Fitness Industry Challenges
The fitness industry has its share of unique challenges. Consumer motivation is unpredictable, making churn an issue. Another is high competition with the growth of CrossFit, Pure Barre, and yoga leading gyms to offer more competitive pricing and group fitness options. Add to that the challenges of COVID-19, and brick-and-mortar fitness centers are facing challenges unlike anything they’ve seen before. Despite the negative impact on these businesses, forced to close their doors for weeks or months, consumers are still interested in exercise and fitness. This presents an opportunity for gyms and fitness centers to engage consumers and get them back in the gym.