Shared direct mail paired with digital advertising is a powerful marketing tool for restaurants of all types — casual dining, fast casual, QSR, and pizza to name a few. Print drives 11% purchase intent compared to only 4% with digital alone – that’s a 175% increase in purchase intent when anchoring your digital campaign with print!
An integrated campaign utilizing any of our shared or direct mail products and our Boost Solution delivers a digital ad to your target households, setting the stage for the arrival of the printed marketing piece in their mailbox. This multi-channel approach increases frequency, measures foot traffic, and amplifies your message, resulting in increased response.
Source: Millward Brown Print Campaign Analysis
Drive Better ROI With Multi-Channel Campaigns
Mspark offers a variety of integrated advertising and marketing solutions to help restaurant marketers achieve their goals related to CRM growth, brand awareness, competitive intrusion, and labor shortages. Our cost-effective solutions are custom-built to create a powerful marketing mix for our clients to increase response and ROI. Our solutions include shared mail products, direct mail products, trigger-based marketing programs, and digital advertising solutions—all supported by data analysis and targeting along with award-winning graphic design.
The high-visibility Impact Postcard Boost Solution mails outside of our shared mail package and produces solo mail results at a fraction of the cost with targeting available down to the household level. This shared mail solution with integrated digital ads ensures your message will reach your target audience in print and digital formats in a professional and personalized manner.
The Wrap Boost Solution is a high-visibility saturation product that allows you to cost-effectively promote your business to an entire market. The Wrap contains all of the other inserts we send (except the Impact Postcard), so it’s the first part of our direct mail package that a person sees in their mailbox. This places your business front and center and showcases your products and services. The reach and frequency of your campaign increase even more with the addition of complementary digital ads targeted to the same audience to set the stage for the arrival of your printed piece.
Targeted Inserts with Boost give you the flexibility to meet your business needs and budget requirements while targeting the customers most likely to do business with you with print and digital ads. These two-sided, full color pieces are available in 9 different sizes, allowing you flexibility to showcase as many (or few) products or services as you need in a single mailing while targeting the same audience with Boost to increase reach and response.