Since the onset of the COVID-19 pandemic, more than 70% of Americans have tackled home improvement projects. It’s a trend that is expected to continue, with $400 billion in home services spending projected for 2021 in the U.S. The on-demand home services industry is projected to grow 53% from 2020 through 2024.
Now is the time to rethink your marketing plan to engage consumers as they research and plan home improvement projects and renovations. Word-of-mouth advertising or online presence alone isn’t enough. Keep reading and download our infographic to learn how to build your strategy for success.
Raise awareness and increase activation and purchase intent
The average cost per lead for home improvement and repair providers is on the rise, often exceeding $100 currently. A multi-channel approach with online and digital raises awareness while direct mail increases activation and purchase intent, helping providers acquire customers at a lower cost.
Did you know?
Adding a direct mail component to your marketing mix gives you a powerful tool to help achieve your goals. Engagement with the mailbox is at an all-time high:
Direct mail does more than simply engage consumers; it drives awareness and purchase intent.
Get Results You Can Build on into 2021 and Beyond
Retool your strategy to gain customers now and continue to build into 2021 and beyond with a marketing mix that positions you to capture your most profitable customers with our targeted solutions designed to fit any need and budget.
For more insight to help you create a successful marketing plan, as well as a success story, download our infographic here. If you have ideas or want to talk more about integrating direct mail into your multi-channel marketing strategy, reach out anytime.
Sources: Remodeling Activity to Increase Through 2021 | Residential Products Online; 4 Home Services Trends for 2021 Every Marketer Should Know (dialogtech.com), USPS Consumer Mail Moments, Spring 2020, Summit Research; Millward Brown Print Campaign Analysis; IPC Cross-Border E-Commerce Shopper Survey 2017; Valassis Consumer Survey)