How Does Direct Mail Grow My Business?
Now that you know why you want to use direct mail to promote your business, let’s talk about how it can grow your business.
We start by identifying the right consumer for your message. We do this one of two ways, by using either predictive data or client-provided data. For either path, we start with gaining a basic understanding of what your desired customers are like. Then, we gather predictive data from various sources that combine demographics, geography, consumer expenditure information, consumer behavior data, and consumer brand preferences. All of this data not only helps us find the best households for your message, but it also allows us to help you craft a persuasive message that resonates with your audience.
The other type of data we can utilize is customer data. If you have a customer database, then we can further refine your mailing profile by adding it to the predictive data. If you do not have any prior customer data, don’t worry. We can create a highly targeted mailing profile for your business utilizing predictive data only.
Once we understand who is your best customer, we can create a customized mailing profile that will visually pinpoint your best customers, prospects and lookalikes (people who share common traits with your best customers).
After defining the who, what, and where, we now have enough information to create a customized marketing plan for your business. We combine your business needs with your carefully crafted mailing profile that targets the right customers, and select the most effective type of shared direct mail piece for your message. It’s a one-two punch that delivers a positive return on your advertising investment.