As consumers have spent more time at home since the onset of COVID-19, many are focusing more on their homes, including keeping them safe. In the next 12 months, 10 million households are expected to purchase a home security system, including 3 million switchers. By 2023, 37 million U.S. households are expected to own a home security system, up from 24 million today.
Does your marketing strategy position you to secure your share of these home security shoppers? Download our infographic for a quick summary of the top facts home security providers need to know, and keep reading for additional marketing insights to inform your strategy.
Did you know? Nationwide, 72% of home security or alarm system customers responded to an ad or coupon in their mailbox in the last 12 months. Engage them with compelling offers in their mailbox to capture these consumers before your competitors do, and increase your ROI.
Why Direct Mail?
Product Solutions to Fit Any Need and Budget
Rethink your marketing strategy to secure customers now and into 2021 and beyond. A marketing mix utilizing our targeted solutions will position you to capture your most profitable customers while maximizing ROI.
For a quick summary of tips to help you create a successful marketing plan, as well as a success story, download our infographic here. If you have ideas or want to talk more about integrating direct mail into your multi-channel marketing strategy to drive better ROI, reach out anytime.
Sources: 2020 Home Security Consumer Shopping Study – SafeHome.org; Growth Opportunities in the Global Home Security Market (prnewswire.com); AdMall AudienceSCAN 2020; USPS Consumer Mail Moments, Spring 2020, Summit Research; Millward Brown Print Campaign Analysis; IPC Cross-Border E-Commerce Shopper Survey 2017