Pizza Industry Trends
Changing consumer preferences and a crowded pizza market have created tougher competition in the pizza category. This has resulted in successful pizza restaurants changing their strategy. Some of these changes include offering lunch combos, pizza customization, unique toppings, and individual servings. Along with the Super Bowl, top holidays for pizza sales include Halloween, the day before Thanksgiving, New Year’s Eve, and New Year’s Day. In the Southeast, consider college football season as favorable months for pizza sales.
Here are some more stats around pizza industry trends for the 5 past years.