National Pizza Chain
Objective
A national pizza chain customer wanted to enhance their current print program by combining loyalty and acquisition messaging in the same mailing to save money and increase return on investment. They were also looking to increase year-over-year sales and drive more customers to their stores.
Our Approach
- Targeted full ZIP codes within delivery area around each location
- Created multiple consumer segments: Current Customers & Loyal Customers based on online ordering frequency, New Customers, and Potential Customers
- Varied messages with different offers to each group utilizing the Variable Messaging Impact Postcard
- Established a mailing frequency to maintain customer attention and stay top-of-mind