HELENA, Ala. – April 9, 2019 – Mspark, a leading national shared mail company, has announced they are expanding their partnership with SaveOn, a comprehensive direct mail and digital marketing company. The new partnership will be in Knoxville, Tennessee, one of Mspark’s largest markets, delivering to approximately 293,000 households each month. This collaboration is a result of SaveOn launching their home magazine in the market, which will become the wrap for Mspark’s shared mail package.
The two companies have already built successful partnerships in several Michigan and Minnesota markets including Grand Haven, Jackson, Buffalo, Monticello and Saint Cloud. The addition of Knoxville to this partnership will create a more robust direct mail package, bringing residential consumers more savings opportunities.
“By joining with SaveOn in other markets, we have seen great success and are excited about the opportunities this new Knoxville partnership brings,” commented Steve Mitzel, Chief Executive Officer of Mspark. “We know consumer confidence is high and these value-minded consumers are looking for the best places to spend their money. This is the perfect opportunity for businesses to gain exposure and drive consumer spending.”
“We are extremely excited about the partnership with Mspark and entering the Knoxville market with our local savings guide,” added Heather Uballe, President of SaveOn. “This has leant a great opportunity for us to expand our footprint in the South to support local business growth and create new jobs. We look forward to bringing consumers savings on the things they use every day delivered to their mailboxes or their smart phones – saving them time & money!”
Mspark, a privately held, national media distribution company, has partnered with clients to deliver reliable advertising solutions since 1988. The Company’s business success stems from a simple premise-to provide measurable results and a solid return on the customer’s marketing investment. Mspark reaches over 27.5 million U.S. households in 31 states and 620+ markets each month, and its household penetration in the markets it serves is unsurpassed by competitors. The Mspark portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States. For additional information, visit mspark.com.
SaveOn is a comprehensive direct mail and digital marketing company specializing in providing solutions through a variety of products including: Web & mobile phone applications, direct mail, inserts, and postcards. SaveOn distributes monthly to over 5 million homes in Detroit, Chicago, Minneapolis/St. Paul, Grand Rapids/Kalamazoo, and Knoxville. Headquartered in Troy, Michigan and founded by Michael Gauthier in 1984.