How Do I Find My Best Rural Discount Store Customers?
Our Consumer Analytics team are highly skilled in the science of micromarketing. What does that mean? Micromarketing is another way of saying that we develop a marketing strategy in which your direct mail advertising efforts are focused on a small group of highly-targeted customers. This gives your message the best chance possible to be seen by the right customers at the right time.
Direct Mail’s Influence on Discount Store Customers
- 77.8% of price-conscious shoppers indicated an ad/coupon in their mailbox led them to take action in the last 12 months
- Discount shoppers are 4% more likely to look for advertising inserts in their mailbox than they would in a newspaper, 29% more likely than on the internet, 104% more likely than in-store
- According to the DMA, direct mail response rates are on the rise – last year average response rates were at 5.3% – a 43% increase from the previous year and the best it’s been in the last 13 years
Source: AdMall 2017, Prosper Insights & Analytics 2017, 2017 DMA Response Rate Report