How Do I Find My Best Tire and Auto Service Customers?
Our Consumer Analytics team are highly skilled in the science of micromarketing. What does that mean? Micromarketing is another way of saying that we develop a marketing strategy in which your direct mail advertising efforts are focused on a small group of highly targeted customers. This gives your message the best chance possible to be seen by the right customers at the right time.
By segmenting your list and utilizing variable targeting options, you can remind customers when it’s time for an oil change or tire rotation based on their most recent service date or store transaction. The combination of precise customer targeting and a tangible printed piece keep your message in front of your customer or prospect and serve as a reminder of the action you want them to take.