Shared direct mail paired with digital advertising is a powerful tool for your marketing mix. Print drives 11% purchase intent compared to only 4% with digital alone – that’s a 175% increase in purchase intent when anchoring your digital campaign with print!
An integrated campaign utilizing any of our shared or direct mail products and our Boost Solution delivers a digital ad to your target households, setting the stage for the arrival of the printed marketing piece in their mailbox. This multi-channel approach increases frequency, measures foot traffic, and amplifies your message, resulting in increased response.
Source: Millward Brown Print Campaign Analysis
Drive Better ROI With Multi-Channel Campaigns
Mspark offers a variety of integrated advertising and marketing solutions to help marketers achieve their goals. Our cost-effective solutions are custom-built to create a powerful marketing mix for our clients to increase response and ROI. Our solutions include shared mail products, direct mail products, trigger-based marketing programs, and digital advertising solutions—all supported by data analysis and targeting along with award-winning graphic design.
What targeting capabilities do you have?
Our Consumer Analytics team brings together many types of data to create a much more insightful view of your customers than a geography-based mailing list. They create a mailing profile that tells you who your best customers are, where they live, what they like, and where you can find prospects that most resemble your customers. In other words, we have the ability to target your current and potential customers all the way down to the household level. For even more detailed information about our targeting capabilities, please visit our data analysis page.
How does an integrated campaign with Boost work?
An integrated campaign utilizing any of our shared or direct mail products and our Boost Solution delivers a digital ad to your target households, setting the stage for the arrival of the printed marketing piece in their mailbox. Boost leverages the same address files as the direct mail and targets digital ads, via addressable geofencing, to devices identified within each household including mobile, tablet, and desktop.
How does Mspark measure foot traffic to physical store locations and online conversions?
To measure foot traffic to physical locations, Mspark leverages a list of store locations and when we see one of the devices served a digital ad, we’re able to track and report the visit. For measurement of online conversions, pixel tracking is used on the confirmation/thank you page.
The high-visibility Impact Postcard Boost Solution mails outside of our shared mail package and produces solo mail results at a fraction of the cost with targeting available down to the household level. This shared mail solution with integrated digital ads ensures your message will reach your target audience in print and digital formats in a professional and personalized manner.
Our Preprinted Insert Boost Solution allows you to target your best customers from the full market of 116+ million households all the way down to the carrier route level with print and digital ads. Add your preprinted insert or advertising circular to our shared direct mail package and save money compared to other direct mail options while increasing your reach and response with digital ads targeting the same audience.
Targeted Inserts with Boost give you the flexibility to meet your business needs and budget requirements while targeting the customers most likely to do business with you with print and digital ads. These two-sided, full color pieces are available in 9 different sizes, allowing you flexibility to showcase as many (or few) products or services as you need in a single mailing while targeting the same audience with Boost to increase reach and response.