restaurant marketing

Restaurant & Pizza Marketing and Advertising Solutions

Find out how restaurants like these are using our integrated advertising solutions to drive traffic.

  • All
  • All Restaurants
  • Fast Casual
  • Pizza
  • QSR

National Pizza Chain

Objective

A national pizza chain customer wanted to enhance their current print program by combining loyalty and acquisition messaging in the same mailing to save money and increase return on investment. They were also looking to increase year-over-year sales and drive more customers to their stores.

Our Approach

  • Targeted full ZIP codes within delivery area around each location
  • Created multiple consumer segments: Current Customers & Loyal Customers based on online ordering frequency, New Customers, and Potential Customers
  • Varied messages with different offers to each group utilizing the Variable Messaging Impact Postcard
  • Established a mailing frequency to maintain customer attention and stay top-of-mind

The Results

$29,497

sales increase compared to the previous month & 2,713 additional orders

179%

sales increase compared to the same promotional period the previous year & 59% increase in orders

QSR

Objective

A regional QSR was looking to target households and drive traffic to four of their regional locations across multiple months.

Our Approach

  • Identified the client’s key geography to build out both direct mail and digital geo-fencing components of the campaign utilizing Targeted Inserts + Addressable
    Geofencing (AGF) Digital Display Ads
  • For digital, we targeted the full direct mail list with about a 98% match rate
  • The direct mail pieces dropped at the end of each campaign month. 18 digital impressions targeting the same households deployed over the course of 10 days, starting
    1-2 days before the direct mail piece hit the mailbox
  • Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all 4 locations

The Results

360,215

impressions

0.20%

CTR 2x greater than industry average

715

website visits and 117 foot-traffic conversion

Casual Dining Restaurant Chain

Objective

A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.

Our Approach

  • Targeted ZIP codes based on propensity to dine out
  • Mailed a Targeted Insert to 16,685 households surrounding the location
  • Maintained consistent monthly frequency with appealing offers

The Results

200

coupons redeemed after one mailing

$5.48

in sales for every $1 spent on advertising

$5,453

ROI leading the client to recommend our solutions to their corporate office

Regional Pizza Chain

Objective

A regional pizza chain was looking to target households and drive traffic to their locations in a campaign spanning across four months.

Our Approach

  • Identified the client’s key geography to build out both direct mail and digital components of the campaign utilizing Targeted Inserts + Addressable Geofencing (AGF) Digital Display
    Ads.
  • For digital, we targeted the full direct mail list with about a 99% match rate
  • The direct mail pieces dropped at the end of each campaign month. Digital ads targeting the same households deployed over the course of the campaign, starting 1-2 days before the direct mail piece hit the mailbox.
  • Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all locations.

The Results

12.6

Million Impressions

0.21%

CTR, 2x greater than the industry average

26k

Website visits and 15k foot traffic conversions

National Quick Serve Restaurant

Objective

Objective: A national restaurant chain was looking to encourage franchise participation after a successful advertising partnership with Mspark.

Our Approach

  • Partnered with corporate to provide an affordable advertising solution
  • Encouraged franchise participation with a program for 2 consecutive in-home dates
  • Targeted the best households surrounding each restaurant location using Wraps and Targeted Inserts

The Results

$2,013

Average margin generated from one mailing.

$7.40

Gross margin generated by each coupon was $4.75 - $7.40

Pizza Restaurant

Objective

Objective: Increase Monthly ROI & Average Ticket Sales

Our Approach

  • Utilized a Targeted Insert to reach 40,000 households at the ZIP code level with strong offers:
    • $5.99 all you can eat Sunday buffet
    • $16 pizza and wings
    • $5.99 2 medium/2 topping pizzas
    • $10.99 large/1 topping/stuffed crust
    • $10 dinner box

The Results

795

Coupons were redeemed in one week, in-store and online

4%

Redemption rate over a three-week period

Regional Quick Serve Restaurant

Objective

A regional QSR was looking to target households and drive traffic to four of their regional locations across multiple months.

Our Approach

  • Identified the client’s key geography to build out both direct mail and digital components of the campaign utilizing Targeted Inserts + Addressable Geofencing (AGF) Digital Display Ads.
  • For digital, we targeted the full direct mail list with about a 98% match rate.
  • The direct mail pieces dropped at the end of each campaign month. 18 digital impressions targeting the same households deployed over the course of 10 days, starting 1-2 days before the direct mail piece hit the mailbox.
  • Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all 4 locations.

The Results

360,215

Impressions

0.20%

CTR, 2x greater than the industry average

715

Website visits and 117 foot-traffic conversions

Pizza Hut Franchise

Objective

A Pizza Hut franchise was seeking cost-effective ways to find out more about his customers and how to best market to them to increase sales and traffic among existing customers and new customers.

Our Approach

  • Performed penetration analysis utilizing client-provided customer data​
  • Analyzed the trade area where majority of customers were located​
  • Identified key areas of opportunity using predictive data geared toward Pizza Hut​
  • Scored trade area geography to determine the best households​
  • Created an actionable mailing solution to reach new and existing customers​ utilizing the Impact Postcard

The Results

23%

ROI achieved with first mailing

26%

ROI achieved with second mailing

01 08

Ready to grow your restaurant or pizza business?

If you have any questions about how our integrated advertising solutions can grow your business, we would be happy to answer them. You can call us at 877-620-6283 or select GET STARTED TODAY to fill out our form.

 

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