retailer wanted to increase Beauty Club memberships and boost sales.​

Our Approach

  • Performed a Lifestyle Segmentation Analysis utilizing the client’s store list and customers sales data
  • Analyzed trade area where majority of customers live
  • Scored trade area geography based on look-alike customers and propensity to purchase beauty supplies
  • Identified key ZIP codes and split ZIP codes for distribution, reaching 3.1 million households
  • Created an actionable mailing solution to reach new and existing customers

The Results

9,629

Prospect coupon redemption

2,605

Prospect coupon and BCC membership redemption

27%

Of customers converted to Beauty Club Members

National Mass Merchandise Retailer

Objective

A national mass merchandise retailer, who was new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for their upcoming holiday promotion.​

Our Approach

  • Performed an analysis utilizing client provided store list & customer sales data
  • Identified key carrier routes for distribution around store locations
  • Utilized Mspark’s Preprinted Insert product and incorporated a strong offer to drive response

The Results

$10

in revenue for every $1 spent on advertising

22%

higher redemption rates for participating stores

National Pet Supply Retailer

Objective

A national pet supply retailer needed a cost-effective way to drive traffic and sales.

Our Approach

  • Utilized the Impact Postcard for high visibility with the look of a standalone mail piece at a fraction of the cost

The Results

$266,710

In incremental revenue

National Shoe Retailer

Objective

A national shoe retailer needed assistance adapting their marketing strategies to rapidly changing market conditions due to COVID-19. They were concerned about continuing advertising programs due to the uncertainty of store openings and localized restrictions.

Our Approach

Mspark partnered with the client to deliver targeted messaging to their most profitable customers using a Targeted Insert with relevant messaging that would resonate.

The Results

1000%

E-commerce sales increase

Significant

portion of online sales attributed to Mspark program

Client

partnering with Mspark to develop additional programs

Pharmacy – Retail Discount Chain Pharmacy Grand Opening

Objective:

A retail discount client with over 650 locations was looking for a cost-effective solution from their current solo program to promote the grand opening of their pharmacy stores.

Our Approach:

  • Utilized Impact Postcard solution to leverage existing customer data & variable messaging with personalization to increase ROI.
  • Segmented households based on current and potential customers.
  • Offered store gift cards for transferring prescriptions to potential customers and to reward current customers to promote loyalty.

The Results

10%

redemption rate for current customers

0.6% - 0.8%

redemption rate for new customers

The client received almost $5 in sales for every $1 spent on advertising.

Client plans to utilize the Impact Postcard for future Grand Openings where dates align.

01 07

Ready to grow your retail brand?

If you have any questions about how our integrated advertising solutions can grow your business, we would be happy to answer them. You can call us at 877-620-6283 or complete the form and download our eBook to learn more.

Retail eBook Form

Complete the form below to download our Retail eBook.
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