Ebook: Best Practices for Grocery Marketing

Adapt Your Strategy in Response to a Changing Market

Increase your market share with a grocery marketing strategy that adapts to consumer behavior shifts to retain loyal and acquire new customers. Learn how in our ebook.

Complete the form to download our ebook and plan your grocery marketing strategy!

Grocery eBook Form

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Want to learn more? Binge more grocery marketing content below.

Read our success stories to learn how other grocery clients have increased ROI by partnering with Mspark.

Grocery Co-Op Earns $8 ROAS with Integrated Campaign

Grocery Co-Op Retailer: Integrated Print + Digital Display

Client Challenge

Operating since 1974, a unique grocery co-op group with three locations in Wisconsin, was looking to increase foot traffic and repeat visits to their ‘East’ location as they saw a decrease of business due to COVID-19.

Our Approach

  • We identified the client’s key geography targeting 21,266 households with postcards and digital display ads at the end of May 2021.
  • We delivered over 214,000 digital impressions to those same households over a 10-day period.
  • Client utilized a strong offer of $10 off a purchase of $30 or more
  • We tracked the success of the campaign by monitoring website traffic, as well as foot traffic attribution.

The Results

1,573

total postcard redemptions

7.4%

redemption rate

228

website visits driven

$7.95

ROAS

Grocery Competitive Blunting Case Study

Objective

A grocery store was looking to increase consumer awareness, traffic and sales

Our Approach

  • Performed customer segmentation utilizing the client’s database
  • Identified their best customers and lifestyle traits to target
  • Created an actionable mailing solution to reach new and existing customers with an Impact Postcard

The Results

386%

ROI

$90,000

directly generated in sales

28%

larger basket size of customers who redeemed offers

1.4%

increase in customer count

HY-VEE Grocery Case Study

Objective

HY-VEE was looking to increase traffic and ROI in 3 markets

Our Approach

  • Saturated 3 markets with a high visibility Wrap solution, reaching 83,303 households
  • Included aggressive coupon offers for select items with a minimum $5 purchase

The Results

21,829

coupons redeemed

$58

received in sales for every $1 spent on advertising solution

Large Regional Grocery Chain

Objective

A large regional grocery chain decided to change their marketing strategy from newspaper and television to shared mail after a successful corporate mailing.

Our Approach

  • Saturated ZIP codes around store locations, reaching 150,000 households​
  • Utilized strong weekly offers plus gas and pharmacy offers on a Targeted Insert to drive traffic throughout the month
    • Free $25 gift card for new customer filling an/or transferring prescriptions
    • Mega Milk Mondays: 10 cents off per gallon for every gallon of milk purchased
    • Free 16 oz. garden salad with $10 purchase

The Results

11%-40%

Increase in sales when the Mspark Targeted Insert hit mailboxes

Grocery Retailer Case Study

Objective

A grocery retailer was looking to engage more households by improving its circular distribution with shared mail.​ 

Our Approach

  • Developed custom print timelines in partnership with client to test efficacy of shared mail in-store sales vs standard newspaper distribution​.
  • Mailed 9,300 households around store a preprinted circular using Mspark monthly distribution where paid newspaper circulation only penetrated 25% of market​.

The Results

11% & 4%

Sales increase YOY during the week Mspark distributed the grocery circular

01 05

Ready to grow your grocery business?

If you have any questions about how our integrated advertising solutions can grow your business, we would be happy to answer them. You can call us at 877-620-6283 or complete the form and download our eBook to learn more.

Grocery eBook Form

Complete the form below to download our Grocery eBook.
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