Insurance shoppers respond to ads in the mailbox as well as digital ads. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.
Sources: 2021 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi
We work with leading home, auto, and life insurance providers across the U.S.
In response to the pandemic, many consumers changed their budgeting and spending habits. When it comes to home, auto, and life insurance, consumers who historically review their policies annually are now willing to consider switching providers if there is a better option available. The pandemic also compelled many people to look at ways to boost the financial security of their families, and one way to do that is by buying life insurance.
- In the next 12 months
- 28% of U.S. adults plan to switch auto insurance providers in the next 12 months.
- 16% of U.S. adults plan to switch home insurance providers in the next 12 months.
- 13% of U.S. adults plan to switch life insurance providers
- When selecting an insurance provider, 56% of consumers look for the lowest price, 49% seek fast and easy claim settlement, and 49% look for relevant service offerings.
Sources: Prosper Insights & Analytics media Behaviors & Influence Study; Insurance Business Magazine; Deloitte Insights 2021 Insurance Outlook
Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with complementary addressable geofencing digital ads. Promote awareness of your insurance business and highlight your services and products while targeting your best potential customers.
- 28% of U.S. adults plan to switch auto insurance providers in the next 12 months.
- 16% of U.S. adults plan to switch home insurance providers in the next 12 months.
- 13% of U.S. adults plan to switch life insurance providers in the next 12 months.
- When print is paired with digital media, advertisers see as much as a 30% increase in response.
- Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print.
- Engagement with the mailbox is at an all-time high with daily mail engagement increasing 69% since March 2020 and consumers spending 11 minutes sorting, opening, and reading their mail daily.
- Shared direct mail gives you the ability to create one-on-one messages in a tangible format. Addressable geofencing digital ads allow you to reach your target audience with complementary digital ads to boost the effectiveness of your campaign.
Sources: Millward Brown Print Campaign Analysis; USPS Consumer Mail Moments, Spring 2020; 2017 NHCS Adult Study 12-month; Response Rate Report: Performance and Cost Metrics Across Direct Media,” ANA | DMA, November 2018
