How Do I Find My Best Rural Automotive Customers?
Our Consumer Analytics team are highly skilled in the science of micromarketing. What does that mean? Micromarketing is another way of saying that we develop a marketing strategy in which your direct mail advertising efforts are focused on a small group of highly-targeted customers. This gives your message the best chance possible to be seen by the right customers at the right time.
Direct Mail’s Influence on Automotive Customers
- Rural consumers are 56% more influenced by direct mail than they are by newspaper
- People who expect to purchase a car within the next 6 months are 36% more influenced by direct mail than they are by newspaper
- According to the DMA, direct mail response rates are on the rise – last year average response rates were at 5.3% – a 43% increase from the previous year and the best it’s been in the last 13 years
Sources: Prosper Insights & Analytics, 2017, 2017 DMA Factbook