How Do I Find My Best Rural Casual Dining Customers?
Our Consumer Analytics team are highly skilled in the science of micromarketing. What does that mean? Micromarketing is another way of saying that we develop a marketing strategy in which your direct mail advertising efforts are focused on a small group of highly-targeted customers. This gives your message the best chance possible to be seen by the right customers at the right time.
Direct Mail’s Influence on Casual Dining Customers
- 66% of frequent diners responded to an ad received in the mailbox in the last 12 months.
- 53% of Mother’s Day diners responded to an ad received in the mailbox in the last 12 months.
- According to the 2018 Data and Marketing Association Response Rate Report, average direct mail response rates come in at 9% for a house list and 5% for a prospect list. This is nearly double the response rates reported in 2017 and a testament to how data and precision targeting can produce better results with campaigns.
Sources: AudienceSCAN 2019, 2018 ANA/DMA Response Rate Report