Shared direct mail paired with digital advertising is a powerful tool for your marketing mix. Print drives 11% purchase intent compared to only 4% with digital alone – that’s a 175% increase in purchase intent when anchoring your digital campaign with print!
An integrated campaign utilizing any of our shared or direct mail products and our Boost Solution delivers a digital ad to your target households, setting the stage for the arrival of the printed marketing piece in their mailbox. This multi-channel approach increases frequency, measures foot traffic, and amplifies your message, resulting in increased response.
Source: Millward Brown Print Campaign Analysis
Drive Better ROI With Multi-Channel Campaigns
Mspark offers a variety of integrated advertising and marketing solutions to help marketers achieve their goals. Our cost-effective solutions are custom-built to create a powerful marketing mix for our clients to increase response and ROI. Our solutions include shared mail products, direct mail products, trigger-based marketing programs, and digital advertising solutions—all supported by data analysis and targeting along with award-winning graphic design.
What targeting capabilities do you have?
Our Consumer Analytics team brings together many types of data to create a much more insightful view of your customers than a geography-based mailing list. They create a mailing profile that tells you who your best customers are, where they live, what they like, and where you can find prospects that most resemble your customers. In other words, we have the ability to target your current and potential customers all the way down to the household level. For even more detailed information about our targeting capabilities, please visit our data analysis page.
How does an integrated campaign with Boost work?
An integrated campaign utilizing any of our shared or direct mail products and our Boost Solution delivers a digital ad to your target households, setting the stage for the arrival of the printed marketing piece in their mailbox. Boost leverages the same address files as the direct mail and targets digital ads, via addressable geofencing, to devices identified within each household including mobile, tablet, and desktop.
How does Mspark measure foot traffic to physical store locations and online conversions?
To measure foot traffic to physical locations, Mspark leverages a list of store locations and when we see one of the devices served a digital ad, we’re able to track and report the visit. For measurement of online conversions, pixel tracking is used on the confirmation/thank you page.
Increase Response Rates and ROI with Targeting Down to the Household Level with the Impact Postcard Boost Solution
The high-visibility Impact Postcard Boost Solution mails outside of our shared mail package and produces solo mail results at a fraction of the cost with targeting available down to the household level. This shared mail solution with integrated digital ads ensures your message will reach your target audience in print and digital formats in a professional and personalized manner.
Target Your Best Customers and Save Money Compared to Other Options with Our Preprinted Insert Boost Solution
Our Preprinted Insert Boost Solution allows you to target your best customers from the full market of 116+ million households all the way down to the carrier route level with print and digital ads. Add your preprinted insert or advertising circular to our shared direct mail package and save money compared to other direct mail options while increasing your reach and response with digital ads targeting the same audience.
Keep Campaign Costs Low with the Targeted Insert Boost Solution
Targeted Inserts with Boost give you the flexibility to meet your business needs and budget requirements while targeting the customers most likely to do business with you with print and digital ads. These two-sided, full color pieces are available in 9 different sizes, allowing you flexibility to showcase as many (or few) products or services as you need in a single mailing while targeting the same audience with Boost to increase reach and response.
Regional Quick Serve Restaurant
A regional QSR was looking to target households and drive traffic to four of their regional locations across multiple months.
- Identified the client’s key geography to build out both direct mail and digital components of the campaign utilizing Targeted Inserts + Addressable Geofencing (AGF) Digital Display Ads.
- For digital, we targeted the full direct mail list with about a 98% match rate.
- The direct mail pieces dropped at the end of each campaign month. 18 digital impressions targeting the same households deployed over the course of 10 days, starting 1-2 days before the direct mail piece hit the mailbox.
- Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all 4 locations.
CTR, 2x greater than the industry average
Website visits and 117 foot-traffic conversions
Rent-to-Own Furniture Chain Case Study
Leading up to Black Friday, a rent-to-own furniture chain wanted to promote its holiday sales to its loyalty program members to drive and track customers to 111 of its storefronts at a low cost per visit (CPV).
- Client provided a list of more than 107,000 addresses of loyalty members to target with direct mail pieces and digital ads.
- Targeted the customer’s list with printed direct mail ads along with addressable geo-fencing digital ads..
Advertiser-reported sales, both online and in-store
Cost per store visit
Increase in incremental store visits – those who received both ads were 30.78% more likely to visit the furniture chain than those who only received the mailers, highlighting the benefit of running a digital campaign alongside direct mail.