How Do I Find My Best Rural QSR Customers?
Our Consumer Analytics team are highly skilled in the science of micromarketing. What does that mean? Micromarketing is another way of saying that we develop a marketing strategy in which your direct mail advertising efforts are focused on a small group of highly-targeted customers. This gives your message the best chance possible to be seen by the right customers at the right time.
Direct Mail’s Influence on Quick Serve Restaurant Customers
- 74% of consumers said they specifically look for restaurant coupons and offers in their mailbox
- 43% of fast food lovers said an ad or coupon in their mailbox led them to take action in the last 30 days – This jumps to 75% for the past 12 months
- According to the DMA, direct mail response rates are on the rise – last year average response rates were at 5.3% – a 43% increase from the previous year and the best it’s been in the last 13 years
Source: AdMall 2017, AudienceSCAN 2017, 2017 DMA Response Rate Report