How Do I Find My Best Rural Hair Salon Customers?
Our Consumer Analytics team are highly skilled in the science of micromarketing. What does that mean? Micromarketing is another way of saying that we develop a marketing strategy in which your direct mail advertising efforts are focused on a small group of highly-targeted customers. This gives your message the best chance possible to be seen by the right customers at the right time.
Direct Mail’s Influence on Hair Salon Customers
- For hair coloring/perm clients, 40.8% of the audience indicated ads/coupons in their mailbox led them to take action in the last 30 days – 67.6% of the audience indicated ads/coupons in the mailbox led them to take action in the last year
- 38.7% of adults aged 22-24 read direct mail immediately and 38.2% of adults ages 25-34 read immediately
- According to the DMA, direct mail response rates are on the rise – last year average response rates were at 5.3% – a 43% increase from the previous year and the best it’s been in the last 13 years
Source: Spring 2016 NHCS Adult Study 2-year, AudienceSCAN 2017, 2016 DMA Factbook, 2017 DMA Response Rate Report