How Do I Find My Best Discount Store Customers?
Our Consumer Analytics team are highly skilled in the science of micromarketing. What does that mean? Micromarketing is another way of saying that we develop a marketing strategy in which your direct mail advertising efforts are focused on a small group of highly-targeted customers. This gives your message the best chance possible to be seen by the right customers at the right time.
Mspark is the ONLY shared mailed provider that offers Carrier Route or “Hyper Targeting” to increase the efficiency of your buy by zeroing in on the precise neighborhoods where your shoppers live. Carrier Route targeting eliminates the waste found with full zips and split zips. Furthermore, it reduces circulation, which in turn reduces your overall cost while reaching the RIGHT consumers by neighborhood.